22/10/2026
"I’m just really busy right now, can we talk in a few weeks?"
If you're in sales, you've probably had a version of that message this week, and last week, and the week before.
And it's possible you've internally processed that message to mean:
🙈 I'm bothering them
🙈 Now's a bad time for everyone
🙉 No one's got time to talk right now, everyone's busy
It's human nature to apply those meanings. Unfortunately, they can also cost you business.
"Busy" is often a description of someone's state of mind. It's an indication that right now their decision budget is low, so they need to defer the conversation until they have more capacity. It doesn't need to mean they don't want to hear from you or don't want what you have to offer. Just that right now, they can't get into it.
So, the next time you hear "I'm busy right now" pause and consider - what could I do to make this decision easier for this person? That question sends your brain looking for options and solutions, instead of finding reasons to step back.
🎯 Maybe it's one recommendation instead of three.
🎁 Maybe it's "Would it help if I sorted the teacher gifts for you? Give me your budget and I'll have them wrapped and delivered by the 4th."
It's the same scenario, same people, same "busy" response - but because you change what their "busy" means to you, a complete different conversation can take place. 🩷