03/09/2026
If you always relied on feeling good to do the ‘thing’, the ‘thing’ will never get achieved
If you let fear limit your mind about the ‘thing’, the ‘thing will always feel out of reach
Coming up to 15 years since I first stepped into a gym, with 9 years now as a coach and it absolutely hasn’t always been plain sailing
I’ve made PLENTY of mistakes…
I’ve had PLENTY of frustrating moments…
And I’ve had PLENTY moments I doubted myself…
BUT
Despite all of these moments you see above, you know the one thing that always remained?
How I attacked each day!
If anything, the worser days, made me work harder
When my back was up against the wall
But those are the moments you look back at that helps build a strong resilient mindset to tackle life
Rather than seeing the challenges that life throws at you, as a limiter…
Look at them as a chance for growth
Because remember: on the other end of darkness, is light (the contrast theory)
You cannot have hot without cold
You cannot have north without south
Therefore, you cannot have success without failures
If everyday you can look back at and be proud of the standard you held for yourself, you will be alright… trust me!
01/09/2026
Sam was already training HARD when he joined us
3-4 CrossFit sessions a week, long trail runs, half marathons… but in his words 👇🏼
“I want the level of progression to match the effort”
Because despite working harder than most people he knew:
❌ He still felt chunky
❌ Still had the beer belly
❌ And felt like the way he looked didn’t match how hard he trained
Effort was never the problem
The right structure was
In the nicest way possible, he was basically doing a bit of everything and hoping it added up
The fix?
We built a system that gave him the structure around his strength training, running and nutrition/fuelling
We fast forward to now
✅ 6.4kg down
✅ 5k PB
✅ 10k PB
✅ 5-10kg added to compound lifts
✅ 35 minutes off his 24km trail run
✅ Longest ever run at 30km
And most importantly
“Feeling fit, strong, athletic and confident”
That’s the goal
Not just seeing some number on the scale
Not just getting a new PB badge on Strava
But to actually feel like your body and performance reflect the work you’re putting in!
If that sounds like you 👉🏼 DM me PERFORM and lets chat
28/08/2026
If I could only train 5 days a week and wanted to get leaner, stronger & fitter
This is exactly how I would structure my week!
Monday: Lower
Tuesday: Upper
Wednesday: Interval Run
Thursday: Rest
Friday: Full Body
Saturday: Long Run
Sunday: Rest
Comment or DM me “PERFORM” if you’re training hard but want a plan that actually gets you leaner, stronger & fitter