The Influence Co.

One of my coaching conversations recently really stuck with me.

We talked about how easy it is to stay where we are because we don't want to disappoint the people around us.

We stay in the role they've always known.
We keep things comfortable.
We convince ourselves it's easier not to rock the boat.

But here's the question...

At what point do you decide it's time to become more of who you are meant to be?

Most people aren't thinking about your decisions nearly as much as you think they are.

And if someone doesn't agree with the direction you're taking...that's okay too.

You don't need everyone else's permission to become the person you're meant to be.

Jan

One of my coaching clients said something last week that is still sitting with me.

"Jan, every time we meet, I leave with ideas I can actually implement. You don't tell me what I want to hear. You listen to where I'm trying to go, then help me create a path to get there."

📍That's exactly what coaching should be.

Too often, people pay for big ticket coaching only to receive the same advice everyone else gets. The answers are polished, on-brand, and predictable.

👉Real coaching isn't about having all the answers. It's about asking better questions, listening without bias, challenging assumptions, and helping someone uncover opportunities they couldn't see on their own.

One of the best investments you can make is finding a coach outside your industry. Someone who isn't influenced by "how it's always been done." That's where innovation lives. That's where new ideas are born. That's where true entrepreneurship develops.

If you're only learning from people who think exactly like you do, you're probably reinforcing your current results.

Growth happens when someone helps you see your business—and yourself—from a different perspective.

Jan
Coach. Consultant. Entrepreneur.

Last night reminded me, yet again, how life of an entrepreneur has to continue to evolve.

When I added global travel to my business, I had no idea how much it would pivot my direction but something about it felt right.

Today, I love that Tasty Road Trips now blends Canadian destination experiences with global travel.

If you're asking yourself, "Should I?" or "Can I?" — yes, of course you can.

Don't wait for permission. Decide where you want to be, take the first step, and let opportunities unfold because of your efforts to see it grow. Your next evolution or revenue stream might be closer than you think.

I could have stayed home last night, would have been easy to talk myself into staying in. But I didn't. And it was an awesome learning evening about something so new and creative in travel, I can't wait to share it.

It doesn't always have to be fully prescribed for you to jump in.

I have to wonder if you are holding yourself back. Your future self says, just do it!

Jan
Coach. CEO. Speaker.
Travel.

In the early days of being an entrepreneur, it’s easy to think it’ll always be a hustle and bustle, busy day in and day out.

But as you grow, you hire great people and you shape a business that doesn’t run just on you.

You give your team a great place to work, and you give yourself the time you’ve earned—time for family, travel, and the life you imagined when you started.

Do it for your future self.
Use your time in the ways you always dreamed of.

Mindset on utilizing time, is everything.

Jan

This week I'm speaking to a group of youth entrepreneurs about one of my favourite topics.

Everyone is talking about Generative AI.

I'm more interested in whether you're actually being found.

We used to rely on hashtags to help people discover a business.

Today, we're optimizing for search engines and AI engines. If AI doesn't understand your business, it can't confidently recommend your business.

My framework is simple:

Generative AI creates.
Optimization gets you found. Consistency builds authority.

Together, they increase your digital footprint. Use AI without strategy and you'll create more noise, more posts and waste more time.

Use AI with intention, optimization, and consistency, and you'll become impossible to overlook.

Influence, not arrogance.

Jan
Entrepreneur
Speaker, Coach, Consultant

What do you think the narrative of this image is all about?

This is a screenshot from a client's account and as you see it's current.

Drop a comment if you think you know what's happening.

👉👉👉 And the client said ...

Jan
Coach
Digital Marketing
Entrepreneur
Consultant

Being an entrepreneur is hard.
Some days the weight feels heavy, the decisions endless, and the pressure quiet but constant.

Then you catch your shadow… and realize how much stronger, more confident you have become.

Tired? Maybe.
Busy? Absolutely.
But it’s the best kind of busy.
Because you built it.

Not someone else telling you when, how, or why.

And that takes courage many people will never fully understand. Remember you don't have to explain it. Just own it. And smile. Because it's yours.

Jan
Entrepreneur, Coach, Consultant.
You are making it happen.
So proud of you.