Fillet & Release Co.

You never know what you’re going to jig up on the edge of the reef🤯

🛒 New genuine slow pitch jigs not far away🤝

Pretty stoked with the new threads. What colour are you picking?

Testing some new gear on some brutes. Good to get back amongst them💪🏻🎣

Hands down this is the lure that lit the fire for me. I have always loved chasing BIG GEETS and pink and blue was the colourway I would always run. That was until my go to lure stopped making those bright iridescent colours.

I figured it couldn’t be that hard to get a few made just for myself. But then a few people in my local fishing community started asking where the lure was from and how they could get one.

So I got a few made for mates and then thought why not take a proper crack at it. I am just as passionate about lures as I am about fishing so it made sense to see where it could go.

Fast forward 18 months and that small idea has turned into a full range of lures that is still growing. To the point where I barely get the chance to fish these days between weather timing and building the brand and community.

Last night’s drop THE RETURN honestly blew me away. I appreciate every single person who has supported us from day one and all the new faces jumping on board.

We are building something epic together.

I cannot wait to show you the full range of gear we have coming over the next few months.

A few shots of some of my favourite memories using the “Pink Lady”

Cheers legends
Jais

Coming 🔜