Learning Digital

why marketing on facebook is important?

When establishing a social media marketing strategy, it’s likely that Facebook will play a major role. This platform has long been regarded as one of the most powerful marketing tools out there and it is incredibly popular among businesses.

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In fact, 93% of marketers use Facebook advertising regularly, and there are plenty of good reasons for that popularity. Facebook offers in-depth paid ads, for example, and highly-customizable targeting features. You’ll also gain access to a huge audience – 2.32 billion monthly active users, to be exact.

However, recent changes have made advertising on Facebook a little trickier than it used to be. Consider the algorithm Facebook uses to display content, for example. The platform is now putting an emphasis on the way users interact with other users, rather than how they engage with businesses.

While this can be considered a good thing in some respects, it may also mean that your ads are less likely to be seen. It also doesn’t help that Facebook has undergone a drastic decline in organic reach. This began around 2014, when Brian Boland, Facebook’s VP of Advertising Technology (at the time), reported that Facebook was managing much more ad content than it used to.

350 million photos and 55 million status updates are posted each day – and there are over 60 million active business pages. In short, there’s simply too much content being published on Facebook, and ad visibility is becoming increasingly competitive as a result. For this reason, it’s more vital than ever to find ways you can stand out.

These videos are prepared by Muhammad Sameh Abdelrahman


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facebook ads strategy 2020
facebook marketing tips 2020

Five Facebook marketing tips that still work in 2020
With the above in mind, it may be time to reconsider your approach. To help you get started, here are five Facebook marketing tips that are still highly effective, despite all the recent developments.

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1. Vary the types of content you post
To keep your content marketing dynamic, the first of our Facebook marketing tips is to consider adopting the 70-20-10 approach:
•Publish original material 70 percent of the time.
•Share existing content that’s relevant to your audience’s interests 20 percent of the time.
•Create self-promotional content 10 percent of the time.

2. Update your business page template
It’s no longer enough to create a business account and start posting. You’ll also want to properly optimize your account.

3. Create more video content – but keep it short
Video content is incredibly popular among online consumers. 75 million people in the U.S. watch online videos every day, and merely mentioning the word ‘video’ in an email’s subject line can improve its Click-Through Rate (CTR) by 13%.

4. Include Facebook Messenger in your strategy
Facebook Messenger can be an incredibly powerful feature, yet it is often under-utilized by businesses. This communication tool has a lot to offer – especially when combined with chatbot technology.

5. Take advantage of the new augmented reality tools
Facebook has recently implemented Augmented Reality (AR) tools for advertisers in Facebook News Feed ads. Users can now try on wearable products, such as glasses and makeup, within the ads in their news feeds. What’s more, they can do this without having to launch a separate application.

These videos are prepared by Muhammad Sameh Abdelrahman

how to use google keyword planner for free 2020?
what the evaluation phase?

Starts by using the Google Keyword Planner which will:
- Compare results for different countries and different regions within each country.
- help the start-up to decide on the areas of interest for the products and - services
- identify the best location for the start-up to operate based on the number of clicks.
- the cost and the competition on the chosen keywords.

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A BUSINESS CASE:
Solutions Provider started traditionally back in 2008 assisted by the well established personal networking of the owners in the IT industry.
Solutions Provider provides IT services to small and medium enterprises (SME) and is growing successfully.
In 2015 Solutions Provider decided to invest some of its profits in a new start-up company, an e-marketing education business offering digital marketing as well as social media strategy, planning courses and consultation.

THE CLASSICAL APPROACH
Following are the traditional questions that the start-up answered in the beginning to make decisions based on the classical approach:

What is the objective of the start-up?
The main objective is being recognized as a market leader in the
e-marketing education industry in Egypt and Gulf region.

What is the service business aiming to provide?
Opening an e-marketing education academy in 3 countries (Egypt, Saudi Arabia and Qatar).

How is the information about the business being collected?
From the internet, friends and colleagues as well as further studying their online presence using search engines and visiting specific websites and social media pages.

These videos are prepared by Muhammad Sameh Abdelrahman


businessbeingcollected

How to Find Low Competition Keywords with High Traffic?
how keyword research is done?

In this video we share the real strategies we use to find profitable niche keywords for our blogs. We've been using Google Search Suggestions with the best success, and have STOPPED using keyword research tools like Long tail Pro.

SEO and PPC professionals use research keywords to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google AdWords Keyword Planner, which offers a thesaurus and provides alternate keyword suggestions.

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LONG-TAIL KEYWORDS
To achieve best SEO results, it is important to pick the most relevant keywords. It is good practice to pick keywords that have little competition and a high number of searches. Those can be very specific long-tail keywords that are generated by the extensive research and understanding of the consumer behaviour and psychology.

Little competition makes it easier to achieve a higher ranking in search engines and high numbers of searches guarantees that the keyword attracts web traffic.
Good keywords are related to the theme of the website. Search engine algorithms can disallow or exclude from the search results any websites whose content is not relevant to the keyword.

EXAMPLE OF: LONG-TAIL KEYWORD
Keyword example: a sports shop sells football sports shoes.
Peak consumer demand, from parents looking for affordable shoes for their kids, usually occurs in June. The unique long-tail keywords that would best match the search term of the consumers would be big discounts for kids’ football sports shoes and the perfect timing for the advertisement would be June.

some examples of landing pages
incentify to capture data I get your free demo
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You're driving traffic to your website, or even worse you're paying for traffic, and these visitors aren't converting.What should you do?

How to Make a Beautiful Landing Page ?

Add Data to Specific Sheet from User Form
Creating Software Demo Videos
business website design using html and css
how google search works in 5 minutes

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These videos are prepared by Muhammad Sameh Abdel Rahman.

how to invest properly?

Stock Market For Beginners 2020 I some examples of landing pages

In this video, I will show you how to invest in the stock market as a beginner in 2020.

paid media marketing
owned media is also called content marketing
some examples of landing pages

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These videos are prepared by Muhammad Sameh Abdel Rahman.

How to Create a Marketing Plan?
How to Create a Digital Marketing Strategy?

This "Digital Marketing Strategy" video will help in analyzing how to create a good Digital Marketing Strategy And Planning.

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Why do you need a digital marketing strategy?
What is a Digital Marketing Strategy?
How to get started?

Who is this program for?

Freshers looking to make a career in Digital Marketing.
Entrepreneurs looking to get an in-depth understanding of Digital Marketing.
Manager/ Executives looking to upgrade their skills in Digital Marketing.

These videos are prepared by Muhammad Sameh Abdel Rahman.

How to Use Facebook Instant Experience?
facebook instant experience 2020

Facebook took just 9 months from launch in January 2004 to reach 1 million users.
It was able to gain substantial investments to continue to develop the business; $240M from Microsoft and $200M from Digital Sky.

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Facebook took time to understand how human psychology drives behavior; that people around the world now use many types of digital devices to:
- socialize
- be entertained,
- connect with others
- share information

Facebook has utilized analytics developing its own magic mix for success:
It has developed an understanding of the psychology and needs of people. It responds in a timely manner to user’s concerns, exceeding their expectations.
It is continuously developing improvements and innovations which keep it constantly ahead of the competition. Facebook is constantly learning from its rivals mistakes.
Facebook has a solid understanding of IT and implemented sophisticated algorithms to be able to handle the huge amounts of data produced by its 2.5 billion active monthly users.

Facebook and Netflix both made huge, early investments in the infrastructure of analytics in both servers and software, enabling them to better understand consumer behaviour and psychology. (HILTON EX)

They have been particularly successful using analytics to:
- monitor, track and analyse the usage of the company’s main website.
- track visitor behaviours and try to enhance user experience.
- measure and determine the efficiency of the website's menu system.
- come up with the most effective way for redesigning the website
anticipate consumer needs and market trends.

What is Marketing Analytics?
How to Become a Marketing Analyst?

Is the analysis of high-volume data with the aim of gaining meaningful knowledge and discerning patterns within that data. Analytics require extensive computation; the algorithms and software used harness the most current methods in computer science, statistics and mathematics.

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Analytics can be used to:
- listen to customer voices.
- respond to market dynamics and changes in consumer behavior.
- communicate insights and predictions gained via infographics and graphs.
- keep track of consumer and market trends.
- Describe, predict and improve performance.

how to grow your social media audience in 2020?

Before you select persona and the ideal customer profile, take time to understand the broader audience. This knowledge will help you select optimal customer segment to target and even select personas which attitudes, values, and beliefs align with your organization.

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Research - Competition
Who is your competitor?
How is he performing?

Research - Situation
- Market
- Market size
- Market growth rate
- Market share (% of players)
- Market segmentation (price, quality, speed of service, ease of maintenance)

SWOT
- Emerging opportunities
- Target market share

Research - Situation
1. Environment:
Customer concern and motivation
People, resources and skills
Government, law, technology, ecology, and sociocultural

2. Financial Analysis:
Gross and net

3. Expense Analysis:
Income statements and industry comparisons