FIT by Fiona Coaching

How has it been ONE MONTH already?!

February 1st, 2026 I officially opened the FIT by Fiona Coaching Hub!

And since so many people have asked about coming in to see it, I will be hosting an informal Open House on Saturday March 14th from 1-2pm.

Feel free to stop by to say hi to Chris and I, and check out the gym!

Unit 106, 830 Main Street
Canmore AB

I would LOVE to see you!

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And here are some of the FAQ that I have been asked since opening:

Q. Do you have a membership where you can come in and workout anytime?
A. No. The Hub is for private sessions/bookings (1:1 or group) only

Q. Are you accepting new clients?
A. Not currently. All of my services are on waitlist (to get on the waitlist, please email [email protected])

Q. Are you going to add more FIT over 40 group sessions?
A. Not at the moment

Q. Do you workout at your gym?
A. No. I don’t like training alone, so I still workout at & go to a class once a week at

Q. How have the first few weeks been?
A. It’s the DREAM I didn’t know I had!

Sometimes it’s nice to blend in!
Being in the mountains makes my soul so happy ⛰💙.
And when you have the place to yourselves like Chris and I did a few weeks ago the moments are even more magical.
Too many times I have given this up to work, or go to the gym. Not anymore!
The last few months have given me so much perspective and made me crystal clear on my vision, both personally and professionally.

sports bra

Take me back to !⁠
It took me almost 30 years to be comfortable wearing a bathing suit! Yes, you read that right...almost 30 years... 👙😢⁠
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The first 10 years of my life I'm pretty sure I was OK.⁠
But from the age of 12 (or maybe even earlier) I started experiencing negative thoughts towards my body, and comparing myself to others.⁠
Sadly this continued through my teens, 20's and into my 30's.⁠
I never felt comfortable in a bikini by the pool or beach as I was worried what people would think. This fear stemmed back to my teens when I convinced myself that people would look at me and see all my flaws, and judge.⁠
I used to tell people (and myself) that I didn't like the water, but truthfully it was that I didn't like myself in the bathing suit by the water. (FYI for those of you that don't know, I am Australian so it was often hard to convince people of this!)⁠
By the time I was in my 30's, it had simply become a habit to "not like the water", and hence not be seen often in a bathing suit.⁠
When I was competing in a bodybuilding shows I told myself (and others) "it was different"...⁠
I didn't realize until my late 30's just how messed up this was when I was fine being on stage in a tiny bikini & heels for a comp, but I wasn't comfortable being seen in a bathing suit!⁠
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By my late 30's I had already put in several years of work towards healing my relationship with my body (and with food).⁠
But it wasn't until I was deep into this work that I had that light bulb moment when I realized that I really DID like water!!! My beliefs had become so habitual that they stopped me from seeing that the issue was really my fear of what others thought about my body in a bikini.⁠
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This journey of self love is exactly that...an ongoing journey...not a destination.
Self discovery, self realization and self are all part of the process.

Morning coffee by the fire is ☕️ 🔥 🏕
How do you like to spend your days off?

In my teens I was controlled by my unhealthy relationship with food & my body, and this had the power to determine how I viewed and cared for myself.⁠⠀
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In my 20's I was still controlled by my unhealthy relationship with food & my body, and also by my partying lifestyle choices. Once again these things had the power to determine how I viewed and cared for myself.⁠⠀
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In my 30's I was controlled by my anxiety & fear of not being successful as an entrepreneur. And although I had worked hard to heal my food & body challenges, this new fear had the power to affect other ways that I didn't take care of myself. And I viewed myself based on what I believed others thought was a measure of success.⁠⠀
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Now in my 40's I have finally given myself full permission to respect and care for myself in ways that nourish my mind, body & soul.⁠ And also to believe with all my heart that success is based on how much we enjoy life, and fulfill our dreams, and NOT on how much we work.⁠⠀
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For me this now includes taking 2+ days off every week (since mid June), something that my fear in my 30's allowed me to believe meant that I wasn't successful.⁠⠀
These pics were taken on my days ⁠off earlier this week 🏞 🐶 💖⁠⠀
I now cherish these days filled with family, friends, adventures, laughs, workouts (of course!), down time, errands (yup I actually enjoy these lol!), and ME time.⁠⠀
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I am now 100% clear on what is important to me.⁠⠀
I know what brings me happiness.⁠⠀
I know what does and doesn't serve me.⁠⠀
And I have finally found that elusive "balance" between work & play.⁠⠀
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to this exact day 3 years ago! The Muscle Insider Model Search where I won the 35+ Fitness category!
I still get asked all the time about competing again...🤔
And I often get asked how I deal mentally with being stage lean vs off-season bod...
I love the challenge of competing, and sure I like the end aesthetic result too! But to be honest I actually prefer it when I’m NOT a ! (Reasons why to come in future posts!)
But I will also be the first to tell you that it wasn’t always this way and I have worked hard on my relationship with food & body over the past 5 or so years to get to this point.
My history with food & body challenges go back to my early teens, so the work to get where I am today has been tough, but so worth it 💖

Working from home can have its challenges 🐶🤣