Your ideal client doesn’t want a how-to, tutorial or long-winded description of what you do.
She wants to be able to clearly imagine what her life will look like & the version of herself she’ll become when she works with you.
To stop her in her tracks, you need to paint a detailed picture of her transformation in your content and make her feel something.
For example…
If you’re a clear skin coach:
“Imagine feeling confident sleeping over at your boyfriends house & washing your face before bed, without feeling self conscious trying to hide breakouts.”
Or if you teach people how to create online courses:
“Imagine waking up to 7 Stan Store notifications and $500 in sales before you’ve even had a chance to make coffee.”
Your content’s job is to create an emotional transformation & build desire.
BUT
This isn’t the only reason she’s swiping away from your page.
If you’re posting for the 🦗, find out what the other 4 other conversion killers are in the free guide in my bio 🖤
BranStrategy
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Brand & Messaging Strategist
09/16/2025
Hi! Welcome to a new page.. a new version of me.
If we’ve met before, maybe we crossed paths during my health blogging days as a holistic nutritionist
Or through the marketing career I accidentally stumbled into… purely for my love of writing.
But since then (and perhaps like you) I’ve evolved
And realized it was finally time to do something about the fact that some of my closest friends… still have no idea what I do.
Up until now, I’ve been a ghost working behind the scenes to help entrepreneurs & wellness brands drive growth + online sales.
It's all led me here, to what really gets me out of bed in the morning:
Helping people like you who want to create content but feel overwhelmed and have no idea where to start (so you don't even take a baby step)
And/or who do life-changing work & have an incredible gift, but can't seem to attract the clients out there who are looking for you & are ready to pay you.
Creating a personal brand and content people want to read is literally a ticket to freedom -- and will open up so many doors and opportunities you can't even imagine right now.
Through your messaging, positioning, content strategy, sales psychology AND the mindset it takes to keep going when it feels like nothing is working & you want to burn it all down...
(I’ve been there a time or 5)
My goal is to make this page feel like an exhale when you’re under pressure
And a permission slip to throw away traditional marketing rules that say you need to squish yourself into a box …
And instead: Create your success by becoming your own category.
Your connection to WHY.
It’s been unplugged.
Or maybe just shoved aside because you’re too stressed about what to post 🤭
If you’re staring at your screen with 0 inspiration, save this post for when you feel disconnected from your purpose.
▪️Think of the last time a client DM’d you and described how you changed her life. The fulfilment you felt? That’s your North Star ✨
▪️Go back to your origin story.
Maybe you were dealing with something that flipped your world upside down like chronic fatigue, acne that stole your confidence, or another struggle you couldn’t solve.
Now that you’re on the other side, you may have forgotten how painful being stuck there was.
But where you were then, is exactly where your ideal client is right now. She’s searching for someone who sees her struggle and has the solution. You’ve got the empathy- create from this place 💫
▪️Reconnect with what lights you up.
Sometimes it takes just one conversation or client call to remind you how much you know & how many people you can help.
Yeah… there are content strategies to follow.
But if you don’t love what you’re talking about, creating content will always feel exhausting and time consuming.
Creating content becomes effortless when it flows from actual excitement and purpose
And your audience can 1000% feel the difference.
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