Shaun Jones Coaching

12 WEEK TRANSFORMATION CHALLENGE

Applications Open ✊

I’m opening 10 beta spots for my 12-week online transformation coaching 💪

Built for leaders/providers/operators (33–50) who work long hours, have kids… and want to take back control over their lifestyle & health without quitting family meals or beer.

I’ve been there myself:

In January after the birth of my 2nd son, I looked in the mirror and hated what I saw.

New baby. Business to run. Zero energy, unfit!

I decided I wasn’t going to be that dad.

I cleaned up my routine, dropped 19kg (42lbs), and rebuilt my strength while still being present at home & in my business.

Now I’m taking 10 dads through the same process — properly.

What's included:

✅ Customised Training — built around your job & schedule
✅ Custom Nutrition — Simple & flexible meal options without cutting out your favorite foods.
✅ High-Level Accountability — weekly 1:1 check-ins with video feedback, fast message support, and mid-week adjustments so you never lose focus.

👍 WHO THIS IS FOR: motivated dads who lead at work and at home, decision makers, and men who will will execute!

👎 WHO IT’S NOT FOR: time wasters, free advice seekers, men looking for cheap inexperienced coaches, & “I’ll start Monday” men.

My promise to you: if you show up and follow the plan and don't get the results you want, I’ll coach you for free until you do. No dramas!

How to apply (2 steps):
Comment Or DM “APPLY”

I’ll send a 2-minute application. I’m taking on only 10 men for this intake.

5 months ago I looked in the mirror and hated what I saw.

That moment changed everything!

👶 We just had our 2nd baby boy & the realisation came to me that I’d let myself go massively

I was struggling to balance family, business & my health

❎ My belly was huge

❎ My love handles spilled over my pants

❎ I would get out of breath walking up the stairs and just wanted to sit down all the time

My biggest frustration is that I was quite strong, but for the first time in my life, I didn't care how strong I was

I looked terrible and felt like an old man! 👴

I also felt invisible in social settings

I started noticing how fat & bloated my face was in family pictures & no longer felt attractive or healthy.

That was the wake-up call I needed. I decided I had two choices: stay stuck or take control. I chose change! ✊

I started by making small changes to my nutrition & training. It was easy & not too overwhelming.

Over time I lost 42lbs, built strength and completely transformed my mindset 💪

Today, I wake up feeling energized and confident in my skin. I don’t just look different – I feel different. I no longer hide in the background.

If you’re currently in that same cycle I was in, I want you to know: Change is possible, and I’m here to help.

If you’re frustrated and don’t know where to start, I’m looking for 5 people to help transform their lives like I did

DM me ‘CHANGE’ – let’s talk

One of the biggest problem men face (or so they tell me)

is they don't feel like they have a 'MASCULINE' physique

Whether you're 18 or 50+

There's nothing wrong with wanting to 'fill out' your frame a bit more

& feel stronger in yourself

In fact I recommend every man does this

There are hardly any downsides to having a bit more muscle & looking slightly more physically imposing

This was one of the main reasons I started lifting

I had a few fights in school (which I still won)

But I didn't want to go through life having to fight all the time

I wanted people to see me and think 'hmm, he looks in shape, it's probably not worth it'

Which might sound silly

But I know millions of men feel the same

If this is your goal and you want to fill out more

Then there's one main muscle group which will immedietly make you look BIGGER

I've put together THIS VIDEO showing you how to effectively train this muscle

https://youtu.be/29nxPvO6wlQ

My 8 week transformation

Lads, if you want results like these (or better)

Or maybe you want to trim some fat before Christmas to give you more room for the roast dinners and chocolate?

I got you covered!

My app will build you out a customised training program from the gym or at home based on your goals and preferences

Alongside a bespoke nutrition plan, with your calorie & protein requirements & a daily meal plan & recipes to keep your nutrition interesting.

You can also still consume your favourite foods 😃

If you join this week you can still take advantage of my extended black Friday offer

✅ 7 day free trial
✅ 20% lifetime discount (if you stay on)

Looking forward to seeing inside 💪

Use activation code BLACK20 to activate your trial & discount

https://www.apexathlete.app/free-trial

MASSIVE BLACK FRIDAY OFFER 💪💪

If you're fed up of being stuck in the same cycle of going to the gym starting new diets only to get minimal results for all your effort, which then leads to feeling unmotivated?

You want to:

✅ Get a lean athletic physique
✅ Add muscle in the right areas
✅ Lose the stubborn man b00b & belly fat
✅ Overall feel fitter, stronger & healthier
✅ Set a good example for the people around you

Then my Apex Athlete App will help you do just this!

What you get:

✅ Customized training program which progresses every 4 weeks
✅ Gym & home workout options
✅ Track all your lifts within the app
✅ Calorie calculator
✅ Macronutrient (protein, carbs, fats) calculator
✅ 100's of tailored daily meal plans, ideas and recipes
✅ 150 exercise demonstrations (PT in your pocket)
✅ 100 educational videos on training, nutrition, supplements & recovery
✅ Progress/body stats tracker
✅ Private members community with access to me
✅ World class customer support team

And the great news is...

For the week of black Friday ONLY, you can claim your 7 DAY FREE TRIAL to the app.

Try it out, if you don't like it, you can cancel before the end of the 7 days 💪

But I promise you, if you get started, stuck to the plan, we can massively transform your body, health and mindset in as little as 12 weeks!!!

I'm on a mission to help 1000 men become the best version of themselves in 2025!

Let's go into 2025 WITH MOMENTUM!

Join the Apex Athlete squad FOR FREE, and let's get you in the shape of your life!

Join here
https://www.apexathlete.app/free-trial

See you inside my friend 💪

Do you go to the gym alone and have no one to spot you?

Worried about certain exercises going wrong such as:

BENCH PRESS & SQUATS???

Don't worry my friends, I got you covered with this video.

Check the comments 👇👇👇

'NO MORE TYPE 2 DIABETES'

From 18stone (114kg) to 14stone (89kg)

BIG TRANSFORMATION by my client and friend Ste

Today is our 2 year train-iversary 💪

Ste came to me already having lost some weight but was still on higher doses of his diabetes medication. He wanted to reclaim his health once and for all, build muscle, get stronger and overall just feel better in himself.

Ste has spent the better part of 30 years as a business owner, always on the go, no time for himself and having to put everyone else and business first.

But he decided it was time to put himself at the top of his priority list ✊

We started off training 2x per week so he was able to find a balance between business, life and health.

That quickly turned into 5-7 days per week training once he started feeling the benefits ha 💪😁

Ste has not only drastically reduced his diabetes medication and is now technically no longer type 2 diabetic, but he's also built a solid amount of muscle!

He's stronger than ever, fit as a fiddle, and is actually super athletic!

We now do kickboxing which he's taken to like a champ 🥊 (and sometimes gives my head a little wobble 😂)

It's not just about muscle!

It's about health, vitality, performance, fitness, mindset and most of all just enjoying the process 😁

Every session is a laugh. He brings great energy into my gym

And ste is now in the shape of his life at 54yrs old 💪

All whilst still enjoying pizza, sausage rolls, a cheeky Paloma cocktail and champagne 🍾 and having fun on the weekends.

All about balance!

Amazing work my friend! Super proud of you!

A testament of what hard work and discipline can get you 💪

Lower body workout brought to you by my Apex Athlete App 👇

1️⃣ Box jumps - sets of 3 - trying to get consecutive reps with minimal rest in-between jumps. Not my highest jumps but currently at 95.4kg (210lbs / 15stone) bodyweight. So being able to maintain high jumps whilst 15 stone is hard. Plus, I'm still sore from Tuesday.

2️⃣ Broad jumps - sets of 6 - trying to find a rhythm on these so I can repeatedly jump without resetting. Once again, doing these at 15stone yet maintaining consistent 2.5m jumps 💪 last time I tried these in 2022 and got 3m but I was 20kg/40lbs lighter.

3️⃣ Quad extensions - 3x10 - had some right knee pain so I was a bit off on these (look at my feet, one is dorsi flexed and other is more neutral)

4️⃣ GHR extensions - 3x8-10 - I actually tried to do lunges but my knee was feeling it, so switched to these specifically to target my erectors.

5️⃣ Cable crunches - 3x10 - these were superset with the GHR. This filmed set wasn't my best technique set. I wasn't pushing my hips forward enough at the top position until the 2nd & 3rd set.

6️⃣ Good workout. Couple niggles and a lot of muscle soreness held me back a bit but we adjusted and kept it moving 💪

Want to build muscle or lose fat just in time for Christmas? Come train with me on my Apex Athlete App. We'll build you out a custom program based on your goals and get you in great shape just in time for Christmas. It's just £1 per day! It's worth a lot more!!!

I'm fact I've just created 10 more promo codes for 20% lifetime discount, if you want one 👇

Comment APEX for the direct app download link with the promo code 💪

How To STOP Cardio From Killing Your Gains (COMMON CARDIO MISTAKES)

New YouTube Video (see comments)

If you dont have a goal or a plan for life

It's easier to make poor decisions which will negatively impact your life

This is proper cliche

But it's true

A lot of men are lost because they don't actively think about where they're going

They have no 'destination' to progress towards

This is why the gym is so good for people on a mental level

It gives them a sense of progression and development

which can then spill over into other areas of life

if you feel like you're wandering through life aimlessly

& you don't train

that's a pretty good place to start

it wont solve all of your problems

But you'll feel 10x better doing something good for yourself & getting a bit of discipline in your life

Most of you haven't got depression...

You're just sitting on your fat or skinny arse too much

Get out of the house and put some energy INTO YOURSELF DAMNIT!

For a FREE TRAINING PROGRAM & daily email training & nutrition tips comment FAST GAINS