Danielle Wills

if you can yap a mile a minute but you get on mic and every coherent thought flies out of your brain… same girl same

I’ve seen talking videos change so much on this app over the past few years… and they seem to have gotten less scripted but more engaging and “sticky” at the same time which tells me two things:

one: talking to camera is a practice like any other and you can’t get good without putting the reps in

and two: most of the “on the fly” spontaneous videos are planned or scripted, they’re just good at making it like they “just thought of it” so if you have to do more than one take to get it right YOU’RE NOT BAD AT IT you’re just the only one who is seeing the takes no one else does xoxo

so this idea nearly broke my brain and I need you to hear it too

it’s that everyone who has ever had an opinion about you…your choices, your career, your relationships, how you show up, what you post, what you charge, how you mother, how you move… is working with a FRACTION of your story.

a tiny sliver of context filtered through their own experiences, their own wounds, their own idea of who you should be.

only you know the whole book.

and yet most of us hand the pen to everyone else and let them write the ending. we shrink, we over-explain, we edit ourselves down to something more palatable - not because their version of us is true, but because we’ve never fully trusted our own.

people will always view us through their own lens and that’s ok!

but we’re the only one living our life from the inside so we’re actually the best person to make a judgment call on what happens in our life! what a concept

everything is hard! getting healthy is hard, staying unhealthy is hard, building something is hard, working for someone else’s dream is hard.

showing up online is hard. staying invisible is hard.

the hard doesn’t go away - you just get to choose which hard is worth it for you

and I know I’d rather do the hard thing that is taking me somewhere than the hard thing that’s keeping me stuck exactly where i am

it’s going to be hard either way so you might as well make it count!

+ if you want to choose your hard with me - we start content creation seasons this Wednesday! dm me if you want the last seat xo

ilysm but the time is gonna pass anyway!

6 months from now it will be october, and you will either be half a year into building something that feels like your or still be in the same place, screenshotting yet another inspo post, waiting to feel like you’re ready

I say this with so much love because I know all too well the crazy places your mind will take you when you’re first putting yourself out there

but the fix isn’t getting more followers or a viral post or even a better strategy… it’s giving yourself permission to do it even though it feel awkward and new (I know!)

pls don’t wait to have it all figured out. you know more than you give yourself credit for 🩵

- also if you wanna create with me, I’m hosting some co-working content sessions starting next week + I’d love to create with you too… dm me if this sounds up your street xo

I used to be so scared of being called unrelatable - i used to write captions that covered every single angle, with disclaimers through the roof so no one felt left out or misunderstood or mildly put off.

but in doing so, I went so broad that I became invisible. I was trying to speak to everyone and what happened is that no one heard me.

the posts that try to please everybody get the least engagement. the ones that felt so specific, the ones that have the most “maybe this is just me” energy … those were the ones that got saved and shared and screenshotted

because specificity is a magnet. when you write for one real person (usually a younger version of yourself)… you actually write for so many people who have had that exact experience.

and everyone else were never going to stop scrolling to begin with. and that’s okay!

my biggest lesson has been that being a comfort creator title isn’t about dumbing it down or being for everyone, it’s about being the person I wish I had and saying the things I wish someone had said to me

so if you’re ready to start creating content from your heart, not just your head… IP 2.0 is where we practice together. send me a DM and I’ll help you check if you’re right for it xoxo

we start next week!!

i don’t need you to tell me but if you were honest with yourself - how many posts have you screenshotted as inspo but never acted on? how many ideas are sitting half-finished in your Notion planner or your notes app, waiting for the day you finally feel ready?

how many times have you wanted to share something but talked yourself out of it because you couldn’t find the right font, the right words, the right moment?

this was me…and actually it still is sometimes.

but it was never actually about posting

for years I held myself back because I was more afraid of being seen (and judged?) by one colleague or three old friends from uni or a handful of exes who might follow me

but holding back didn’t do anything except delay my growth. And the price of hesitation is high: it means that your best ideas move on to others who were braver, it means that you spend longer feeling small and unnoticed because you don’t yet trust yourself with the bigger version of you

I’m still getting used to the version of me that takes up space. that feels permission to be bright, to be seen, to show up without shrinking first. but one thing i know for sure: life is better when you let yourself be as big as you want 🩵

if this sounds like you, IP 2.0 is where we practice claiming the space that is meant for us - send me a DM and we’ll start together xx