JingYing Technology

Google play ranking and exposure mechanism

Google play store is Google's global digital content online store. Google strives to build it into a first-class content discovery and distribution platform to build a bridge between users and high-quality digital products. In 2018, the number of monthly active users of Google play store exceeded 2 billion, and the number of application installations in Google play store exceeded 115 billion in the past 12 months. Google provides a special platform for users to find, enjoy and share their favorite applications, games, movies, music and books on their favorite devices, including Android phones, chromebook, Android TV, wear OS by Google, etc.

Behind the Google play store, Google provides a complete set of developer tools and services, which are designed to help developers who develop and distribute content and experience through the Google play store to optimize products to meet user needs, and make their products reach global audiences.

Important statistics about Google play:
The number of active users of Android devices has reached 2.5 billion, and the monthly number of active users of Google play store has exceeded 2 billion.

Over the past 12 months, the Google play store has installed more than 115 billion apps. Android App bundle and dynamic delivery help developers reduce the application size by up to 65%, thereby increasing downloads and reducing uninstallation.

The new Google play store management center tool helps developers reduce the crash rate by up to 70%.

Due to the improved content discovery experience, the number of visits to the Google play store has increased by 30% in the past year.

Google play scans and analyzes billions of installations to help maintain the security of the ecosystem. Shut out 99% of existing abuse or applications containing malicious content to avoid any user installation.

Ranking and exposure mechanism of Google play

Google hopes to make it easier for users to find developers' applications and games and get an excellent experience from the installed applications and games. Therefore, Google attaches importance to the quality of experience related to Google play store recommendation and search ranking. Factors affecting recommendation and ranking include the stability and credibility of the application (for example, whether the application description displayed in the Google play store is consistent with the in app experience) and the ease of use of the application, including consistent navigation design, practical labels and intuitive layout.

In addition to the relevance (to search queries or users), the Google play store also personalizes application recommendations and non matching application search results according to the user's interaction after installing the application. In the Google play store, Google believes that the interaction between users and applications is an important sign of the value of applications to users.
Google wants users to have a unique personalized experience every time they visit the Google play store. The search function of the Google play store is an important tool to help users find the applications and games they need.

At Google's 2019 I / O developer summit, Google announced the change in the scoring method of developer play store. Now, Google calculates the score of developers in the Google play store based on the current quality of the application, not the cumulative score since the application was launched. Google believes that this new calculation and scoring method can enable application users to more accurately understand the application and better grasp the current situation of the application. This will also help developers improve the quality of their applications.

From pre registration to release, to subsequent operation and maintenance and promotion, in the whole life cycle of an application or game, Google play store will help users find their needs and help developers expand their business by recommending relevant content selected for them to users. In fact, more than 46% of the total installations realized in Google play store in 2018 were driven by the content selection process created by Google in Google play store.

Google play store is committed to providing developers and users around the world with a safe and attractive experience to meet their needs of uploading, downloading and enjoying high-quality applications, games, books and movies online every day. Since Google launched its first Android device, it has always been Google's constant goal to build a global platform suitable for everyone and provide practical tools for developers.

With the development of content and devices, Google play store will continue to evolve. Google expects to bring users and developers the best digital content discovery and store experience. Google play store is an entertainment and business development platform for everyone.

The latest data from Sensor Tower Store Intelligence shows that Q
Japan's mobile game market totaled $4.58 billion, up 7. 7% from a year earlier
3%. There are still 29 Chinese mobile games in the best-selling list in Japan
OP100, which raised more than $850 million, took 25% of the market
Share. Detailed data are as follows
The size of the Mobile games market in Japan
After experiencing high growth in the past year, this year's Q2 Mobile games in Japan
Overall market revenue fell back to $4.58 billion, but was still the same as last year
Period increased by 7.3%. Among them, golden Week is the calendar year mobile game consumption season
This year is no exception. The Japanese mobile game market closed on May 1
With $138 million in revenue, it was the second highest daily ranking this year,
Second only to New Year's Day on January 1st. On the platform side,iOS accounted for 57 percent of revenue
8%. Google Play accounted for 42.2% of revenue

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