Matt Williams

WHEN is the best time to do cardio? 🤔

At Prima Fitness Academy, we believe in smart training that delivers real results—without the need to live like a bodybuilder. 💪✨

Cardio is a powerful tool to boost oxygen flow and improve overall function 🤸‍♂️, but the best time to incorporate it depends on your specific goals:

🔥 Looking to build strength and muscle?
Do your cardio after your weight training to maximize strength gains and recovery.

🔥 Want to improve your cardiovascular fitness and endurance?
Start with your cardio before your workout for the best results.

💡 Remember: Your heart is a muscle too! Treat it with care and purpose. ❤️

Transform your body in 12 weeks or less—no extreme diets, no living in the gym, just proven strategies tailored for high achievers like you. Let’s get to work! 🚀

⭐️ 𝐂𝐋𝐈𝐄𝐍𝐓 𝐒𝐏𝐎𝐓𝐋𝐈𝐆𝐇𝐓 ⭐️⁣

Meet Alan. Alan started training with me to get in better shape post lockdown. 👌🏻⁣
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Quite quickly we established a solid routine of sessions supplemented by his own training at a gym. He caught the “lifting bug”. 💪🏻⁣
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The aim was then shifted to get in the best shape of his life and step in front of the camera. 📸 ⁣
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I think it’s safe to say we achieved that and so much more. 👏🏻⁣
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I am super proud of Alan. He is the hardest worker and now in better shape than people half his age. 🙌🏻⁣
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But this is just the start of his journey. Onwards and upwards. ☝🏻⁣
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Who is ready for the next client Photoshoot??

Message me the word "TRANSFORM" to start today.

Why Home Cooking Is a Game-Changer for Your Gains 🔥

These days, we're relying more and more on takeouts and ready meals, right? But here’s the thing: most of those foods are energy-dense, low in real nutrients, and can mess with your progress especially if you're into weight training and building muscle.

Switching back to cooking your own meals isn’t just about eating cleaner it’s about taking control. When you cook at home, you know exactly what’s going into your food, making it easier to hit your macros and stay on track.

Why do we rely on fast food?
Sometimes it’s just easier busy schedules, lack of skills, or not knowing what to cook. But understanding that you eat food, not just macronutrients* is key. If you’re trying to lose fat or build muscle, you need to fuel your body properly without overcomplicating it.

And here’s the truth:
Most pre-made meals and takeaways don’t align with health guidelines they’re loaded with sugars, bad fats, and sodium. Cooking yourself gives you full control over what you’re putting in your body, which is the real secret to consistent progress.

If you’re feeling stuck or unsure how to start cooking more meals that support your training goals, DM us for some tips! Let’s get you fuelling your gains the right way. 💪🏽🔥

🔥 Less Time, More Gains: Jack’s Transformation Story 🔥

At Prima Fitness Academy, we believe that you don’t need to live like a bodybuilder to see real results. Jack came to us with a common struggle building muscle despite a busy schedule as ironically, a builder. He worked hard all day on site, but still wasn’t seeing the progress he wanted when it came to the gym.

Swipe through to see the stark difference in his body composition (especially if you scroll all the way to the last shot of his back). The before and after speak volumes: increased muscle density, improved posture, and a stronger, more confident physique, all achieved without extreme dieting or hours in the gym.
This proves that sometimes, less is more. Consistent, smart training tailored around your lifestyle can unlock your potential. Jack’s dedication combined with our approach made all the difference.

Proud of your progress, Jack! If you’re ready to start your own transformation, we’re here to help. 💪🏽✨

🚨 Feeling overwhelmed by all the conflicting advice out there about fitness? You’re not alone. 🚨

In today’s world, there’s an endless stream of tips, trends, and quick fixes promising to transform your body, but it can leave even the most motivated high achievers feeling confused, frustrated, and stuck. 😖

The truth? Not every piece of advice is right for YOU. Your body, your goals, and your lifestyle are unique, and what works for one person might not work for another. Instead of drowning in information, focus on clarity, simplicity, and consistency.

At Prima Fitness Academy, we cut through the noise and tailor proven strategies that fit into YOUR busy life — so you can achieve real results in 12 weeks or less without living like a bodybuilder or sacrificing everything you’ve worked for.

Remember: Your journey is about progress, not perfection. Trust the process, stay consistent, and don’t let overwhelm hold you back from becoming your best self. 💪✨

Let’s make this simple, sustainable, and effective. Ready to cut through the confusion and start transforming? DM us today! 🚀

🚀 Meet Dean! 🚀

He came to Prima Fitness Academy with a clear goal: look and feel great for his European holiday. Over the course of last few months, we steadily dropped 10kg, all while maintaining strength and energy. 💪🌍

Dean trained just 3-4 days a week, incorporating a mix of resistance training and 1-2 cardio sessions. He balanced his busy schedule, running his business and still enjoying weekends with a beer or two. 🍻

The biggest takeaway? You don’t need to give up the things you love to see serious results. It’s about making smart, sustainable choices that fit your lifestyle.

Results come from consistency, not deprivation. Whether you're juggling a busy career or family life, progress is possible with the right plan.

If you're a high achiever ready to transform your body in 12 weeks or less, I’m here to help you make it happen.

Let’s get started on your journey today!

ZMA — What’s the Deal?

If you’ve seen ZMA pop up in the supplement world, you might be curious if it’s worth adding to your routine, especially when crushing weight training and aiming for that first big transformation. Here’s the honest scoop: ZMA is a combination of zinc, magnesium, and vitamin B6 — nutrients that play important roles in overall health, recovery, and sleep.

Some claims suggest ZMA can boost testosterone levels and enhance muscle gains, but the science tells a different story. For healthy men with normal vitamin and mineral levels, supplementing with ZMA doesn’t significantly increase testosterone. It’s mainly beneficial if you’re zinc or magnesium deficient — deficiencies that can actually impair recovery, reduce strength, and make progress harder.

From a scientific perspective, zinc is crucial for immune function and enzyme activity, both of which are important for muscle recovery and performance. Magnesium helps with muscle function, energy production, and sleep quality — all key components of effective training and recovery. Vitamin B6 supports amino acid metabolism and immune health.

Now, regarding sleep — some users report better rest after taking ZMA, which could be due to magnesium’s calming effects. Interestingly, some also mention bizarre dreams, but there’s limited scientific evidence explaining why that happens. That said, quality sleep is a game-changer for muscle growth, fat loss, and overall progress — so if ZMA helps you sleep better, it might be worth trying.

Keep in mind, ZMA isn’t a magic pill for testosterone or muscle gains — it’s more about supporting your body’s nutritional needs, especially if you’re pushing hard in the gym and not always perfect with your diet. If your goal is a serious transformation, focus on consistent training, proper nutrition, and quality sleep — supplements like ZMA can complement those, but they aren’t a substitute for hard work.

As always, consult with a healthcare professional before adding new supplements to your routine. Stay consistent, stay focused, and let’s crush those goals!

The Secret Weapon for High Achievers: Time-Defined Fitness Goals

🔥 When high achievers level up, magic happens! 🚀💥 In just 12 weeks, we turn busy, goal-getters into sleek, confident powerhouses, and they don’t even have to live like a bodybuilder to do it! 😉💪

A time-defined goal like a photoshoot might seem challenging to fit into a busy schedule, but honestly, it’s the perfect way to stay laser-focused. Knowing you have a specific day to look and feel your best pushes you to stay consistent and committed. It shifts your mindset from “I’ll start tomorrow” to “I’m on a mission,” helping you maximise every workout and meal. Plus, it keeps the process exciting and gives you a clear target to aim for, making the journey more rewarding and less overwhelming! 🗓️✨

Because you’re already crushing life, now let’s crush those fitness goals too! Who’s ready to feel unstoppable? 🙌✨

Run Less, Achieve More

🔥 The difference is clear — and it’s a testament to working smarter, not just harder. 🔥

Meet James: a high achiever running a successful London black taxi business in Sydney, alongside a demanding corporate role. He’s a dedicated park run enthusiast, always pushing his endurance. But despite his cardio dedication, he wasn’t seeing the body results he truly wanted.

That changed when he embraced heavy resistance training. The results?
💪 Improved body composition — more muscle, less fat, finally revealing the effort he’s putting in
💪 Increased strength and confidence that matches his drive outside the gym
💪 A physique that reflects his ambition, discipline, and success

Here’s the truth: cardio is great for endurance, but if you want a body that truly represents your effort and ambition, resistance training is essential. It’s about working smarter, not just harder.

At Prima Fitness Academy, we help high achievers like James transform in 12 weeks or less — without living like a bodybuilder. Because lasting results come from habits, consistency, and smart training.

Ready to unlock your best self? DM us — let’s make it happen.