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SportsPro www.sportspromedia.com

Renowned for the quality of its features and the thoroughness and depth of its research, SportsPro provides its worldwide audience with a compelling blend of in-depth analyses, special reports and interviews with the industry's leading figures.

07/10/2026

Three days at the SportAccord Forum in Lausanne have come to an end, and here are our key takeaways.

Across the three days, one theme kept coming through: the future of international sport will depend on organisations being more adaptable, collaborative and clearer about the value they create.

📍Next up: Baku in May 2027, before SportAccord heads to Cape Town in 2028.

06/10/2026

Day two — that’s a wrap! 🎬

We’ve heard from industry leaders and those shaping the future of sport. Here are some of the key takeaways from another insightful day.

See you tomorrow! 👋

05/10/2026

That’s a wrap on day one of the Forum in Lausanne 🇨🇭

Plenty of more to come over the next two days!

02/10/2026

Why football? ⚽️

has just made one of its most significant moves to date, entering football with the signing of .mbappe.

We asked the Swiss company’s CTO Narek Verdian why .football is a natural next step for a brand that made its name in running.

30/09/2026

That’s a wrap on SportsPro AI & Tech - here are our key takeaways from the past two days 🙌

18/09/2026

Manchester City Women now have an identity to call their own.
The reigning WSL champions are the first club in the league to create a brand identity separate from the men’s team, with the launch of the ‘It Takes a City’ platform.

The new look will be on display at Joie Stadium during tonight’s game against Liverpool - and it could even help unlock new commercial opportunities.

Watch the explainer to find out how. 👀

21/08/2026

What ‘Premflix’ arrival means for the future of Premier League broadcasting ☝️

29/07/2026

Sport’s best content captures attention, but the people behind it are rarely seen.

The Short-Form Showcase, a curated collection of innovative and impactful work selected by SportsPro and Greenfly, celebrates the craft, collaboration and human ingenuity behind content that drives meaningful commercial impact.

Explore the full Showcase via the link in bio

21/07/2026

That’s a wrap 🙌 Here are our key takeaways!

Thank you to our speakers and attendees for being part of the conversation.

18/06/2026

🗣️ “Promotion and relegation was not working - the same clubs were going up and down” - CEO, Simone Massie Taylor, on creating a better system for aspirational clubs to come into the league.

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