Mino Design & Digital

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Mino Design & Digital Marketing and Websites that help grow Brisbane small business. Branding - Websites - Marketing - SEO & AEO Optimisation - AI

We love helping make marketing managers look awesome! We set your business and brand up for success by creating stellar brand consistency across your marketing platforms, aligning your brand and design assets, eliminating the doubt, confusion and worry you have about your brand’s direction, and giving you the tools, insights and confidence, you need to advance your brand even further. We understand that our clients can sometimes get caught up in the day to day running of their marketing department or business and may need extra support, different ideas, or a new perspective. We’re here to help you create an even greater impact.

"I'm busier than ever, with so many more enquiries coming through."That line from Jo at SOS Dogs did not come from an ad...
21/09/2026

"I'm busier than ever, with so many more enquiries coming through."

That line from Jo at SOS Dogs did not come from an ad campaign. It came from doing everything right from the start.

When Jo came to us in July, her old site's hosting was about to expire and 16 of her search terms sat beyond position 50 on Google. Invisible.

So we built the foundations properly, in order:

01 Rescued the domain and kept her email running through the hosting change
02 Rewrote every page around what Brisbane dog owners actually search for
03 Refreshed the logo
04 Photography and copywriting that sound like Jo, not a template
05 Built the site so Jo can update it herself and sell from her own shop
06 SEO and AI search foundations built in: schema, titles, FAQs, redirects from every old URL
07 Analytics set up from day one, so we could see what happened next

What happened next: 100/100 for SEO on launch day. Google re-indexed the site within two weeks. And today SOS Dogs sits on page one, and top of the map, for puppy consultation searches in Brisbane. Then there is Jo's inbox.

Get the foundations right and the results follow. Skip them and no amount of marketing spend fixes it.

Thinking about a new website? Send us a DM or visit minodesignanddigital.com.au

Most website projects begin with design. We begin with commercial positioning.With 40+ years of combined expertise acros...
10/08/2026

Most website projects begin with design. We begin with commercial positioning.

With 40+ years of combined expertise across brand strategy, digital strategy, UX design and marketing ex*****on, Mino Design and Digital and Brand.4.Profit bring the strategic depth property and construction businesses need before they invest in a new website. Together, we create brand-led digital platforms that strengthen credibility, clarify market position and support better commercial outcomes.

Many property and construction businesses come to us thinking they simply need a better website. But a new website alone cannot solve unclear positioning, generic messaging, fragmented services or a lack of compelling proof.

You may have strong capability, major projects, experienced people and an excellent track record. Our role is to bring that value to the surface via our Brand Elevation Process. We clarify what sets your business apart, shaping the right message and translating it into a credible, high-performing website that builds confidence and converts the right opportunities. It all starts with the brand strategy.

Not sure what needs to change? Start by identifying where the real opportunities and gaps lie with The Profit Gap Audit. Book a complimentary 30-minute Discovery Call:
https://minodesignanddigital.com.au/property-developer-websites-brisbane/

Someone asked ChatGPT for a web designer in Brisbane this morning. It answered with five names.That's how a growing numb...
16/07/2026

Someone asked ChatGPT for a web designer in Brisbane this morning. It answered with five names.

That's how a growing number of people find businesses now. They don't scroll ten blue links, they ask a question and get a shortlist.

AEO (Answer Engine Optimisation) is the work that gets your business into those shortlists. And the starting points are more doable than you'd think: answer real client questions on your website in plain English, add FAQ schema, and keep your business details consistent everywhere they appear.

The businesses starting now will be the ones getting named next year. We've written a full plain-English guide - it's on the blog at minodesignanddigital.com.au.

AI tools can't recommend a business they can't understand.Before an AI search engine names you in an answer, it builds a...
08/07/2026

AI tools can't recommend a business they can't understand.

Before an AI search engine names you in an answer, it builds a picture of your business from everything it can find: your website, your Google Business Profile, directories, reviews. If those signals are thin or they contradict each other, it moves on to a competitor it understands better.

The five signals that matter are in the carousel. None of them are glamorous. All of them are fixable in weeks, not months.

Save this one for your next quiet Friday afternoon - working through the list is a genuinely good use of it.

Your Google Business Profile is more powerful than most people realise.It's often the first thing a potential customer s...
18/05/2026

Your Google Business Profile is more powerful than most people realise.

It's often the first thing a potential customer sees. And it feeds directly into local search and AI Overviews.

A complete, regularly updated profile with photos, services, reviews, and posts can outperform most paid ads for a local business.

When was the last time you reviewed your profile?

Search has changed significantly in the past 12 months. Your potential clients aren't just using Google anymore. They're...
11/05/2026

Search has changed significantly in the past 12 months. Your potential clients aren't just using Google anymore. They're using AI tools like ChatGPT, Perplexity, and Google's own AI Overviews to find answers and recommendations.

The businesses showing up in those results have structured, well-optimised digital presences. And here's the exciting part: AI is now giving us insights into search behaviour that simply didn't exist before.

One of the most practical things you can do right now: think about the questions your clients are actually asking. What do they search before they hire someone? What do they want to know but don't always ask? A well-built FAQ page answers those questions directly, and gives AI tools exactly the kind of structured content they need to recommend you.

This is what SEO and AEO (Answer Engine Optimisation) is all about right now. Getting it right is one of the highest-leverage things a small business can do. If you haven't reviewed your search visibility lately, now is a great time to get in touch.

Schema markup. Invisible on your website. Clearly visible to AI tools.It's code that tells search engines and AI exactly...
05/05/2026

Schema markup. Invisible on your website. Clearly visible to AI tools.

It's code that tells search engines and AI exactly what your business is, what it offers, where it's located, and who it serves. And most small business websites don't have it.

It's one of the highest-leverage things you can add, and one of the most overlooked.

Does your website have schema markup? Your developer will know. If the answer is no, it's worth fixing.

30/04/2026

Branding. Websites. Marketing collateral. From hospitality to construction to professional services — we've had the privilege of working with some brilliant businesses across Brisbane.

More and more, clients are coming to us feeling completely overwhelmed by AI. Not because they don't want to use it — bu...
27/04/2026

More and more, clients are coming to us feeling completely overwhelmed by AI. Not because they don't want to use it — but because there's so much out there, so much hype, and no clear starting points.

The truth is small businesses have never had more leverage. AI has fundamentally changed what's possible: for your marketing, your visibility, and your ability to compete with businesses twice your size.

Book a discovery call with Sarah and see how you can get started using ai for your marketing.

Not sure how your website is performing in Google search? You're not alone.Most business owners have no idea whether the...
23/04/2026

Not sure how your website is performing in Google search? You're not alone.

Most business owners have no idea whether their site is working for them or against them. And without that baseline, it's hard to know what to fix first.

Visit our website to find out where you stand, or book a free discovery call and we'll walk you through it together.

Address

Brisbane, QLD

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+61404388152

Website

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