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14/09/2026

Most coaches DM me 10K looking for a new strategy, when the real job is dropping the thing they are defending.

Same results every month is not bad luck. It is a habit you chose to keep.

A coach I spoke to last week had 22 clients at 30 pounds a month and worked every night, and he still asked me what to post. Posting was never the problem. The price was, and he had protected it for two years because changing it meant admitting he had undercharged himself.

That is what holding on looks like. A price, a client you should have released, a week that suits nobody.

Have a proper look at yourself before you go looking for another strategy.

Send this to a coach stuck on the same numbers all year.

DM me the word 10K and I will show you the way.

Your program does not have a client problem. It has a week thirteen problem.Twelve weeks ends. The client hits the goal,...
13/09/2026

Your program does not have a client problem. It has a week thirteen problem.

Twelve weeks ends. The client hits the goal, says thank you, and walks out happy. Then you open your calendar and see the gap where their payment used to sit. So you go back out and find someone new, and you do that again every single quarter, forever.

The coach earning 10k a month is not better than you at getting clients. He just never sells twelve weeks as the whole thing. He sells it as step one. Phase one of a full year. And he books phase two before week one is even finished, while the client is still excited and still believes in what the two of you are building.

That one change does two things at once. You stop rebuilding your income from zero every quarter, and the client actually keeps the result, because twelve weeks was never long enough to change a body for good anyway.

So go look at your last ten clients. How many of them are still with you at week thirteen? That number is your real business. Not your follower count, not your close rate, not how good your check ins are.

If that number is low, the fix is not more leads. It is having somewhere for them to go next.

DM me the word 10K and I will send you the model that fills week thirteen.

12/09/2026

Having a big following does not mean you are making money.

I had a client with 200,000 followers. Not a penny coming in.

He started working with us, changed his profile, and made 5k in his first month. Same following. Same audience. All that moved was how he was positioned and what he was actually asking that audience to do.

I know blokes with 2,000 followers earning more than coaches sat on six figure accounts. The number on your page has never been the thing that sells.

Your audience has to know you, trust you, and talk to you. That is what turns a page into a business. Chasing reach before you have any of that just gets you a bigger room of people who were never going to buy.

Send this to a coach who thinks he needs more followers before he can charge properly.
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11/09/2026

Nobody cares how good your content is if your clients don't get results.

That's the bit new coaches skip. They learn the funnel, the DMs, the posting schedule, and they never learn the actual job.

I paid for a coach before I charged anyone a penny. That's the only reason I knew what a result actually takes. Week six when they go quiet, week ten when the scales stop moving, the bit nobody posts about.

One client you can get a result for on repeat is worth more than 10,000 followers watching you talk.

If you can't do it every single time, you're not coaching. You're selling.

Send this to a coach who is building the marketing before the skill.
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09/09/2026

Most coaches post one type of content and wonder why nothing sells.

Split it into three funnels. Top of the funnel is the broad stuff, gym myths, fat loss truths. That
gets you views. Middle is coaching, client breakdowns, interviews. That builds trust. Bottom
is client results and your offer. That gets you buyers.

The split is 40% at the top, 40% in the middle, 20% at the bottom.

Views come from the top, money comes from the bottom. Post only one of the three and you
are either invisible or ignored.

Send this to a coach who posts every day and still has not signed a client.

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08/09/2026

Never ever post at your most active time.

I know everyone gets told different, but the Instagram CEO said it himself. Post an hour or so
before the wave, not on it. Your reel needs time to warm up so when your followers land on
the page it is already moving forward.

Here is how to find yours. Professional dashboard, total followers, scroll to the most active
times, find the peak and post one hour before it.

Try it on your next few reels and watch what changes.
Same reel, one hour earlier, different result.

DM me 10K and I will send you the breakdown.
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07/09/2026

Ten hooks that stop the scroll. Save this one before you film your next reel.

Most coaches film a decent video and lose the viewer in the first two seconds. Not because the advice is bad. Because the first line gave nobody a reason to stay. "Nobody talks about this but" gives them a reason to stay. "Here is what I ate today" does not.

Every hook on that list does the same thing. It opens a gap in someone's head and the only way to close it is to keep watching. That is the whole job of a hook. It is not there to sound clever, it is there to make people need to see what comes next.

Pick one, make it the first line of your next reel, say it in the first two seconds and post it this week. Same video, same you, but now people actually stay and watch it.

Send this to a coach who posts every single day and still cannot get past a few hundred views. And follow , I post stuff like this all the time.

05/09/2026

Your reel is not the problem. Your settings are.

Most coaches spend hours on a video and then post it from an account that is quietly working against them. Filtered comments. Hidden from search. Flagged for something you did not even know about. None of that shows up in your insights, so you just assume the content was bad and you make another one.

Go into your settings tonight and do these seven. Turn off flag for review so real people stop getting filtered out. Let your photos and videos show up in search results. Check your account status and make sure everything is green, and if anything is red, fix it before you post again. Turn on sharing and reuse including website embeds, because every reshare is reach you did not pay for. Connect your page so every reel lands in two places. Upload at the highest quality, because blurry reels die. And switch to a professional account so you can actually see what is working instead of guessing.

Ten minutes of setup. Then every video you post from now on gets a fair shot.

The coaches earning 10k a month are not always making better content. A lot of the time they just removed the things that were slowing it down.

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04/09/2026

It sounds selfish. It is not.

Most coaches give every hour away. The client who messages at 11pm. The mate who wants a free program. The gym that wants one more cover shift. Then they sit there at the end of the month wondering why nothing has moved.

You cannot pour into other people when there is nothing left in you. Your own training slips first. Then your energy. Then your standards. The people paying you feel that long before you ever admit it out loud.

Putting yourself first is not turning your back on anyone. It is making sure there is actually something worth turning up with. When you are full, everyone around you gets the better version of you. Your clients get it. Your family gets it. Your business gets it.

So protect your training. Protect your sleep. Protect the two hours a day that build the thing you actually want. Say no more than feels comfortable and watch what happens to the quality of your yes.

You are the product. Look after the product.

DM me 10K if you want the system I use to help coaches earn 10k a month.

02/09/2026

Everyone is buzzing on a Friday because they are escaping. Then Monday hits and they are back inside the same week they were desperate to get out of. That is why the mood drops. It is not the alarm clock. It is the life waiting on the other side of it.

I know it because I lived it. I told myself I was just letting off steam. I was not. I was buying two days away from a life I did not want to be in.

Here is the part people do not want to hear. If you loved your week you would not need to escape it every Friday. Wanting out that badly, that often, is a signal. In my eyes that is addiction, and addiction does not look like what you were taught it looks like. It is not just the person on the street with nothing left. There are rich addicts. There are fit addicts. There are people with good jobs and nice cars who cannot get through a week without checking out of it.

Most of them are in denial. Denial feels safe because it lets you believe you are fine, and believing you are fine lets you keep going exactly as you are. Another week, another Friday, same feeling on Monday.

Nothing moves until you accept it. That is the first step. Not a plan, not a program, not a new routine. Acceptance. You own it first, then you get to change it.

Send this to someone who lives for Friday and dreads Monday.
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