Gemma Gilbert

Right now I’m coaching all my Amplify clients 1-1 myself because my team member Lana, who has been doing this for the past year, is currently on maternity leave (huge congrats to her).

For context, we have around 30 clients in Amplify at any one time, who each have a monthly 30 min 1-1, and sometimes more if they need deeper support.

So my usual rather jammy calendar of 3-5 hours client delivery a week suddenly got much busier lol.

But I’m loving it. It’s given me the chance to be really close to my clients’ journeys again beyond our weekly group calls.

Anyway, this whole situation made me think about how Lana became part of Amplify in the first place.

It started with a cold DM.

At the time, I wasn’t looking for a 1-1 coach for my clients, but I remember telling her I liked her message and would bear her in mind for the future.

Then a year went by.

And during that year, I kept noticing her posts. Nature, health, life. Something about her energy just kind of drew me in.

Then I found myself needing more support inside Amplify. Someone switched on who could hold my clients’ journeys, keep them accountable and coach them through roadblocks.

So I went back to that DM conversation and realised the person I’d been drawn to was Lana all along.

I think when you find the right energy people, who also have the skills you need, it kind of just feels like running a business with your friends.

I’m sure loads of people will say that’s not wise and you need all this formality bu****it, but I’ve found that working with great people who communicate well and genuinely care about doing good work is really all you need.

I guess the lesson is: stay open to the right people, even before you need them.

Notice them. Remember them.

The timing has a way of working itself out.

ServiceProviderLife

Today is the final day to apply for the May intake of Amplify if you want support launching your programme this September.

Comment AMPLIFY and I’ll send you the details.

Workshop Your Group Programme Workshop - 6th May at 12pm BST

48 hour replay available

Comment WORKSHOP and I’ll send you the details

A lot of group programmes don’t grow in the way people expect them to.

You’ve got something solid. Clients get results. But it’s harder to fill than it should be, and you can’t quite put your finger on why.

That’s the gap we’ll work on inside this workshop.

Comment WORKSHOP and I’ll send you the details.

Last week I was out with migraines again.

This has been happening for years, and it’s forced me to build a business that doesn’t rely on me being “on” all the time.

My business hasn’t grown in that time. But it also hasn’t dropped. And that’s not luck.

It’s the result of simplifying, focusing on one offer, and getting really good at positioning.

That’s what I’m teaching in my workshop next week.

Comment WORKSHOP and I’ll send you the details.

⸻

Last week I had a massive business existential crisis.

It feels kind of vulnerable to write this. And I’m definitely not putting this post into AI for feedback (because I imagine it will say something like “I get where you’re going with this, but DON’T SEND IT. IT’S A TERRIBLE IDEA”)

So here I am in my unfiltered humanness.

Back to last week… I’d convinced myself I needed to change my niche. Specifically, who my mentorship Amplify is for.

I went so far down this direction that I’d planned a new workshop series and written the ad copy. Spent a whole day on it.

Then I had a call with my coach. I went in so confident, full of reasons why this was the right move.

He coached me on it and I crumbled like a dry pastry. One minute I had clarity, the next it had gone. He pointed out I was under-resourced to make big decisions, which hit the nail on the head.

It’s literally my number one rule: never make business decisions when you’re dysregulated.

The next day I felt like I’d woken up from a dream. I was like, ‘f**king hell, what was I thinking?! You have an incredible business… and you were about to restart because you had a hard month?!’

And now it all seems bonkers. But it was just me, in a dysregulated state.

Here’s five learnings from my (most recent) business existential crisis:

1. I swing from ‘everything is wrong’ to moments of clarity where my brain latches onto one explanation that will magically solve everything. Neither are true lol.
2. The answer is very rarely a massive shift. If it feels sudden, it’s usually pressure. Never make big decisions when you’re dysregulated. Ever.
3. AI has impacted my creativity. I used to love writing from the heart. Recently it’s felt like going through the motions. I want that back.
4. It’s OK to over give and over-teach. I’ve made multi-six figures doing exactly that. Who gives a flying f**k if it “converts as well”.
5. People are drawn to your messaging AND your energy. I’m not a high-energy marketer. I attract deep thinkers who value nuance. And that’s OK.

If this helps one person feel less like there’s something wrong with them, it’s worth it. Here to normalise the occasional existential crisis.

23 clients from one messaging shift.

Ellie didn’t change her offer or start from scratch. She just got more specific about who it was for and how it worked.

That’s often the difference between something that feels hard to sell and something that fills consistently.

If you want help refining your messaging and building a group programme that actually sells, comment AMPLIFY and I’ll send you the details.

⸻

, , , ,

Someone joined my £5K programme within 24 hours of finding me.

That’s not typical. But it is what becomes possible when your marketing is set up to work in the background instead of relying on launches.

I’m breaking this down in my free workshop, The Evergreen Machine, where I’ll show you how to create consistent enrolment into your group programme.

Comment MACHINE and I’ll send you the details.

⸻

Evergreen isn’t easier than launching.

It just works differently.

I’m teaching this inside a free workshop next week, The Evergreen Machine, where I’ll walk you through how to move away from launch cycles and into a more consistent way of enrolling clients.

Comment MACHINE and I’ll send you the details.

⸻

I’ve opened up 5 audit spots this week for group programmes that aren’t filling consistently.

If you’ve already sold your programme but something isn’t quite clicking, I’ll help you identify the main bottleneck.

Comment AUDIT and I’ll send you the details.

⸻