05/01/2026
Out of 200 rose species, only one blooms like this. 🌹
Handpicked in Bulgaria’s Rose Valley, our damask rose was chosen for its ability to help skin hold onto moisture, and then some.
Sensorial skincare with proven results
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05/01/2026
Out of 200 rose species, only one blooms like this. 🌹
Handpicked in Bulgaria’s Rose Valley, our damask rose was chosen for its ability to help skin hold onto moisture, and then some.
Midnight-ready lips.
The Sugar lineup:
〰️ Lip Polish for smooth, exfoliated lips
〰️ Lip Treatment for hydration & subtle tint
〰️ Lip Oil for a glossy finish
And now…we relax. Milky, velvety, comforting—a moment of care to ease into the evening.
The ritual:
〰️ Black Tea Serum for visibly firmer skin
〰️ Black Tea Face Cream for a boost of radiance
It all starts with ingredients. Swipe to see how turns them into the final frame →
Get the final formulas in the Radiance Ready set, available now .
15/12/2025
Skincare: the gift that feels good now & even better later.
Step inside the world of Soy Face Cleanser with .who.
En route to the big event with .who.
Stay tuned for more from our Soy Face Cleanser experience.
02/06/2024
Introducing our newest limited-edition Kombucha Essence collection, designed in collaboration with neon artist .shen ⚡️ The unique design is designed to bring out the unique light within us all through energetic lines and vibrant colors.
31/05/2024
Incoming: summer skin. ☀️
📸:
27/05/2024
“The rose truly represents beauty. It’s beautiful to look at, beautiful to smell, and has all these beautiful benefits. We call it ‘nature’s wonder.’ The flower yields a precious oil that is known to hydrate, soothe, and tone the skin, and the scent adds a unique mood-enhancing quality to the experience of using it.” 🌹
―Lev Glazman and Alina Roytberg, fresh founders
📸:
12/05/2024
Last month, we celebrated 20 years of Crème Ancienne with an immersive popup at MixC Shenzhen. Resembling classic Roman architecture, visitors were guided to explore the profound source of inspiration for this beloved collection. 🤍
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