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The Well HQ UK's leading female athlete experts, transforming the experience in sport for girls and women
Founded by Dr Emma Ross, Baz Moffat and Dr Bella Smith

Five years. Same stats. Very different reaction.I can reel these off in my sleep, so I sometimes forget not everyone kno...
15/10/2026

Five years. Same stats. Very different reaction.

I can reel these off in my sleep, so I sometimes forget not everyone knows them. People don’t know what they don’t know, and these numbers are often the moment something clicks.

What’s changed is what happens next. People don’t just look shocked any more. They want to do something.
So here’s where to start: send this to someone who works in sport. Bring it up at training, at work, at home. Knowledge spreads one conversation at a time.

Want more like this direct to your inbox? Sign up to our newsletter with the link in our bio!

~ baz moffat

Nobody should have to choose between growing up and staying in sport. 💛 Puberty brings a lot of change at once: growth s...
10/10/2026

Nobody should have to choose between growing up and staying in sport. 💛

Puberty brings a lot of change at once: growth spurts that affect coordination, first periods, developing breasts and shifting confidence. These experiences are common, but common doesn’t mean they should be ignored or left for girls to work out alone.

The good news? Coaches and teachers don’t need to be experts in adolescent health to make a real difference. Noticing, normalising and making it easy to ask for what she needs is often enough to keep a girl playing the sport she loves. It’s all about starting conversations!

We’d never expect an athlete to manage a knee injury on her own. But periods, contraception and fertility are often left...
06/10/2026

We’d never expect an athlete to manage a knee injury on her own. But periods, contraception and fertility are often left for athletes to figure out themselves. When support teams include access to reproductive health advice, athletes can make informed choices about their bodies, their careers and their futures.

Female athlete health is performance health

Source: von Rosen et al., 2022 (1,086 Swedish and Norwegian athletes)

It’s great to hear things like this in the gym! A Barre instructor reminding us that how we move today protects us tomor...
02/10/2026

It’s great to hear things like this in the gym! A Barre instructor reminding us that how we move today protects us tomorrow, whether that’s lifting weights or lifting the sofa.

The foundations for lifelong strength start in childhood, and the benefits of building of moving well and building strength last well into menopause and beyond.

Struggling with THAT advert? You’re not being dramatic, the research backs up why it landed the way it did.Women’s sport...
15/09/2026

Struggling with THAT advert? You’re not being dramatic, the research backs up why it landed the way it did.

Women’s sport has never been “just sport.” From the FA’s 50-year ban on women’s football to the 32-year Olympic ban on women running over 200m, decisions about women’s bodies in sport have always been decisions made by systems, not accidents.

Sport still has a pattern today: it under-researches women, over-scrutinises their bodies, and then acts surprised when they walk away. The advert isn’t the cause. It’s a symptom of decisions a whole system has been making about women’s bodies for a long time.

And it has landed so badly because it reenforces the structures we are trying to dismantle.

Swipe through for the stats, all sourced, no vibes. 🔗

Education is key to keeping girls healthy, active and loving sport through puberty. The better educated partners and tea...
11/09/2026

Education is key to keeping girls healthy, active and loving sport through puberty.

The better educated partners and teachers, the easier conversations will be for girls.

Source: Nuffield Health (2023) Periods are making it harder for 84% of teenage girls to take part in sports and fitness [Press release/research]. Available at: https://www.nuffieldhealth.com/article/menstrual-cycle-impact-on-physical-activity

Elite sport now spans decades of a woman’s life, including the years when fertility naturally changes. New proposals to ...
08/09/2026

Elite sport now spans decades of a woman’s life, including the years when fertility naturally changes. New proposals to fund egg freezing for athletes are being framed as giving women more choice. But choice only exists with the right information, at the right time, and without pressure attached.

Fertility preservation is one option. It isn’t a guarantee, and it shouldn’t become another expectation placed on female athletes. What they need first is education, early conversations, and proper clinical support, not a workaround for a system that doesn’t flex around motherhood.

Knowledge changes outcomes. Every athlete deserves access to it.

Keeping teenage girls active isn’t just about their health in the here and now, it can have impacts all the way through ...
28/08/2026

Keeping teenage girls active isn’t just about their health in the here and now, it can have impacts all the way through to menopause!

Higher starting bone density means that as estrogen drops during menopause bones stay healthy, for longer.

References: National Osteoporosis Foundation position statement, Osteoporosis International (2016)

“Just get back to it” is not a return-to-sport plan.For many postpartum athletes, that’s exactly what it feels like. A s...
26/08/2026

“Just get back to it” is not a return-to-sport plan.

For many postpartum athletes, that’s exactly what it feels like. A six-week check, a nod from a GP, and a build back designed for someone recovering from illness or injury.

A woman’s body undergoes significant physiological change during and after pregnancy and needs a graded, individual approach to return to training safely. Not a fixed date. Not a generic plan. A process guided by coaches who are educated on their experiences.

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