City Strength

Serenity | Out Now

Big congratulations to City Strength Athlete Nya Haymann for securing a bronze medal on the final leg of her 2026 Commonwealth Games Qualification run 💪

We have been lucky enough to support Nya through this qualification period and are very proud to see her hard work pay off with a 4th place ranking at this year's Commonwealth Games.

Big things are sure to be coming!

Congratulations to City Strength athlete for securing 3rd Place at Australia's Strongest earlier this month 🥉

Elly worked hard to secure 1st in the Atlas Stone Series - 110kg-150kg 🥇 whilst attempting a World Record Atlas Stone (186kg) and just coming up unsuccessful. Elly also secured 2nd place in the frame carry event with a 220kg carry for 60m in 60 seconds 🥈

Elly is off to her much earned off season now but you can catch her next at the Official Strongman Games World Championship in Florida this November!

City Strength and SBD athlete had a strong showing at the 2026 Worlds Strongest Man in Myrtle Beach 🏆

Going up against a deep field Eddie finished in the top 10 at 8th place whilst setting some incredible PBs with a 400kg deadlift for 3 reps and a 317.5kg squat for 11 reps... This was Eddie's fourth time at WSM proving himself to be Australia's most consistent performing Strongman on the world stage and we would like to congratulate him on all his achievements!

Next stop: The Strongman Classic at The Royal Albert Hall this July 💪

Sumo Sole Gen 5 / Out Now

Building on the Gen 4 with a new Novus™ 3.0 outsole, laser-cut knit ventilation, and a sleeker TPU heel counter. This is the evolution of Notorious Lifts' flagship training slipper, refining everything that made the Gen 4 the standard.

TYR DropZero 2 Barefoot Trainer // Available Now

SBD NOVA // Limited Sizes Remaining

Forged in Sheffield, England 🇬🇧

All SBD products are made with the highest quality materials and manufactured at SBD HQ in Great Britain.

No outsourcing and no cut corners.

SBD traceability allows you to trace every step of the manufacturing process, from the first stitch to the finished product.