air up

On est encore sous le choc d’hier soir.
France vs Angleterre.
Eleven All Stars.
Stade plein à craquer, ambiance électrique, scènes complètement folles. 🇫🇷⚽🏴

Bravo à la France pour sa victoire. 👏

Et puis… air up®️ était partout.
Coïncidence ? On ne pense pas. 😏💧
Hydratés = imbattables. 🇫🇷

We’re still in awe about last night.
France vs England. Eleven All Stars. Full stadium, unreal energy, unforgettable scenes. 🇫🇷⚽🏴

And congratulations to France for taking the win. 👏

Also… air up® was everywhere.
Is this proof that staying hydrated makes you a winner? 👀💧

📸 .prod &

POV: your bottle started serving looks too.
O-riginal shape. O-riginal taste.
Yes, it’s a water bottle that goes with all your outfits.
But it also flavours water through scent.
No sugar. No additives.
Just pure water and flavour through scent.

“What the pod?” is usually the exact moment people discover water can taste flavoured… without anything added to it. 👀

Our Pods sit on top of the bottle and flavour water through scent with Scentaste™ technology.

No sugar. No additives. Just scent + water + your brain connecting the dots.

Science? Magic?
Swipe the carousel and see how it all works. 💧✨

Did you already know how air up® Pods work? 👀

EVERYONE PLAYS.
Every voice. Every ritual. Every colour.
No sidelines. No sugar. No additives.

In collaboration with , we created the FAN BOTTLE and flavour pods inspired by different countries: their colours, their passion, and their flavours. Each one filled with so much passion, you can almost hear the cheers.
Different colours. Different energies. One shared feeling.

Out now. Pick your colours and flavours. Wear them proudly.
Which flag are you waving this summer? 🇫🇷🇬🇧🇮🇹🇩🇪🇹🇷

🧑🏻‍💻animations:

I can’t, I’m busy tonight.
Busy protecting my peace. 🤭

This is your reminder that it’s okay to cancel plans sometimes.
No FOMO guilt.
Staying in is also self care.

Sometimes self care is a couch, a comfort show, good snacks, a gaming session that lasts too long, and enough water 💧

And when we say drink water, we mean actual water.
No sugar. No additives.

If you want flavour while staying hydrated, we got you.
Our pods flavour water through scent alone and honestly, that’s real self care.

CONCOURS ⚽️
air up t’emmène au Eleven All Stars de !
On fait gagner 5x 2 billets Admission Générale pour la 2ème édition du Eleven All Stars, le 24/05/26 au Parc des Princes et 2 maillots officiels de l’équipe de France d’Amine ! 🇫🇷

RÈGLES DU CONCOURS
Pour participer :
1. Abonne-toi à , et
2. Like cette publication
3. Commente avec un 🏆
4. Tague 1 ami en commentaire
4. Booste tes chances en partageant cette publication en story Insta

Les 7 gagnants seront annoncés par message privé le 19 mai 2026 par . Pense à vérifier tes DMs ✨

Ce concours n’est en aucun cas sponsorisé, approuvé, administré ou associé à Instagram.

*La participation est soumise aux conditions de participation et au règlement indiqués dans les commentaires sous cette publication.

GIVEAWAY ⚽️
air up is taking you to the field of the Eleven All Stars by !

We’re giving away 5 General Admission tickets (includes a +1 ) for the 2nd edition of the ultimate creator football showdown +2 Official Eleven All Stars French team jerseys! The Eleven All Stars is happening on 24/05/26, at the Parc des Princes, in Paris. 🇫🇷

GIVEAWAY RULES
To enter and get a chance to be selected:
1. Follow , , and
2. Like this post
3. Comment with a 🏆
4. Tag 1 friend in the comments
5. Boost your chances by sharing this post on your IG Story

The 7 winners will be announced via private message on 19/05/26, by , so don’t forget to check your DMs ✨

This giveaway is in no way sponsored, endorsed, or administered by, or associated with, Instagram.

* Participation is subject to the entry requirements and terms and conditions posted in the comments under this post.

O-MG! We’re so obsessed with Plum Lime O 😱
Hands-free hydration never looked this 🔥
Still just water.
Still no sugar or additives.
Just flavour through scent alone.
Now in an O-riginal shape for O-riginal Taste.
Limited edition means limited quantities.
So if Plum Lime O feels like your colour, consider this your sign.

Well… now that the secret is O-ut and air up® O is officially here, we can finally show you what went down in Amsterdam. 🤭✨

We invited our Amsterdam comunity into a vintage store, asked them to personalize their air up® O, then build full looks around it. Somewhere between a 90s teen movie makeover montage and a styling session with friends, things got very fun very fast.

Real hydration doesn’t happen with a bottle you want to hide in your bag, so we made one you actually want to sh-O-w off.

Still just water.
Still flavor through scent.
Still no sugar.
Just a little more O-riginal in shape.