As the tide turns, we move with it.
Over the past few weeks, some of you may have noticed a new name quietly appearing on your orders. Today, we're proud to introduce it.
NORTHI.
The North has always been more than a place to us. It's where it all began. It's home. It's the pull of the outdoors, the coastline that clears our minds, the mountains that call us to wander, and the steady sense of direction that guides everything we do.
That's why North remains at the heart of our name.
NORTHI feels like a natural step forward. Aligned with where we're heading, while still rooted in everything that's shaped us. A name that carries our beginnings, as we continue to move ahead.
While the name is changing, everything that truly matters is staying the same.
Our compass remains. Our values and love of the outdoors remains. Every product will continue to be thoughtfully designed with the same purpose and the same feeling behind it.
Over the coming weeks, you'll begin to see NORTHI across our website, packaging, social channels and all of our new collections as they arrive. The transition will happen gradually, and some of you have already received pieces featuring the new name. Wherever you find us, online, in-store or out on your own adventures, we hope NORTHI comes to feel as familiar as True North Life always has.
Thank you for being part of this journey. Whether you've been with us from the beginning or have only recently found us, we're so grateful you're here.
We hope you'll love the name as much as we do.
Here's to the next season 🧡
NORTHI
Northi
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Accessories for all ages for outdoor life. Designed and based in Northern Ireland.
17/07/2026
Meet our newbies 🧡
Fresh colours have arrived, and your favourites are back.
The Slemish Collection welcomes Shell Pink and Sage, two soft, nature-inspired shades.
The Divis Collection is now available in Salt Washed Navy, a relaxed, vintage-inspired navy with a perfectly worn-in feel.
We've also restocked some of your favourite colourways, so whether you're replacing an old favourite or discovering us for the first time, there's a cap waiting for your next adventure.
Get out there. Seek + Find.
14/07/2026
The sunshine's back, the days are stretching out, and it's the perfect excuse to spend a little more time outdoors.
Some of you have already spotted them... our favourite distressed denim caps are back.
Made for coastal walks, mountain trails, lazy beach days and everything in between. Throw one on, head outside, and see where the day takes you.
More colours on the way soon...
Get out there. Seek + Find.
09/07/2026
S U M M E R
Long evenings.
Days that stretch a little further. ☀️
The freedom to leave the house behind.
The reminder that the best moments are often the simplest.
Go. Wander. Seek + find.
Chase sunsets, quiet paths, salty air and golden light.🧡
08/07/2026
C O F F E E S H A D E S
Good coffee starts conversations... so do our sunglasses.
Crafted using recycled coffee grounds instead of virgin materials, every pair gives waste a second life while creating a beautifully unique, naturally speckled finish.
Finished with walnut wood arms and UV400 polarised lenses, they're designed to look good, feel comfortable, and protect your eyes on every sunny adventure.
Sustainable style has never looked so good. Because when you choose better materials, everybody wins. 🧡
05/07/2026
S L E M I S H 🏔️
Inspired by Slemish Mountain, where history, landscape and quiet moments meet.
Crafted from 100% certified organic cotton with a relaxed heritage fit, our Slemish Cap is made for everyday adventureS.
Wear the journey. Seek + find 🧡
W A N D E R
Less routine. Room to wander.
Kids running free, fresh air, and time to take the path not often used.
The best adventures aren't planned, they're found.
Get out there. Seek + Find. 🧡
29/06/2026
S A L E 🧡
Celebrate with 20% OFF when you spend £30+ using code SEEK20
Nature-ready essentials for every adventure, polarised sunglasses, caps, hiking socks & more.
Ends TONIGHT at midnight.
truenorthlife.co.uk
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