The Podcast Collective

📧 Email Community⁠.⁠⠀
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🗞️ Starting a regular newsletter or email list is a fantastic way to keep fans engaged in between episodes. It's so simple to get started and can really get the creativity flowing. ⁠⠀
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✨ Make sure there's a reason for people to subscribe such as extra content, tips, personal thoughts etc and consider offering a lead magnet to entice people to give their details. ⁠⠀
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😇 Consider the experience you'd like them to have when signing up and make it happen with your email tool. Automated email sequences, tagging subscribers based on feedback/clicks is a great place to start. ⁠⠀
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🔗 Check out our bio for our ConvertKit trial. Easily the best email tool we've used.⁠⠀
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▶️ Going live.⁠⠀
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📣 Releasing live recorded content as part of your podcast is a great way of getting material out there. ⁠⠀
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🔁 Repeat any audience questions live so there's clarity on what is being asked and everyone can follow along, regardless of platform. ⁠⠀
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✂️ Avoid the temptation to over-edit. No need, just be upfront about acknowledge any blemishes. ⁠⠀
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🤔 How else can you bring the audience into the conversation? AMA, question times etc are great to get to know your fans better. ⁠⠀
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⁠✅ We cover all this and far more in our newsletter. Twice a week, for free. Sign up in our bio. ⁠⠀
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✅✅ For tools, calculators, hacks, sample pitch decks, outreach content and advice on ads/sponsorship, join our members area. Again, free to try out.⁠⠀
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🎙️ Interview time.⁠⠀
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❓ It's important to be clear on why you're doing an interview. Frame your questions in a way that brings out the answers you're looking for. ⁠⠀
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🌟 It's your job as the host to help them shine. Keep control of the conversation and guide it in the direction you'd like it to go. Don't be afraid to move on if it's going off-topic, but equally let them finish what they're saying once you've asked a question.⁠⠀
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📚 Research. Put in the work. It'll help your show stand out from the others and your fans will thank you for it. Minimise the risk of comments like 'I wish you'd asked him this...' due to lack of up-front work.⁠⠀
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🔗 Get our newsletter 2-3 times a week. Link in Bio. ⁠⠀
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👥 Co-hosts⁠⠀
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💌 The vibe between co-hosts is so important to the feel of the show. Make sure it's a natural connection and avoid anything that feels forced.⁠⠀
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🗞️ Choose your roles before the episode. Know who will be taking the lead in the conversation to avoid talking over each other. ⁠⠀
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😎 Make time for each other outside of the show. Displaying that friendship on the show adds personality that people love. ⁠⠀
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🧘 Be flexible with recording, workflow and setups. Two diaries so arrange makes things more complication, so share a schedule, episode map and batch activities. ⁠⠀
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🏷️ Tag your co-host⁠⠀
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⏲️ Where to start⁠⠀
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💭 Get your thoughts out there. Give yourself time to really think about why you're doing your show and what your goals are. Where would you like your show to be in one years time?⁠⠀
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📛 A show name, logo and music, make up some of the things you need to consider early on. Plenty more on that list, but that should get you off the mark.⁠⠀
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💸 Don't spend loads of equipment, there's no need. $150 all in should get you some excellent recording kit. ⁠⠀
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🗣️ Think about your audience and marketing early on. Give yourself a head-start for when your podcast is ready to release. An email list is a great place to start, check out the guide in our bio. ⁠⠀
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✏️ Sign up to our newsletter for more tips like this and check out our members area. ⁠⠀
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🗣️ Guests.⁠⠀
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📈 How do you make your episode stand out from others your guests may have been on? ⁠⠀
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👂 Listeners yearn for relatable and in-depth stories. Instead of asking the regular questions, what else could you find out from your guest?⁠⠀
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👍Keep your conversation as human and conversation like as possible. That means back-and-forth, follow up questions, reactions and all the blemishes that come with it. ⁠⠀
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🔗Ask your guests who they would interview if they were you? See if they can introduce you.⁠⠀
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⁠✍️ Helpful? Our newsletter goes out 2-3 times every single week. Link in bio.⁠⠀
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📣 Podcast Intro's.⁠⠀
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🔗 Your intro's purpose is to hook the listener into the show and give them an idea of what's to come.⁠⠀
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🤩 Consider having a show intro and an episode intro to give people context of what you're about.⁠⠀
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🎙️ Record your intro (and outro) separately to your main episode recording. No need to do them together and allows you to control as much as possible. If the intro sounds good, people will be much for forgiving of the main episode.⁠⠀
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🗣️ Speak directly to your audience, 1:1. As if you're speaking to a friend. Make your show as warm and human as possible.⁠⠀
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🔥 Include a call-to-action in the intro. What one action would you like them to take? Subscribe? Review? Check out an old episode?⁠⠀
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✍️ We send out our free newsletter 2-3 times every single week on mindset, practical podcasting, growth and business podcasting. Sign up in our bio.⁠⠀
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📈 Growth.⁠⠀
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🔝Save this for when you're next thinking about how to bring on new listeners⁠⠀
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👇Here are a few keys points of podcast growth to consider⁠⠀
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1️⃣ Be consistent. Ruthlessly consistent. Show up on time, everytime. Show your listeners you care and are committed to them. ⁠⠀
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2️⃣ Uniqueness is what sets your show apart. If you don't know that yet, prioritising working it out. Find a niche and make that part of your marketing. You don't need to please everyone. ⁠⠀
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3️⃣ What content can you share outside of your podcast? An email list is perfect to get started and talk directly to your audience. Check out our email tool, ConvertKit in our bio.⁠⠀
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4️⃣ Bring fantastic guests on to your show. Guests with interesting, engaging and relatable stories are a sure-fire way to help your listenership. Consider guests' reach, but focus on quality. ⁠⠀
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✍️Get our newsletter 2-3 times a week for content on mindset, practical podcasting, growth and podcasting for businesses. ⁠⠀
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⁠🔗 All links in bio.⁠⠀
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👀 Don't buy another microphone until you read this.⁠⠀
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😲 Just because your microphone cost $500, it doesn't mean you're guaranteed decent audio. Invest time into learning how to use your existing microphone, before deciding you need a new one.⁠⠀
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👊 Have your mouth about a fist away from the microphone. Test it out and see the difference it makes. People love how intimate podcasts are, so take advance of this.⁠⠀
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🍾 Some pops are great, but not when it comes to microphones. Get a pop filter to reduce those pesky 'p's and 'b's that can ruin audio.⁠⠀
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🎙️ Everyones got their favourite microphone and so do we. Not for everyone and there's certainly better ones out there for more $$$. Our choice for the first time podcaster using a laptop. ⁠⠀
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✍️ Found this useful? Get our newsletter. 2-3 editions a week, directly in your inbox. ⁠⠀
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✂️ Editing.⁠⠀
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💡 Use the built in tools on your editing software to save time.⁠⠀
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1️⃣ Auto-Gate. Gets rid of mouth sounds and heavy breaths.⁠⠀
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2️⃣ Noise Reduction. Remove background noise, especially constant sounds. ⁠⠀
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3️⃣ De-Reverb. Echoey recording? Try this and have a play around. Shout out to for this.⁠⠀
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4️⃣ Volume Leveling. Make everyones volume similar. Careful of distortion in unwanted places. ⁠⠀
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👇 Share your favourite editing tips in the comments.⁠⠀
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🤩Found this helpful? Get our free newsletter.⁠⠀
💪Join our Members area: $9/m⁠⠀
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👨‍💻 Your Logo.⁠⠀
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👍 A thumbnail size image to entice people to click play. Not easy! ⁠⠀
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🗞️ There's a few guidelines to stick to and you'll be well on your way. ⁠⠀
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1️⃣ Add some personality. Don't stay behind a corporate logo or words. ⁠⠀
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⁠2️⃣ Get your design on point. If you're struggling get a designer from or , or search on IG⁠⠀
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⁠3️⃣ Get the basics right with sizing. As high-resolution as possible. Min 1400x1400, Max 3000x3000.⁠⠀
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⁠4️⃣ Invest time on it. Make sure you're happy with it. It counts early on with charts on Apple Podcasts.⁠⠀
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✍️Like this? Get our newsletter that goes out 2-3 times a week for more. ⁠⠀
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