Sam’s Bikes

While walking around the Downhill World Cup in Loudenvielle last weekend, I finally got to see the S.170E in person… and wow. 😍

The attention to detail, the engineering, the finish — this thing is an absolute work of art. Photos look great, but in the flesh it’s on another level.

What do you reckon, riders? Is the Atherton S.170E one of the best-looking eMTBs on the market right now? 🤔⚡️🚵‍♂️

Loudenvielle EMTBLife BikePorn WorldCupDH SamsBikes

What a fantastic weekend at Ludenville! 🤘

I also got the chance to check out Loïc Bruni’s race bike — the brand new Demo 11 with a stunning custom paint job.

Absolutely beautiful from every angle. Hope you enjoy some of the close-up details of this incredible machine. 🔥

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Option 2 (more enthusiast-focused):
One of the highlights from Ludenville was getting up close with Loïc Bruni’s race bike.

The new Specialized Demo 11 looks even better in person, and the custom paintwork is next level. 🎨🔥

A seriously beautiful race machine. Hope you enjoy the details as much as I did.

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Option 3 (short & punchy):
What a weekend at Ludenville! 🔥

Got a closer look at Loïc Bruni’s new Specialized Demo 11 race bike, complete with a custom paint job.

An absolute work of art. Hope you enjoy the details. 👌🚲

Loudenvielle absolutely turned it around for Round 2 of the Downhill World Cup 🇫🇷🔥

Unfortunately, we’re here without bikes this time, but what an incredible place. Epic trails, stunning scenery, and an atmosphere that makes you want to ride every corner.

Definitely coming back. 🤘🚵‍♂️

Golden hour shooting some beautiful photos and videos of the Mahle M40 SB Projects dream build ✨🔥

Built around the SB Projects concept and powered by the ⚡
Custom paint by 🎨

This thing is pure art. Check out the full build 👇

Specs:
• Mahle M40 motor
• 800Wh battery
• 38 (160mm)
• Fox X2
• Fox Neo dropper
• XTR 4-piston brakes
• Shimano XTR wireless derailleur
• carbon wheels
• Magic Mary tires
• Shark rotors + GAFA pads
• cranks
• pedals
• stem
• bar + Death Grips
• saddle

Dream build or what? 👀

Beautiful day out in the mountains shooting the action for the upcoming M40 review. Riding, filming, and sending jumps never gets old. At 46 years old, I still absolutely love it.

And that slow-motion sound from the Industry Nine Hydra2 hub engagement… absolutely addictive. 🔥🚵‍♂️

🎥 Cameraman: .r.carrascal

The brand new from  is here for 2026 👀🔥

And honestly… this tyre is absolutely wild.

Massive tread, insane grip, radial casing technology, and a design built specifically for aggressive e-bike riding — the new Shredda looks like it’s ready to destroy the roughest tracks out there ⚡️

I’ve been testing the new range and in the latest video on Sam’s Bikes YouTube channel I go through:
• What’s completely new with the 2026 Shredda
• How the radial casing actually feels on trail
• Which compounds and casings I’d choose
• My personal recommendations for the perfect e-bike tyre setup 👌

If you’re into eMTB and want more grip, control and confidence on the bike… you definitely want to check this one out 🤘

Go watch the latest video now 🎥⚡️

The has got even better 👀🔥

Check it out, riders.

And if you want the full breakdown on how to choose the perfect e-bike tyre for you in 2026, head over to my latest long-form video on YouTube right now 🚲⚡