06/09/2026
Happy Fatherโs Day to all the Ugly Dads out there!
๐ Does your Dad rock a pair of Uglys? Give him a shout out below.
Aussie eyewear brand specialising in sports polarised sunnies, motorcycle goggles, Certified safety glasses, and optical frames.
Ugly Fish Eyewear, the Complete Eyewear Solution!
06/09/2026
Happy Fatherโs Day to all the Ugly Dads out there!
๐ Does your Dad rock a pair of Uglys? Give him a shout out below.
05/09/2026
Polarised and ready for spring. โ๏ธ๐
The apple doesnโt fall far from the treeโฆ or does it? ๐
Meet the father-and-son duo behind Ugly Fish, as they settle a few important questions in honour of Fatherโs Day coming up. Whoโs more likely toโฆ? ๐
01/09/2026
Longer days are calling. ๐
Spring is finally here! With warmer weather and more time spent outdoors, your eyes are also getting extra exposure to Australiaโs harsh UV rays.
Protect them before the damage is done. Grab a quality pair of polarised Uglyโs and enjoy the sunshine with maximum protection and crystal-clear vision.
29/08/2026
What type of Dad are you shopping for this Fatherโs Day?
๐ฃ Fishing Dad
๐๏ธ Motorcycle Dad
๐จ Tradie Dad
๐๏ธ Camping Dad
๐ Road Trip Dad
Or the most dangerous category: โDonโt get me anythingโ Dad.
๐ Weโve got sunnies for every Dad. Shop 20% off for a limited time only.
27/08/2026
โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ
Nothing beats hearing from the people who actually put their Ugly's to the test. On the road, on the water, at work and everywhere in between. ๐
Got a pair you swear by? Weโd love to hear about them.
Let us know in the comments below ๐
Fatherโs Day is just around the corner, so we asked our founders to share their top sunnies picks, from everyday classics to dad-proof styles.
Even better, you can save ๐ฎ๐ฌ% ๐ผ๐ป ๐๐๐ป๐ป๐ถ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐ฎ ๐น๐ถ๐บ๐ถ๐๐ฒ๐ฑ ๐๐ถ๐บ๐ฒ. So go on, treat Dadโฆ and maybe add a pair for yourself while youโre at it. ๐
23/08/2026
Backed by 20 years of proven experience, our Motorcycle range is built for riders who demand protection, comfort and clear vision on every journey. ๐๏ธ
Tough, functional and designed to perform wherever the road takes you, our motorcycle sunnies have been trusted by Aussie riders for over two decades.
21/08/2026
๐ค๐๐ถ๐ฐ๐ธ ๐ฅ๐ถ๐ฑ๐ฒ๐ฟ๐ ๐ฟ๐ผ๐น๐น ๐ฐ๐ฎ๐น๐น ๐๏ธ
How old is your current pair?
โ
Less than a year?
โ
2-5 years?
โ
5-10 years?
โ
10+ years?
๐ Bonus points if youโve got a photo of them! Enter our 20 Years of Riderz Competition & ๐ช๐๐ก ๐ฎ $๐ญ๐ฌ๐ฌ ๐จ๐ด๐น๐ ๐๐ถ๐๐ต ๐ผ๐ป๐น๐ถ๐ป๐ฒ ๐๐ผ๐๐ฐ๐ต๐ฒ๐ฟ + be featured on our stand at the MotoGP this October!
๐๐ผ๐ ๐๐ผ ๐ฒ๐ป๐๐ฒ๐ฟ:
๐ธ Simply send us a photo of yourself wearing your Riderz sunnies via direct message or tag us.
โค๏ธ Tell us in 25 words or less why you love them!
19/08/2026
Dads Have Two Types of Sunnies:
1. The good pair
2. The pair heโs had since approximately 2007
And somehow pair #2 is scratched beyond recognition and STILL lives in the ute. ๐ Maybe itโs time for an upgrade.
Fatherโs Day is comingโฆ
Just saying. ๐
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |