Susan Elford Coach & Consultant

Have you heard about the "summer slide?" It's how school teachers sometimes refer to the slow slide in academic skills their students experience over the summer.

However the summer slide isn’t just for schoolchildren. It can happen in business too.

You may find yourself easing off your marketing, putting off making decisions, and telling yourself you’ll get serious again in September.

And you can do that, as long as you're prepared for the time you'll need to ramp back up in the fall.

I believe summer can be slower without bringing your business to a standstill.

In fact, the quieter pace can create exactly the space you need to step back, think strategically and purposefully create the structure that has been missing.

That's why I created the Summer Sprint, to use this season as a time to not let it all slide, but to prepare your business behind the scenes for a successful fall.

The people I see spinning right now are stuck. Not from lack of drive. They're stuck because no one's ever helped them get clear - on what they do, who it's for, and how to communicate it so people say yes.

Inside the Summer Sprint, you'll have six hours of private mentorship with me to lock in three things for good:

1. Real clarity on what you do and who it's for
2. How to talk about your work so your ideal client says yes
3. One clear, doable path to getting in front of them

No year-long commitment. No overhauling your business.

This is momentum that gets you moving faster towards living your dream business - so fall doesn't start with you standing in the exact same spot.

You don’t need to spend your entire summer working. But you also don’t need to lose another season waiting for clarity to arrive.

Curious? Send me a DM with the word **SPRINT** and I’ll share the details.

Are you promoting yourself... or just kind of hoping people notice? 👀

I've talked to so many brilliant women lately who freeze the second it's time to say what they do. Don't get me wrong, they know their stuff -- they just struggle to communicate their value in a way other people understand.

That's exactly what inspired me to create a new, 1:1, six-hour sprint to get you unstuck this summer. No overwhelm. No overhauling your whole life. Just clarity, a plan, and yes — still time for the beach. 🏖️

In our time together you'll walk away with:
✨ One clear path to your ideal clients
✨ The words that inspire your potential clients to say "yes!"
✨ A plan you'll actually use and can implement yourself

Accepting applications until Friday, July 17th. Link below to book a free conversation. 👇

The kids are out for summer; it's time for summer school for you!

Introducing the Summer School Intensive: a focused, high-touch, 1:1 program designed for entrepreneurs who are ready to stop guessing and start building with intention.

Over our time together, we'll get clear on what success looks like for you, nail down exactly who you serve and why, articulate your value in a way that lands, and shape a signature offer your clients will say yes to.

You'll walk away with homework, worksheets, and a visibility roadmap to carry you through the season, and beyond.

Available as:

→ 6 weekly sessions (1 hour)
→ 3 x 2-hour calls
→ 2 x 3-hour calls

Summer doesn't have to be dead time. Get clear this season with my ALIGN Method so you can lay the groundwork for a successful September.

Spots are limited. Drop a 🌞 in the comments or send me a DM to find out if this is right for you.

In January, I thought to myself: "What would be a great way to meet people in a small and meaningful group setting that wouldn't take too much planning?" And so, Aligned Mornings was born.

Every month since January I have hosted a small group of women for breakfast at various spots around Calgary. Sometimes we have 8 people, sometimes we have 3, and always just the right people show up. In fact, the smaller the group, inevitably the deeper we go. It's lightly facilitated by me, a topic is discussed, and inevitably we all meet someone new and leave with a wider circle of trusted colleagues.

I'm holding one more this coming week, Tuesday, June 23 at 8:30am. The first seven people get a seat at the table. Join us? We still have some spots available.

DM me for all the info or comment "Breakfast" below and I'll reach out.

It's the last one until the Fall!

Sometimes crisis isn’t the event itself. It’s the moment you realize the old story no longer makes sense.

The job changes.
The kids grow up.
The business wobbles.
The relationship shifts.
The success you worked so hard for suddenly doesn’t feel the way you thought it would.

And somewhere in the middle of it all, you find yourself asking: Who am I now? (Never mind: "What just happened?!?")

My latest reflection, "When the Story Stops Making Sense," explores that quiet space between the life you’ve been living and the next chapter that may be trying to emerge.

Because sometimes what feels like a crisis is actually a threshold. A threshold to something new, a doorway, a new beginning....

Read the full reflection at the link in the first comment below.