Tennis Works Limited

Tennis Works Limited Tennis Business and Coaching support by Inspiring Tennis Excellence!

Tennis Works are passionate about helping players, parents and coaches both on and off the tennis court with expert videos, courses and ongoing support.

You don’t need more hours. You need better systems.I’ve spent years coaching, running tennis programmes and working with...
23/09/2026

You don’t need more hours. You need better systems.

I’ve spent years coaching, running tennis programmes and working with coaches who are trying to grow their businesses.

And one thing I’ve seen repeatedly is this:

Working harder doesn’t always solve the problem.

If you’re spending your evenings catching up on admin, constantly dealing with operational issues, trying to market your business and still finding time to coach, adding more hours to the week isn’t necessarily the answer.

The TennisWorks Business Hub is designed to help independent coaches build a stronger business around the tennis they love.

We look at the areas that make the difference:

Finance → Marketing → Operations → Team → Customer Journey

And depending on your membership, you can access mentoring, strategy support, consultancy, business resources, CPD, expert advice and a community of other coaches.

For me, it’s about helping coaches move from doing everything themselves to building systems that allow their business to work more effectively.

Because a successful coaching business shouldn’t depend on you working every available hour.

If you’re ready to look at your coaching business differently, take a look at the Business Hub.

👉 Discover the TennisWorks Business Hub: https://tennisworks.net/businesshub/

Happy tennising, John

The best coaches don’t just understand tennis. They understand people.After years of coaching, I’ve learnt that some of ...
22/09/2026

The best coaches don’t just understand tennis. They understand people.

After years of coaching, I’ve learnt that some of the hardest situations we deal with have very little to do with what happens on court.

A player loses confidence.
A parent becomes frustrated.
A difficult conversation needs to happen.
Or a coach has to decide when to push and when to step back.

These are the moments where emotional intelligence really matters.

That’s why I’ve created Mastering Emotional Intelligence & Parent Partnerships a practical coach seminar focused on the relationships at the heart of tennis: coach, player and parent.

We’ll explore how to:

* Recognise emotional cues and respond appropriately
* Build clearer boundaries with parents
* Handle difficult conversations and conflict
* Manage the all-important “car ride home”
* Create stronger relationships that support player development
* Build a coaching environment where players can thrive

And importantly, it’s not just about sitting and listening. It’s an opportunity to meet other coaches, share experiences and have honest conversations about the challenges we face in the profession.

Thursday 15 October 2026
10am–1pm
Stony Stratford Tennis Club
£30 including VAT
3 LTA Accreditation Points available via Independent Learning.

If you’re a coach who wants to become better at managing the people side of coaching, I’d love to see you there.

👉 Book your place: https://tennisworks.net/events/mastering-emotional-intelligence/

Happy tennising, John Cavill

After many years in tennis, I’ve learnt that sometimes the biggest step forward is simply having the right conversation....
18/09/2026

After many years in tennis, I’ve learnt that sometimes the biggest step forward is simply having the right conversation.

That’s why I offer a free consultation call for coaches who want to discuss where they are now, where they want to go, and what might be holding them back.

Whether you’re looking at:

Growing your coaching business
Developing your coaching programmes
Improving player retention
Managing your time and workload
Building a stronger coaching structure
Or simply looking for an experienced perspective on a challenge you’re facing

I’m happy to have a conversation and see where I can help.

There’s no obligation and no complicated sales pitch just an opportunity to talk through your goals and challenges.

👉 Book your free consultation call: Tennis Works Free Consultation

Happy tennising,
John

As a coach, I’ve learned that coaching isn’t just about what happens on the court.The technical side of tennis is import...
15/09/2026

As a coach, I’ve learned that coaching isn’t just about what happens on the court.

The technical side of tennis is important, of course but some of the biggest challenges we face as coaches happen between the coach, player and parent.

That’s why I’m really looking forward to bringing coaches together for my upcoming seminar:

Mastering Emotional Intelligence & Parent Partnerships
📅 Thursday 15th October 2026
⏰ 10am–1pm
📍 Stony Stratford Tennis Club

During the session, I’ll be sharing practical approaches to help coaches:

Recognise and respond to emotional cues in players
Build stronger, healthier partnerships with parents
Set clear boundaries from the very beginning
Handle difficult conversations and conflict
Navigate those all-important “car ride home” conversations after matches
Create an environment that supports both player development and retention

For me, emotional intelligence is one of the most important and often overlooked skills in coaching. Knowing **when to challenge, when to listen, when to step back and when to have a difficult conversation** can make a huge difference to a player's experience and development.

And this won’t just be about learning. There’ll also be plenty of time to network, share experiences, talk through the challenges we face as coaches, and learn from each other.

If you’re a tennis coach looking to develop the human side of your coaching and build stronger relationships with players and parents, I’d love to see you there.

🎟️ £30 including VAT
🏆 3 LTA Accreditation Points can be applied for via Independent Learning

Find out more and book your place: [Mastering Emotional Intelligence & Parent Partnerships](https://tennisworks.net/events/mastering-emotional-intelligence/?utm_source=chatgpt.com)

11/09/2026

Fear of Reinjury: The Mental Battle After Injury

Getting back on court after an injury isn’t always as simple as being physically ready.

One of the biggest challenges I see athletes face is fear of reinjury.

You might be physically capable of making the movement again, but mentally, you’re still thinking:

“What if it happens again?”

That hesitation can affect confidence, movement, decision-making and ultimately how freely an athlete plays. Research shows that fear of reinjury can be a significant barrier to returning to sport, even when physical recovery has progressed well.

So how do we help athletes move forward?

It starts with recognising that psychological recovery is part of the rehabilitation process too.

Building confidence gradually, setting realistic goals, celebrating progress and creating a safe environment to challenge those fears can all help an athlete rebuild trust in their body.

In this video, I explore fear of reinjury, why it happens and how we can help athletes develop the psychological readiness they need to return to their sport.

Dr Callum Gowling | Tennis Works

09/09/2026

Sometimes the simplest drills can create some of the best challenges.

In this drill, Emily rallies back to the cone using three touches, changing the racket hand for each touch.

The challenge is not just keeping the ball under control it’s developing hand-eye coordination, racket control, movement and adaptability. These coordination demands are particularly useful for helping young players become more comfortable controlling the racket and adjusting to different situations on court.

It also forces the player to stay focused and make quick adjustments rather than simply repeating the same movement.

Can you complete the three touches without losing control?

Give it a try in your next session and see how many consecutive rallies you can build.

Happy tennising, John Cavill.

Your Tennis Knowledge Matters. But How You Manage People Matters Just As Much.After years of coaching, I’ve learned that...
08/09/2026

Your Tennis Knowledge Matters. But How You Manage People Matters Just As Much.

After years of coaching, I’ve learned that some of the biggest differences between good coaches and great coaches have very little to do with technical knowledge.

They come down to emotional intelligence.

How well do you understand yourself?
How do you respond when a player is frustrated?
Can you adapt your communication to different personalities?
And can you create an environment where players feel challenged, supported and motivated?

These skills can have a huge impact on player development, relationships, retention and coaching success.

That’s why I’m looking forward to exploring Mastering Emotional Intelligence — helping coaches develop the awareness and communication skills that can transform the way they work with players and teams.

If you want to become a more confident, effective and self-aware coach, I’d love you to join me.

👉 Book your place: Mastering Emotional Intelligence - https://tennisworks.net/events/mastering-emotional-intelligence/

Happy tennising,
John

The modern game of tennis is changing and as coaches, we have to change with it.I’ve seen first-hand how the speed, athl...
07/09/2026

The modern game of tennis is changing and as coaches, we have to change with it.

I’ve seen first-hand how the speed, athleticism and tactical demands of tennis have evolved. Players have less time to make decisions, rallies are becoming more physically demanding, and the margins between winning and losing are getting smaller.

But the question I keep coming back to is this:

**Are we adapting the way we coach quickly enough?**

In my latest Tennis Works article, I look at how players and coaches are adapting to the faster modern game and what this means for player development, coaching methodology and preparing players for the demands they will face on court.

If you’re a coach who wants to stay ahead of the game rather than simply react to it, this is worth a read.

👉 Read the full article: https://tennisworks.net/news/the-modern-game-is-faster-than-ever-how-players-and-coaches-are-adapting/

Happy tennising,

John

03/09/2026

Can your players stay consistent while recovering under pressure?

This Tennis Works drill, Rally Back to Cone - Only Using Slice, challenges players to combine controlled shot-making with efficient recovery movement.

By restricting the drill to slice, players have to focus on control, placement, balance and getting back into position after every shot.

A great drill for developing:

• Recovery movement
• Slice control and consistency
• Court positioning
• Balance and preparation
• The habit of being ready for the next ball

It’s not just about hitting the shot it’s about what you do next.

Try it in your next session and challenge your players to stay composed and consistent.

Happy tennising! John Cavill

31/08/2026

Good movement starts with good recovery.

In this Tennis Works drill, Rally Back to Cone – Service Boxes, players work on hitting with control before recovering back to the cone and preparing for the next ball.

It’s a simple drill, but it develops some important habits:

Improving recovery movement
Building consistency under pressure
Developing court awareness
Getting players back into position quickly
Learning to prepare for the next shot

The goal isn't just to hit the ball it's to hit, recover, reset and be ready again.

Try this drill in your next session and see how your players respond.

Happy tennising,
John

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