Neobeaty

“Si pierdo el equilibrio en una pose, me estiro y Dios condesciende para apoyarme. Siempre funciona, y no solo en yoga ". - T. Guillemets

“La meditación da sabiduría, la falta de atención se deja en la ignorancia. Es importante comprender qué lo lleva hacia adelante, y qué se ralentiza, y elegir el camino que conduce a la sabiduría ". - Buda

The British e-commerce giant has sealed a £275 million (about 322 million euros) deal to buy UK-based pure-play online prestige beauty retailer Cult Beauty. The Hut Group (THG), whose portfolio already includes Lookfantastic, Dermstore, Skinstore, Mankind and Glossybox, forecasts the acquisition to boost its sales for the next full year by £140 million, with an earnings lift of around £10 million.
Cult Beauty was co-founded in London in 2007 by Jessica DeLuca and Alexia Inge as an online specialist retailer of emerging, prestige beauty brands across skincare, haircare and cosmetics.

Independent prestige beauty brands
Today, Cult Beauty stocks about 300 prestige beauty brands - including Charlotte Tilbury, Drunk Elephant and Huda Beauty - many of them (over 70%) being independent. According to The Hut Group, around two-thirds of these brands are not currently listed on the group’s other beauty sites. The UK e-commerce giant sees this as an important opportunity to complete its offering.