DING

Just an overdue update. We are still here…

The new X series smart bike lights picked up an Australian Good award a few months ago.

We also just won a Design award in Korea a few weeks ago. It makes all the hard work worthwhile.

27 sets of lights have been in hard use test for the past 8 months, all over the world , feedback has been amazing. Many thanks to all our support customers.

Final tweaks to the software underway…

Due to the great response in Germany we have decided to also launch a full road legal German compliant version, for both front and rear lights.

Can anyone guess where in Germany the guy holding both lights in his hand is? Thank you Mr Muller.

The new XF1 Front light and XR1 Rear light ready to go soon...

In the last stage of product testing, the new X Series front XF1 and rear XR1 lighting system.

Finally getting the marketing materials finalised for the new products and website...…. yeah " Performance beyond its size."

DING Ultimate premium accessories, for all bike lovers.

Nice delivery in the office this morning...

Well, the global chip shortages hurt us bad for nearly 2 years.
We waited a long time for our new 32-bit microprocessor chips: over 18 months! now we have 3,000 of them.

It’s now time to finally start building some interesting new gear.

D!NG team members at EURO BIKE 2022... Visiting old friends, discussing new ideas...🍺🍺

D!NG has moved into new offices, ready for the innovative new products coming soonish.. The new lights have been in ride testing for over two years, it is amazing what you learn over a longer development timeline, and letting many riders test them.

Covid the terrible, has made us focus on the D!NG Business over the last 12 months, as Design Brains took a hit in work load and not be able to fly overseas. The D!NG team is expanding, and we look forward to finally sharing some nice stuff going forward...

Our goal is make all product local to Adelaide, and this takes more effort in good design to try and compete with low cost countries.

Be safe, be seen Go D!NG.

Well its taking some time... We finally starting see the patents coming through, Australia is now done! We have used the COVID lock down time to finally complete three major design projects for new lights. They look awesome and very smart..

Watch this space for updates....

Finally getting close to new product releases... lots of testing to completed, lots more to do.....