Fitness Fox London

Just a 45-year-old mum with a massive sweet tooth, trying to keep her weight steady while having a calendar full of meals out, drinks, and weekends that don’t look “perfect”

Weight maintenance is mostly about leaning on solid habits …. 90% of the time

The occasional blowout = fine ….just you come back to these habits once it’s done

Having a sweet tooth = also fine, if it’s planned in and intentional for the most part

Socialising and drinking = always fine, maybe calorie banking in the days before if you know it’s a big, long duration blowout few days

My habits?
- Steps at 9-11k daily
- 3-4 training sessions per week
- 100g protein daily
- 20-30g fibre
- dark choc every day
- stopping eating when I’m satisfied not stuffed

This is the stuff I work on with clients ALL the time - understanding what’s required and more importantly what that looks like for your unique set of circumstances

Comment coach if you’d like to find out about 1-1 coaching ❤️

If you wondered how it works with coaching this gives you a brief overview

The real gold….that comes from trying it out for real!! ❤️

All coaching links in my bio

Oh to have one more night of carefree binge drinking and dancing and NOT feel like I’m gonna have a mental breakdown for a week after 🤣

There’s a bit of grief in all of this.

Grief for how things used to feel.
For how easy it once was.
For versions of you that don’t quite exist in the same way anymore.

And at the same time… there’s a lot of gratitude.

For what your body can still do.
For the life you’ve built.
For where you are now.

Both can exist at once.

I never tell clients they’re not allowed to eat certain foods.

Even when we run a more aggressive dieting phase which I do use, there’s always full permission to eat whatever they want.

The choice is theirs.

Yes, results come from sticking to the calories.
But the second something becomes “banned”… it changes how you think about it.

You want it more.

You think about it more.

And eventually it tends to backfire.

That’s hedonic hunger, wanting something more because it feels off-limits, not because you’re actually hungry.

And on top of that, there’s the emotional side.

Sometimes the urge to eat isn’t about food at all.

It’s about stress, tiredness, overwhelm… and when you’re already feeling restricted, those urges get louder, not quieter.

What I’ve seen time and time again, whether the deficit is moderate or aggressive, is that banning foods doesn’t create control.

It does the opposite.

Please don’t tell me to track calories…..again!!

A lot of women hate tracking
Mostly because they’ve tried it before… and it’s been a bit of a s**t show.

Calories set way too low so you can’t stick to it.

Or you’re tracking some things, missing others, and guessing the rest…..and of course it doesn’t work.

But tracking isn’t the problem.

It’s a tool.

And when you use it properly alongside some structure, some habits, and a plan it becomes useful.

It shows you what you’re eating, how you’re eating, and why.

Because it’s not just about calories.

Calories matter, yes.
But so does what’s on your plate, how your day is set up, and your habits around food.

That’s the bit most people skip.

And it’s usually the difference between going round in circles…
and actually getting results.

Just checking you know these things are normal in midlife when it comes to fat loss….honestly!!

Because most women think they’re the problem!
Now, fat loss physiology itself hasn’t changed.
It still comes down to an energy deficit.

But what has changed is everything around it:
• You’re more tired
• Life is busier
• Your routine is less predictable
• Your body stores fat differently
• Hunger and appetite can feel harder to manage
• You’ve got less time and headspace to focus on yourself
• You might still not fully understand what actually creates fat loss
• Meals aren’t built around protein and fibre, so you’re always hungry
• You’re still stuck in “good” vs “bad” food thinking, which drives restrict–binge cycles

Most women are just trying to apply old methods to a very different phase of life and that’s why it feels harder.

If you feel like you can’t quite get it together consistently…that’s super normal!

This is exactly what I coach women through.

If you want to understand why weight gain happens after 40, or why it feels harder now, comment AUDIT and I’ll point you in the right direction.

I grew up in the 80s and 90s where food was either “good” or “bad” and no one really knew what the f**k they were talking about.

I did all of it.
All the fads, all the magazine diets, whatever was going at the time.

Then I became a trainer and, if anything, that made it worse.

There was definitely pressure to look a certain way, and you just kind of absorb that without even realising.

I’ve had phases where my eating has been all over the place.

At the time I wouldn’t have called it disordered, it just felt like trying to be “good” and then completely losing the plot.

But every time I went through that, I learnt something.

And eventually I just thought… I actually need to understand this properly, not just keep repeating the same cycle.

So I spent years getting into the science of it, the behaviour side, why we actually eat the way we do.

Now I’m studying with MNU, which is one of the most solid nutrition courses out there, because I want to know my stuff properly and not just repeat what the internet says.

And now when I coach women, it comes from that place.

I get it. I’ve been there. I know how it actually plays out in real life.

If you’re still looking for the magic fix… it’s not here!!

Here you’ll find the unfiltered truth about midlife & menopause health so you have the education & clarity on what actually gets results

❤️

Bookings are open for the next round of Project Fox!!!!

My 8 week online group coaching container with a strength training plan, tailored nutrition and fat loss education.

Helping midlife women lose body fat, get strong & feel incredible

https://www.trainerize.me/profile/fitnessfoxlondon/?planGUID=992581c05ce844bca1ee46d2437f95b0&mode=checkout

Let’s not get pulled into the extremes ….we can absolutely want to drop body fat YET not be adhering to the skinny trend

And yes, I will be the boring middle ground ….consistently showing up to EDUCATE the millions of midlife women who feel STUCK and don’t know what to do to achieve fat loss or feel stronger & more confident in a body they don’t recognise …

Not all diets are inherently bad!

And let’s not forget also, that whilst we can be trying to drop body fat and it be a healthy venture it is also is a journey that has risks and the potential to damage an individuals relationship with food

This is why we should be self reflective & compassionate with ourselves along the way AT ALL TIMES

And also why it’s a great idea to get a coach to help you ❤️

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I don’t generally make food or fitness rules…but if/when I do I make sure they are based on information that is backed by solid evidence to support the claims / results

Every single one of those featured here is based on myths and the presumptions around midlife food and fitness….not supported by evidence ….or any solid data from clinical trials

Again….beware of the grifters

Also…who remembers this choooooooon

Bookings for my group coaching programme Project Fox open tomorrow morning

As much as this is geared towards fat loss there is also a DICK load of education correcting the barrage of misinformation midlife women receive on the internet

If you’re tired of feeling confused and want RESULTS comment FOX for the info ❤️