Houston Group

Last week the creative team got together and took themselves offline and offsite.

Part 1: We workshopped our role in a changing creative industry. Where we’re heading, what we’re making and what kind of work we want to do next.

Part 2: After a few hours of big thinking, we handed the reins to Kubi at Sydney Collage Society and went back to something more tactile. Scissors, paper, glue, equestrian books 🐎. No screens. No prompts. Just making something with our hands, together.

Honestly the perfect one-two. 🧠 ✂️

Say hello to Rachel, our new Midweight Designer!

We asked her five questions to introduce her properly. Swipe to see her answers.

Welcome to the team, Rachel! 🖤

Before it was Auckland’s newest premium dining offering, the building now calls home was one of the city’s earliest motorhouses. A heritage industrial space of grit, craft and history, now playing host to reframed bistro classics.

Engineered to Perfection.

This duality formed the foundation for the identity we crafted for Bistro Saine – and the idea that sparked its creation.

The script logotype feels personal and handwritten, like the signature of a beloved neighbourhood bistro. The monospaced typefaces and grids echo the typewritten or hand-stamped marks of its mechanical past.
 
Together, these elements build a visual language that feels both crafted and casual. Where industrial and epicurean don’t just share a table – they set the tone for something special.

Full case study in our bio

We’re proud to share our recent work with Lendlease for Gurrowa Place. Sitting on the land of the Wurundjeri Woi-wurrung people of the Kulin Nation in Naarm (Melbourne), beside the iconic Queen Victoria Market, this is a place of conscious restoration. A place for all of Naarm.
 
This required an identity that honoured Gurrowa Place’s past, celebrates its present and helps to inspire its future. We were proud to collaborate with – a Naarm‑based First Nations painter, artist and comedian – to bring this brand to life. Aretha’s bold, simple‑yet‑powerful illustrations, along with the identity’s hand‑drawn logo and bespoke textural patterns, capture the energy of Gurrowa Place and celebrate its First Nations heritage.
 
Gurrowa Place is a meeting point for work, life, play and culture. Through this work, it’s an authentic expression of art and identity as well.

Layers of local character are woven into QT’s creative identity through the development of bespoke frames, which provide a consistent graphic language. We immersed ourselves deeply into the world of Singapore and discovered inspiration everywhere – from the striking shophouses, to the iconic Raffles Hotel. 

Balancing the localised elements at every step is the striking, monochromatic QT Masterbrand. It set the guardrails around the personalised perspectives – connecting the brand back to its re-energised strategy. The result? A new era for hotel brand that offers something extraordinary to those who are willing to stay

A key element of QT’s creative strategy is to connect to each place through the eyes of a local artist. For QT Singapore, that artist was . Jill’s bespoke illustrations are unexpected and alive with character. They’re authentic to Singapore’s past, present and future – and Jill’s own lived experience too. 

Her work features eye-catching motifs like a peacock in a shophouse, or two tigers having a tea party, with palms and archways from the hotel adding further detail to these surrealist, dream-like expressions.

NEW WORK

have been a disruptor from day one. But as the Australian boutique hospitality scene became more crowded, it was time for this true individual to re-find their own take on refined.
 
The opening of QT’s new Singapore hotel marked an ideal start to a new era. A deep strategic dive uncovered by a refreshed brand strategy – anchored by the belief, ‘When the lines blur, extraordinary awakens’. This set the tone for an evolution that established each new hotel as its own kind of one-of-a-kind.
 
Welcome to a new expression of curiosity, creativity and character: our new identity for QT Hotels.

have been a disruptor from day one. But as the Australian boutique hospitality scene became more crowded, it was time for this true individual to re-find their own take on refined.
 
The opening of QT’s new Singapore hotel marked an ideal start to a new era. A deep strategic dive uncovered by a refreshed brand strategy – anchored by the belief, ‘When the lines blur, extraordinary awakens’. This set the tone for an evolution that established each new hotel as its own kind of one-of-a-kind.
 
Welcome to a new expression of curiosity, creativity and character: our new identity for QT Hotels.