Coach Alex Dick-Cleland

You’re not the problem

How do I know that?

Because most of the guys I speak to, aren’t lacking effort…

They show up to the gym, to running, multiple times per week

High intensity

Thrashings every day

But still look in the mirror and don’t see a difference

How is that possible?

It’s because the system you have in place is working against you…

High intensity with no balance of recovery

Thrashings every day with no fuelling strategy to perform

Low calories through the week so you get to the weekend and it all goes t**s up

That’s not an effort problem

That’s a training, nutrition and lifestyle problem

If you’re watching/reading this and thinking “that’s me”

Then I recommend dropping me a follow 👉🏼 to get lean, fast and athletic

POV: Working in phases inside the EMA

Most guys I speak to aren’t stuck with not knowing what to do

It’s more, they don’t know how to implement the information that is out there

Aiming for too many things all at the same time

(Which most of the time, results in you achieving none of it…)

Inside the EMA, we give guys clarity on exactly what they need to prioritise and when so they can graduate Fit For Life

Where we break everything down into relevant phases

Phase 1️⃣ Evoluation (months 1-4)

Here we build the foundations and habits for life with 5 pillars - nutrition, training, recovery, activity, mindset. Most guys drop around 10kg here to build their best ever shape

Phase 2️⃣ Building Purpose (months 5-8)

We shift towards building more muscle, focusing on an event, a race, a competition. The training shifts and a new belief is instilled

Phase 3️⃣ Peak Capabilities (months 9-14)

Body shape is locked in for life, strength peaks, fitness and speed is at it’s highest ever and make sure to be race ready

Phase 4️⃣ Thrive (months 15-20)

This is where tracking starts dropping off and a more intuitive way of eating gets applied with the knowledge that has been built around food and fuelling

Phase 5️⃣ Fit For Life (months 20+)

You have developed the framework and system you need to make progress forever! Never looking back and being an inspiration to the people around you

And inside the phases we stand to the principles of our 5 pillars that close the gap between how you train and how you look

👉🏼 Perform - Energy, fuel, output
👉🏼 Transform - Lean, strong, visibly trained
👉🏼 Sustain - Structure that lasts
👉🏼 Environment - Accountability, community
👉🏼 Mindset - Education, clarity, beliefs

We don’t sell coaching… We sell the version of you that doesn’t need a coach anymore 💪🏼

If you’re a guy over 30, already in the gym and running multiple times a week and want to become fit for life so you never regress and end up back at square one…

DM me PHASES to learn more

DM me the word ‘FORMULA’ to get lean & athletic

This is the exact formula we use inside the EMA

That takes men from feeling tired, skinny fat and frustrated

To energised, lean and muscular

It’s alarming to me how many men have had coaches before yet still feel stuck in the same position (or even worse)

A coaches job is to set you up for the long term

The same way a driving instructor teaches you how to drive

If you don’t have the confidence in being able to make the right decisions for the long term, the coach has failed on their most important promise

This is why we will be the last coach you will ever need

You will graduate from the EMA with the tools, knowledge and skills to be able to succeed with your health and fitness for the rest of your life

We definitely aren’t a quick short term fix

We will give you the long term solution that ensures you know how to navigate any season of life

And that is the very reason when our clients do graduate, they don’t go backwards or revert to old ways

They continue pushing on and being that best version of themselves

My biggest lesson from my personal fitness journey around getting in shape

‘Cutting for holidays and placing my self worth entirely on how lean I could get’

Don’t get me wrong, it made me more confident and happier in my body then ever before… but I was trashed

Dragging my arse through the day, training at low intensity and not eating less food than what my body actually needed to survive

That my friends is not a healthy place to be

You don’t need to go to those extremes to lose a bit of body fat and feel confident in yourself

By following a nutrition process with

✅ 2g protein per KG of lean bodyweight
✅ Carbs pre and post training
✅ No more than a 300calorie deficit
✅ Fill your plate with high volume, colourful foods

Comment ‘BALANCE’ below and I will send over a free guide that will teach you how to lose fat whilst still thriving with energy so you can perform well

If you’ve got a HYROX race coming up… avoid these 5 mistakes because they will absolutely ruin your race day

Remember, race anxiety is completely normal but don’t go trying something new or different on race day because of nerves

Know that the hard work has been done and race day is about putting that all on show

Follow 👉🏼 for more Hyrox & performance advice