Tom Baulch

27/10/2026

I spent four years at uni, became a fully qualified sports journalist, finished at 22… and then ended up working on a gym floor thinking, “Is this actually what I want my life to look like?”

My dad has always supported me massively, but one thing he said completely changed how I looked at work. He basically made me zoom out and ask: if I keep doing this for the next 5, 10, 20 years… where does it actually take me?

Not just “do I enjoy this today?” but can this life support the future I want? Can I provide for a family? Give my kids opportunities? Have freedom? Travel? Help my parents? Build something bigger than just earning by the hour?

That question forced me to stop thinking only about what felt comfortable right now and start thinking about the person I wanted to become.

It’s a big reason I took a risk on coaching, business and building Prime Train instead of just staying on the safe path.

Sometimes the best advice isn’t “follow your passion.”

Sometimes it’s: zoom out and ask where this path actually leads. ❤️

26/10/2026

Will making money make you happy?

For a long time I genuinely thought it would.

I remember telling myself I was going to lock in, go all in on the business and make $1 million. That became the goal. I worked harder than I ever had, sacrificed heaps, missed things, and eventually I actually achieved it.

And I remember thinking… wow, I actually did it.

But it felt like I’d climbed this massive mountain, finally reached the top, looked around at this incredible view… and there was nobody standing there enjoying it with me.

That feeling hit me harder than I expected.

Because what’s the point of achieving everything you ever wanted if you’ve got nobody you love there to share it with?

I’d genuinely rather be halfway up the mountain surrounded by people I care about, laughing, living and enjoying the journey, than standing at the top completely alone.

Money matters. Success matters. Building something you’re proud of matters.

But I had to reach the top of that mountain to realise that none of it fulfils me as much as people do.

Family. Friends. Relationships. Experiences. Having people beside you through all of it.

Chase big goals.

Just don’t become so obsessed with reaching the top that you forget who you wanted beside you when you got there. ❤️

22/10/2026

new crib, same prime

21/10/2026

Do you have any regrets… ?

20/10/2026

One of the biggest things I’ve learnt over the years is that **you can’t prioritise everything at once.**

You can have 10 different goals, but if everything is equally important, nothing is actually a priority.

There were periods of my life where football was my number one priority. Other times, it was building my physique, running marathons or growing my business.

And each of those periods required different sacrifices.

If my number one goal for the year was to build a million-dollar business, and I had to choose between going to footy training or taking five sales calls, the decision was pretty simple.

I’m taking the sales calls.

Not because football wasn’t important to me, but because I knew what mattered most at that point in my life.

**This is why goal setting is so fu***ng important.**

When you know exactly what you’re working towards, you stop wasting energy debating every little decision.

You know what deserves your time, what can wait and what you need to say no to.

My advice?

Write down your goals across fitness, business and relationships.

Rank them in order of importance, and make sure your daily decisions actually reflect that order.

Because **your priorities aren’t what you say they are. They’re what you consistently choose to spend your time on.**

Get clear on what matters. The decisions become a whole lot easier. 🤝

19/10/2026

18/10/2026

Go to…

17/10/2026

Pre season ❌

In Season ✅

16/10/2026

lock in

15/10/2026

I’m proud of the life I’m building, but I’d be lying if I said there wasn’t a price that comes with it.

Building the business, training, travelling and chasing the goals I’ve set for myself has meant missing dinners with friends, family gatherings, birthdays and random moments back home that I’ll never get back. Sometimes I’m working while everyone else is together, or I’m on the other side of the world wishing I could be there.

That’s probably the hardest part of ambition nobody really talks about. You can be incredibly grateful for where your life is going while still missing the people and moments you’ve had to sacrifice along the way.

I’m proud of what I’m doing. I wouldn’t give up on it. But the older I get, the more I realise success means very little if you don’t make time for the people you’re doing it all for. ❤️