APIDURA

kicked off over the weekend - eight stages, 20,000m+ of climbing, and a true season toe-dip into the world of ultra-distance racing. Stage 1 set the tone.

and both opened their campaigns with wins in their respective fields, a strong start to eight days of fully self-supported racing. Two riders. Two philosophies.

Simon is keeping it stripped back: “Less is more. Weight is crucial on 20,000m of altitude gain over 8 days… The set-up has to be conservative, any incident has to be avoided. This race is the best way to start my season.”

Maddy’s approach balances performance with practicality: “I’ve opted for a larger Apidura saddle bag and a top tube bag… hopefully I can pack light enough. I’m too much of a princess for no off-bike shoes - so I’m strapping Bert slippers to my saddle bag for the evenings. Crossing the finish line on Stage 8 will be an achievement in itself, but I’m looking to really push for a performance.”

We've officially been recertified as a B Corp company, furthering our commitment to balancing people, planet and profit - while also increasing our overall B Corp score by just over 12%, from 84.8 to 95.1.

Originally gaining our B Corp status in 2022, it was a way to celebrate our evolving community building efforts and eco-conscious approach to business. We've always been sensitive to our impact on the planet, especially as a company that makes products to help cyclists explore the world.

Two major drivers for our increased score were progress made in the Environmental Impact area, specifically reducing the resources requirements to make some of our materials, and in the Community area, due to our company-wide Carbon Literacy Training.

We're proud of our progress, both technically and as people trying to be as informed as possible about our personal and professional impact on the environment.

You can read more about our impact via the link in our bio.

With unfinished business at , this year raced as a pair with friend Matthew Brockenshire for a new perspective on the event.

Known as The Land of A Thousand Hills, Ulrich and Matt took on nearly 1,000km and 19,000m of climbing along the iconic dusty tracks of this beautiful country. Through long nights, violent thunderstorms, deep mud and zero sleep after the final checkpoint, they rode it home first in the pairs category and second overall. Congratulations on a great ride together, Ulrich and Matthew!

The has a habit of keeping riders on their toes - and the 2026 edition looks set to be no different. Snow on the high passes, rain rolling in, long days that feel even longer once you're deep into the mountains. It's a race that asks for everything, and then asks for a little bit more.

We've been lucky enough to witness many great moments in the race's history, from taking on the first edition on a drop bar gravel bike, to 's breakthrough win and 's mountain race triple crown last year.

To everyone lining up in Morocco this week, ride well and good luck. The Atlas Mountains tend to linger long after the riding is done.

Isaac and Jessica Wilkinson ( ) didn’t meet by chance - they met at a start line. From racing gravel in South Africa to long days riding through Patagonia, their relationship has been shaped by movement, shared effort, and a love for the unknown.

A proposal at the Cape Epic. A promise of marriage and a bikepacking honeymoon. One year later, they kept it - riding the Carretera Austral and finishing in El Chaltén with everything they needed strapped to their bikes.

Their story isn’t about ticking boxes or chasing distance. It’s about presence, partnership, and choosing adventure - together.

Discover their 1500km adventure with the link in our bio ⬆️

Getting into something rarely begins with certainty. More often, it starts with a question - a feeling that there might be more to explore if you just follow the pull.

The Get Into journals explore those early moments: the curiosity that nudges you forward, the quiet commitments made along the way, and the small decisions that gradually shape a life on the bike. They’re stories of starting points rather than finish lines.

Whether you’re considering your first ultra, planning a first bikepacking trip, or simply wondering what’s possible beyond your usual routes, Get Into is an invitation to look closer - and further ahead.

Discover the series on our journal. Link in bio ⬆️

📸 - .cc