Surf swimwear crafted with soul 🌊
Made for adventurous women in motion — from surfers to swimmers, paddlers to beach roamers.
Sustainably made | Sculpted fit | Slow fashion
🌞 Designed for the sun, made for you.
🌍 www.hi-betty.com
31/08/2026
Spring, we’ve been waiting for you. ☀️
Longer days, warmer skin, salty afternoons and that first swim that makes you wonder why you ever stopped.
Consider this our official return to ocean season.
What are you most looking forward to this spring? 🌊
— Hi Betty x
28/08/2026
Slow mornings, salty skin and coffee by the sea 🌞
Our kind of ritual, always.
Wearing Hi Betty Swim 🤍
18/07/2026
Mix, match, and move.
The Sun Ritual Sol Top and Zuma Bottom—designed to make you feel held, capable, and free. Grab the set for 20% off with code SUNRITUAL20 while inventory lasts. ☀️
16/07/2026
Designed in Australia. Regenerative & ethical practices. Eco-friendly fabrics. Because protecting the ocean is just as important as enjoying it. 🌊🌍
If the Sun Ritual collection has been on your mind, now is the time. Let’s chase the sun one last time. Use SUNRITUAL20 at checkout for 20% off. 🌅
Thoughtful design means sun-conscious coverage. ☀️
Our sunshield stretch™ fabric gives you comfortable stretch and peace of mind where the style allows. Built for motion, made to last.
10/07/2026
This one piece is life 👌
The Elsie One Piece doubles as the perfect bodysuit for those days when the beach turns into lunch, and lunch turns into sunset drinks. Effortless, comfortable, and grounded. 🥂