Likel

Verkkosivusto

Likel Close to you.

We specialise in representing Finnish team sport athletes on the international stage, and individual athletes with unique and inspiring stories from various sports.

How did Likel Growth come to life, and what sparked the idea of a new approach to athlete management in Finland? 💭It all...
22/10/2026

How did Likel Growth come to life, and what sparked the idea of a new approach to athlete management in Finland? 💭

It all started with a desire to offer athletes more. More expertise, more support, and more people they can rely on throughout their careers. 💫

In our latest blog, Likel’s founder and CEO, Anu Helin, shares how years of experience in sports, meaningful connections, and a shared vision led to the creation of Likel Growth.

Along the way, something has taken shape that no one could have built alone.

Read Anu’s story and get a behind-the-scenes look at Likel. 🤩

The full blog is available on our website!🤝

Great partnerships are built on more than just numbers! 🤝📊
We’re teaming up with Sponsor Insight to bring research and d...
15/10/2026

Great partnerships are built on more than just numbers! 🤝📊

We’re teaming up with Sponsor Insight to bring research and data into the game, helping our athletes and brands find the right match and build partnerships that truly make sense.

Read the full story on our website! 

🔗 Link in bio.

02/10/2026

We’re wishing Likel team’s the best of luck on the dance floor! 💃✨

Linda is the all-time leading goal scorer for Finland’s women’s national football team, Helmarit. After a long professional career in Sweden, she retired from football in 2025 and is now studying medicine. She also speaks up for human rights and equality in sport.

Linda has never been afraid to challenge herself and try something new. We’ll keep cheering her on throughout Tanssii Tähtien kanssa! 💙

29/09/2026

We want to wish a happy birthday to Likel team’s ! 🎉🏈

A cool-headed Finnish punter for the South Alabama Jaguars, Aleksi balances football with his studies in sports management. Faith, family and staying true to himself are important to him. Away from the field, he enjoys cooking, working out and spending time with the people closest to him.

Have a great birthday, Aleksi! 💙

Leave your birthday wishes in the comments⤵️

Likel Growth and SBX Finland are teaming up! 🤝By combining Likel’s expertise in athletes and commercial partnerships wit...
29/09/2026

Likel Growth and SBX Finland are teaming up! 🤝

By combining Likel’s expertise in athletes and commercial partnerships with SBX Finland’s know-how in branded products and solutions, we’re looking to create new opportunities together.

We’ll start with Likel’s own branded products, with plenty of potential to expand into athlete merchandise, fan products and e-commerce solutions in the future.✨

Read more, link in bio!📲

Likel team members at Suomen Urheilumanagerit ry Manager Day. 🤝The event brought together a large group of sports manage...
16/09/2026

Likel team members at Suomen Urheilumanagerit ry Manager Day. 🤝

The event brought together a large group of sports managers and industry professionals. The programme covered topics including how athletes build their brands on social media, changes to Finland’s gambling industry, Valio’s athlete partnerships and sports media. ✨

Good conversations, fresh perspectives and a chance to catch up with colleagues. An important day for the development of sports management in Finland, too. 🫶🏻

Likel goes further.🤩42 athletes. 12 professionals. And more expertise both on and off the field. 🙌🏻Likel is getting stro...
09/09/2026

Likel goes further.🤩

42 athletes. 12 professionals. And more expertise both on and off the field. 🙌🏻

Likel is getting stronger with new athletes and new professionals with one clear goal: to create better opportunities for athletes to succeed and grow, in their own way. 🏃🏼💨

And behind the growth, our Advisor Board plays an important role in supporting and shaping what comes next. ⚡️

Read the full story on our website, link in bio! 📲

Close to you.

Welcome to the team aada ottilia kanto ⭐️Aada Kanto is a 21-year-old alpine skier from Pori, a Junior World Championship...
04/09/2026

Welcome to the team aada ottilia kanto ⭐️

Aada Kanto is a 21-year-old alpine skier from Pori, a Junior World Championship medalist and World Cup competitor with her sights firmly set on the world’s elite. Known for her positive energy, Aada was also named Pori’s Most Positive Person of the Year in 2026.

For the 2026/27 season, she will combine elite-level sport with her studies at the University of Denver in Colorado. Her goal is to make her international breakthrough and take step after step towards her ultimate dream: an Olympic medal in 2030.

Want to be part of the journey? Get in touch.

Manager: Anu Helin

Let us introduce you to our new Head of Communication! 📑📲Ellinora is responsible for communications and their developmen...
02/09/2026

Let us introduce you to our new Head of Communication! 📑📲

Ellinora is responsible for communications and their development at Likel. Her work covers both developing Likel’s own communications and supporting athletes and their managers with visibility, personal branding and media relations.

Ellinora believes that every athlete has a story worth telling. What matters most is that it is told in the athlete’s own voice and in a way that feels true to who they are. There is no single formula that works for everyone, and there shouldn’t be.

Her background as a journalist, combined with years of experience in sports communications and marketing, has taught Ellinora how to find compelling stories, bring them to the right audiences and build strong relationships with the media.

Ellinora is driven by people, great stories and new ideas. More often than not, the best stories come from being curious enough to ask one more question.

28/08/2026

Welcome to the team ⭐

Mitra Honka is a Finnish HYROX athlete driven by a passion for continuous improvement, purposeful training, and pushing her limits. As a competitive athlete and certified HYROX coach, she combines her experience in the sport with a strong desire to help others reach their goals. Her ambition is to become one of Finland’s leading HYROX athletes and compete at the highest level internationally.

Mitra is known for her determination, energy, and ambition. Outside of sport, she enjoys taking on new challenges, staying active, and spending time with friends.

If you're interested in collaborating, please contact the manager:

Osoite

Helsinki

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