hummel

Up the Cherries 🍒

Exciting times ahead of us ❤️

We are delighted to announce a new multi-year partnership with Hummel, marking a club-record kit deal that will see the Danish sportswear brand become the club’s official kit supplier for the next five years ❤️🖤

The agreement follows a highly competitive process and represents a significant step forward in the club’s commercial growth, aligning with our ambitions both on and off the pitch.

The partnership is built on a strong synergy between the two brands, with both AFC Bournemouth and Hummel sharing a challenger spirit, a commitment to innovation and a clear ambition to grow.

Can’t wait to see what we do together, 🔥

The team that never gave up 🏆

There are promotions, and then there are promotions which will go down in history. York City FC showed the footballing world what it means to play ’till the final whistle, and in doing so they reminded us all why we love this game.

Watch out EFL👀

Just looking back...

A very well deserved promotion for Coventry City FC 🩵

🩵

Coventry City extend long-term partnership with hummel. 🤝

🔗 https://ow.ly/XzH250YOTLL

❤️

SAFC AND HUMMEL EXTEND PARTNERSHIP Sunderland AFC is delighted to announce a new multi-year extension of its partnership with hummel.

The Prodigy have collaborated with Hummel to create a limited edition football shirt. Designed by the band, this unique shirt is presented in black and off-white, featuring raglan sleeves with piping, a round neck, and fitted sleeve cuffs.

The drip Ant logo as the crest and band logo across the middle.
On the back, 91, the year it all started, in hand drawn font by artist Tom Gordon

Available in a limited initial run from the bands online store and on the UK arena tour, as well as via the Hummel store and classicfootballshirts.co.uk