The Cupcake Cartel

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The Cupcake Cartel The sweetest triathlon team. Connecting tasty athletes from around the globe. It consists of athletes from all walks of life who share a love for triathlon.

The Cupcake Cartel was founded in 2017, as an extension of the popular 'Cupcakes with Cal' brand. The Cartel sees triathlon as a tool where we can support and share experiences together. We pride ourselves on our very close knit network. Wherever you are in the world, if you're part of the Cartel, you're always connected.

All eyes on KONA! 🌺Five Cupcakes are lining up at the IRONMAN World Championship on the Big Island. The hard work is don...
09/10/2026

All eyes on KONA! 🌺

Five Cupcakes are lining up at the IRONMAN World Championship on the Big Island. The hard work is done. Soak it up and have a great day team!

We also have 24 athletes racing across 15 events in 5 countries, from XTERRA Worlds and the Chicago Marathon to GC50 and Raby Bay. Good luck!

xterraworlds chicagomarathon

It’s race weekend, legends! We have 19 athletes lining up at 11 events across 6 countries, and we could not be prouder.T...
02/10/2026

It’s race weekend, legends! We have 19 athletes lining up at 11 events across 6 countries, and we could not be prouder.

To our Ironman 70.3 Waco and Ironman Calella-Barcelona crews: the hard work is done. Soak it up, smile for the cameras and bring it home.

To everyone hitting the trails, the roads and the gravel from Hamburg to Christchurch let’s get it!

Swipe to see who is racing, then drop them some love in the comments. A good luck message goes a long way.

Racing soon? Add your event to the team calendar and we’ll shout you out too. Wear the gear, get the cheer!

Wishing the best mechanical luck and tail winds to this mighty batch competing around the world. Let’s get it!A warm wel...
26/09/2026

Wishing the best mechanical luck and tail winds to this mighty batch competing around the world. Let’s get it!

A warm welcome to all new and returning Batch of 2027 team members. We will be onboarding you this coming week and showing you how to add your events to the team calendar.

📣 FINAL DAY! 📣Batch of 2027 Cupcake Cartel team - today is the final day to complete your 2027 team membership registrat...
24/09/2026

📣 FINAL DAY! 📣

Batch of 2027 Cupcake Cartel team - today is the final day to complete your 2027 team membership registration and 2027 team apparel orders!

We are SO ready to kick things off for a fierce and fun year ahead with you all, both on and off the race course!

Complete your membership 👉at www.cupcakecartel.org 🥳

Ironman 70.3 Washington Tri Cities was a vibe 💫 We are pumped to be connecting with our athletes IRL at 17 global events...
23/09/2026

Ironman 70.3 Washington Tri Cities was a vibe 💫

We are pumped to be connecting with our athletes IRL at 17 global events in 2027!

New and returning team members; you have just 2️⃣ days remaining to complete your team memberships and get on board the action 🥳🙌🏽

👉www.cupcakecartel.org

Huge weekend ahead for the team! Cupcakes are lining up all over the world, headlined by 16 of us taking on IRONMAN 70.3...
17/09/2026

Huge weekend ahead for the team! Cupcakes are lining up all over the world, headlined by 16 of us taking on IRONMAN 70.3 Washington Tri-Cities!

If you’re in Tri-Cities - join us for a team meet up Saturday 19th, 10am on Riverfront Trail (across from the Courtyard by Marriott). Wear your team tee, we’re getting a group photo! 📸

Good luck to every single Cupcake racing this weekend — we’re so proud of you all. Go get it! 🏊‍♀️🚴‍♂️🏃‍♀️

What an incredible weekend for the team, with Ironman 70.3 World Championships in Nice and Ironman 70.3 Sunshine Coast b...
17/09/2026

What an incredible weekend for the team, with Ironman 70.3 World Championships in Nice and Ironman 70.3 Sunshine Coast being the major highlights. We are still buzzing 💫

A huge congratulations to our inspiring team members who achieved multiple podiums, PB’s and first time Ironman 70.3 finishes!

A friendly reminder to our new and returning members that Batch of 2027 team membership registration and team apparel ordering closes off on Thursday September 24th.

Head to www.cupcakecartel.org to complete yours now! 🥳

Buckle up, folks! We’ve got a heck of a weekend of racing ahead. Load up the trackers and get your cowbells ready. These...
11/09/2026

Buckle up, folks! We’ve got a heck of a weekend of racing ahead. Load up the trackers and get your cowbells ready. These Cupcakes will be out representing! You all know the drill - drop ‘em some love and let’s wish them all the best!

Get after it, SQUAD!!!!

10/09/2026

The Batch of 2027 team is announced.

Congratulations to all of our successful team applicants. If your name’s on the wall, you’re in. Find yourself, light it up and grab your social media pack at www.cupcakecartel.org (link in bio).

Welcome to the team.

Please check your email for key team information. If your name is on the wall and you can’t find your email please reach out to [email protected] 🧁

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Noosaville, QLD

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