Baddie Li

Never underestimate a woman who understands leverage.

If you’ve ever walked into a store, looked around, and thought, “Is this really the best the world has to offer women?” — then you’re going to love this episode of the Bad Bitch Empire Podcast.

I sat down with Heidi Zak, co-founder and CEO of ThirdLove — the brand that disrupted a male-dominated, Victoria’s Secret–era industry by doing something radical: actually listening to women.

Heidi built a billion-dollar, women-first company around fit, inclusivity, and data-driven intuition ong before those words were trendy.

In this conversation, we talk about:
• What it really takes to build a category-defining brand
• Pitching a lingerie company in rooms full of men who didn’t get it
• Publicly challenging an industry giant — and standing your ground
• Leading with calm, conviction, and intuitive power (without performing toughness)

This episode is for founders, operators, and leaders who know that the future isn’t louder — it’s smarter, more feminine, and more honest.

🎧 Listen to the full episode on the Bad Bitch Empire Podcast

Women deserve better. And the brands we build prove it.🔥

Building a Billion-Dollar Lingerie Empire with Heidi Zak, CEO of ThirdLove If you’ve ever walked into a store, looked around, and thought, “Is this really the best the world has to offer women?” then you’re going to love today’s bad bitch. On the Bad Bitch Empire Podcast, I sat down with Heidi Zak, co‑founder and CEO of ThirdLove, a lingerie company that disrup...

Big things on the horizon🌅 Keep going. Keep believing in the vision, keep putting in the reps. What you see in public is a momentary reflection of all the work that happens in private. So ignore the noise and keep showing up for yourself, for your craft, for your art, the universe rewards those who show up no matter the circumstances 💛✨