Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city.
Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous service.
20/03/2024
Say hello to Cross.
It’s the urban e-bike that will take you beyond city limits. Smart, secure, and versatile, it can boss your daily commute, a trip to the forest, and everything in between.
This latest addition to the Cowboy stable features inverted fork suspension, thick custom tires, and an integrated rear rack. The only question is, where will it take you?
Discover more via the link in bio.
01/12/2023
A new chapter in our home city. Check out our new Brand Store in central Brussels, just a few metres away from the iconic Palais de Justice.
Situated within an ex-art gallery, the space is at 67, Rue de la Régence. Customers can experience test rides and explore our best-selling Classic and latest award-winning Cruiser and Cruiser ST models over a cup of coffee.
23/11/2023
You’ve gotta act quick when something special comes around. For one-of-a-kind limited edition gear and more, keep on the lookout for our latest Cowboy collab or a perfect addition to your ride.
12/10/2023
Cowboy was the ultimate accessory during Paris Fashion Week.
We enjoyed seeing some of our most admired riders who are photographers, stylists, and creatives using their bikes to travel between shows and events.
Not only is it more efficient than being stuck in traffic, but riding the Cowboy also costs less per ride than taking the metro, and its design is guaranteed to catch everyone's attention.
Photo credits: and
19/09/2023
Announcement: We're at the London Design Festival this week with .design and .mattersdesign as part of their exhibition in the iconic Oxo Tower building.
Following the year's theme, Nothing Happens if Nothing Happens, Isola is gathering design professionals committed to the mission of using design to promote circularity, innovation, and craftsmanship.
On display will be Cruiser, the BCORP-certified, connected electric bike that thinks for itself.
On Thursday 21st September, 5 pm - 8 pm we will be co-hosting an event where there is a chance to meet our Design Director, Richard Bone, and some of the Cowboy team in person.
The projects selected for Isola’s participation in London Design Festival will follow the key elements of a circular design approach: using regenerative resources, reducing carbon emissions, and repurposing waste materials. A curatorial choice perfectly aligned with Material Matters’ vision, a cross-media platform aimed at designers, architects, manufacturers and makers investigating the importance of material intelligence and how the materials we use will shape our lives over the coming decades.
RSVP via the link in bio.
17/07/2023
Introducing Core - a bike configuration available on Classic, Cruiser, and Cruiser ST.
Benefit from streamlined hardware and software features delivered at great value without compromising on the distinctive features and design that defines Cowboy.
Core is equipped with our signature removable battery, Find My Bike, GPS, Google Navigation, and an anti-rust chain drive ensuring a smooth ride cadence in perfect harmony with the IntuitivePower ride feeling.
Explore more on our website via the link in bio.
04/07/2023
Meet the Cruiser for an elevated take on the classic Cowboy. With a raised cockpit and curved handlebars, the Cruiser gives you a more upright Dutch riding position on a sleek step-over frame.
A Cowboy bike is designed to be beautiful inside and out. Every custom detail is crafted to the highest standard.
Settle into the wider saddle and you'll ride on and on.
To find out more, check out the link in bio.
30/06/2023
A first look behind the scenes at our latest project - launching on Monday.
Bringing this new campaign to life with our existing rider community was such a connective and unique experience. It was a joy to have them start this exciting journey with us.
Stay tuned for the big reveal in just two days.
29/06/2023
Each new Cowboy innovation starts with your riders and what they need on the road. We’re about to show you what a simple evolution of frame and technology will bring to anyone wanting a more comfortable feeling on the road.
In three days’ time, we’ll be back with a big reveal.
21/06/2023
Along with our Cowboy brand stores based in Berlin, Brussels, and Paris at Le Bon Marché, we have over 80 independent bike retailers across who offer test rides, maintenance, and purchase of Cowboy bikes.
You can locate a store near you via our website.
16/06/2023
Brussels-based stylist takes urban exploration to new heights with her Cowboy 4 ST. Effortlessly navigating the city using Google Maps, embracing hands-free wireless phone charging with the integrated adapter, and experiencing intuitive riding with AdaptivePower, she effortlessly breezes from point A to B, making every journey a seamless adventure.
Photo credit:
13/06/2023
Step through to the Lavender colorway this summer. The upright, open position of the ST frame is designed with every cyclist in mind. You’ll have easy access to the integrated cockpit to dock your phone at the head of the frame.