Tina Collins - Personal & Professional Development

They came in hot...

One of my greatest privileges is helping clients remember their true, authentic selves when they're under stress.

It's been a busy morning at Rethinkery HQ.

Just past noon, I've already had three client sessions, each with different goals, ranging from managing relationships and priorities to regulating emotions during tough times.

We all have triggers that activate our best and worst behaviours under stress, and I don’t suggest ignoring or dismissing them, but I do have opportunities to help clients recognize early signs and develop strategies to reconnect with their authentic selves, enabling them to demonstrate those behaviours to their teams.

The behaviours your team remembers most aren't the ones you planned; they're the ones that show up when you're under pressure.

🙋‍♀️ What does your team see or experience when you're under pressure—you at your best, or a version of you you'd rather they forget?

Ready to explore who you are, how you are, and ways to lead with your whole, authentic self?

Jump into my calendar for a complimentary fit check (link in the comments).

This is the only size of coffee mug we accept for early starts.

You know that feeling...

You're doing all right, or, at least, that's what you tell yourself.

The job is fine.

Life looks good from the outside. But there's a low-grade hum in your mind that something's wrong; you just can't put your finger on it.

You're not in a crisis. You're just... not clear.

Not knowing what you really want, what you would do if you gave yourself permission to want it, and whether the you showing up every day is the real you or just the convenient, performing you.

You're good enough to go on with and smart enough to realize “keep going” doesn’t mean living intentionally.

You might even be tired enough that the idea of someone actually helping you sort through it, without judgment, without an agenda, sounds less like a weakness you thought it was before.

Turns out that's coaching.

Hi, I'm Tina, an executive coach to individuals and teams.

If you're curious about how it can help you understand:
- Who you are
- What you stand for
- What drives you
- What the right environment is for you to thrive
- What stresses you and how to manage it
- What you want out of life
- and so much more...

Schedule a complimentary call. I won't sell you anything. Link in the comments!

I survived week 2 of MAL-EX with RRU.

Here's what I'm doubling down on (from the literature) and what I taught Piper, who's now ready for a w. a. l. k.:

1. Values aren't a declaration. They're a pattern. Which means the gap between who we say we are and how we actually show up is measurable. Uncomfortable? Yes. Useful? Absolutely.

2. Three frameworks. One insight. Values aren't what you say they are; they're what your behaviour reveals. Barrett, Hall, and Blackstock all agree on that, even if they speak different languages.

3. You can't think your way into better leadership. You have to live your way there.

And this is why I love coaching leaders and why coaching is so important. The real work is in closing the gap between who we say we are and how we show up, and no one can do it alone. NO ONE!

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Hi, I'm Tina and I help leaders close that gap.

ProSocial behaviours—the ones demonstrated so easily and generously by Artemis II crew—is the only way humans have survived and evolved.

In the last couple of decades, we’ve witnessed and been part of the tolerance, acceptance and reinforcement of anti-social behaviours in all aspects of life - work, home, sports, entertainment, politics, etc.

This is how we’ll end civilization.

But, and there’s always a but, we have moments like Artemis II to remind us that prosocial is better. We don’t need metrics and KPIs to identify it and feel it.

It’s in our DNA.

I’m feeling a smidge of hope.

Saw a post on Instagram suggesting we are so emotionally involved with the Artemis II mission because these astronauts, scientists and engineers are showing us intelligent people working together to do difficult things. We ache for that right now. They are reminding us it is possible. This resonates.

There are good ships, and there are wood ships.
The ships that sail the sea.
But the best ships are friendships.
And may they always be.

Happy St-Patrick's Day.

Got my ticket. Who’s coming with?

Early bird tickets are now on sale for the 2026 Business Summit – Maximize the Moment.

Join us for a morning of insight, connection, and practical ideas you can put into action right away. We’re proud to present this event in partnership with Valley Heartland Community Futures Development Corporation.

🎤 Keynote speaker: Toby Shannan, former COO of Shopify.

🎟 Early Bird Member Tickets – $99 until April 1

Save your seat:
https://www.eventbrite.ca/e/2026-business-summit-maximize-the-moment-tickets-1985288210480

Let’s come together to learn, connect, and maximize the moment.

We're living through a masterclass in what not to do.

Over the weekend, my husband and I watched Louis Theroux's documentary on the Manosphere, in which men project confidence so loudly they mistake it for competence, while their followers pay the price. The bonus irony: the 'alpha' influencers preaching independence are financially dependent on the very audience they're selling it to.

We also watched—very briefly—Trump declare 100% victory over Iran's military, then ask allies to secure the Strait of Hormuz. When no one showed up, he reminded NATO partners that the U.S. would "remember." Coercing the coalition you need isn't leadership; it's just leverage with a podium.

Three things leaders can do instead:

1. Build a feedback loop that isn't a fan club. If everyone's nodding, you don't have alignment; you have an audience.

2. Name the plan before you declare the win. Vision without ex*****on is just a speech.

3. Slow down long enough to see what you're breaking. Speed is a tool, not a virtue.

The pitfalls:

• Ego mistaken for vision

• Coercion mistaken for influence

• Loudness mistaken for authority

• Speed mistaken for direction

Leadership isn't hard to spot. Neither is the absence of it.

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Hi, I'm Tina, a leadership coach who spends a lot of time helping leaders avoid becoming the cautionary tale in someone else's social media post.

Proud as hell!

Ended February on a high note with a branding session, thanks to the wonderful Sonia V Photography. Sonia and Rachel captured my vision perfectly, blending the interior design and architectural side of the business.

So thankful for amazingly talented and kind women in my circle!