Dubai Active

For the past 10 years, Dubai Active and
Dubai Muscle Show have always been about supporting local businesses across the region.

That commitment matters now more than ever.

If you know a local brand that deserves to be seen, comment and tag them below to give them
the spotlight.

We’re also opening up our full platform - from social and email to our live events and network, to support the businesses that need it most.

If your brand has been impacted and you’re
looking for support, share your story with us at [email protected].

We’ll do everything we can to help.

- United in Strength -

Humble Power was created to give women sportswear that combines performance, modesty, and strength.

Here, Founder Noor B shares the story behind building a brand that empowers women to move with confidence while staying true to their values.

Link in bio 🔗

Recent days have reminded us how important resilience, unity, and community are during uncertain moments, and when it comes to these attributes, the UAE is unparalleled.

We would like to express our sincere appreciation to everyone working around the clock to keep the country and its people safe. Your dedication and service are deeply valued.

To our exhibitors, partners, and industry friends around the world, it is business as usual in the UAE. We are safe, fully operational, and IEG Middle East remains committed to supporting our community both in the region and globally.

Proud as always, to call the UAE our home.

Aisha Alawadhi is leading the rise of women’s padel in the UAE, turning passion into performance and proving that with discipline and belief, a single player can inspire a nationwide movement.

We were honored to sit down with Aisha to hear her journey of rising to the top of her sport, and the doors she’s opened for women in fitness along the way.

Read the full article via our link in bio 🔗

Community starts with one step.

We interviewed Farah, founder of to uncover how one simple walk turned into a powerful movement for women across Dubai.

“If this helped even one of us, it’s worth continuing” 💛

Read the full article through our link in bio

We’re proud to announce that Wellness First will be exhibiting at the 2026 edition of Dubai Active Industry and joining us as Platinum Sponsor.

With an impressive 600sqm presence, one of the region’s leading fitness distributors will showcase a portfolio of world-class, innovative brands shaping the future of fitness.

As we celebrate our 10-year anniversary, 2026 is set to be our biggest and most impactful edition yet.

Stay tuned as we reveal the powerhouse brands joining them on the show floor.

30 Oct – 1 Nov 2026 | Dubai Exhibition Centre, Expo City

Ramadan Kareem, from our Dubai Active family to yours 🌙✨💫

2026 marks our 10th ANNIVERSARY, and we’re going big 👀

But we want to hear from YOU 🫵

Tag which brands you’d like to see showcased at Dubai Active 2026 below ⬇️

30 Oct - 1 Nov 2026 | Dubai Exhibition Centre, Expo City

Padel in the UAE is booming! 🤯🏓

Are you a padel brand looking to grow and expand in the region?

We’ve helped hundreds of brands scale their businesses in the health, fitness and wellness industry.

Send us a DM today and find out how we can help you grow yours 📲