Alpha Feeds

Some dogs need a bit more consideration at feed time. Alpha Sensitive Extra is a complete duck and rice feed with 25% protein, designed for working dogs with sensitive digestion. Same performance demands, gentler on the stomach. VAT free in the UK.

New Alpha Grain Free Lamb, Sweet Potato & Veg

✅ Hypoallergenic – Made Without Grains
✅ No Artificial Colours or Flavours Added
✅ No Soya or Dairy Products Added
✅ Natural Prebiotics
✅ Added Vitamins & Minerals

Strong young dogs start with the right nutrition.
Alpha Sporting Puppy is built for growing working dogs, with 29% protein for development, 17% fat for steady energy, and highly digestible ingredients to help support young digestive systems. Subscribe and save online.

Built here, made for the job, and trusted by the people who put dogs to work every day. Alpha feeds are designed to support condition, stamina and recovery across the working day, with practical nutrition that does what it needs to do.

Bolebroke Gundogs trust Alpha Sporting Puppy to get their litters off to the right start. 29% protein, DHA from salmon oil for brain development, and a recipe built for working breeds. Proper food, for proper dogs.

Long days demand proper fuel.
Alpha working dog feeds are made to support stamina, recovery and condition, with balanced energy sources, quality protein and added digestive support to help dogs perform from first light to home time.

Peak performance starts with the right fuel.
Alpha Performance is made for working dogs that need energy, strength and stamina, with 30% protein for muscle support, 16% fat for lasting energy, and added prebiotics to help keep digestion on track.

Alpha Working Maintenance is now available in chicken. Perfectly tailored for dogs with lower energy needs.

Grain free feeds that work as hard as your dogs do.

Complete feeds combining protein with steady energy, digestive support from prebiotics, and omega sources to help maintain condition through the working day.