Wells Fitness

A couple of weeks ago, I achieved a lifelong dream.

I remember when I left my tech job in 2018, people asked me why I was leaving.

I had the CFO, marketing director, and sales manager all in the room with me, and I responded “I want to become a bodybuilder”.

Don’t say this by the way if you’re leaving a job, even if you believe it. People looked at me like I was mad 😂.

But 7 years later… I’m a man of my word.

I started lifting when I was 17, and I’m sure a lot of guys can relate with my motivations - I didn’t like being skinny, I saw these fitness models and wanted to look like them, and going to the gym made me feel good.

13 years, consistently lifting, hitting my protein, late nights, early mornings in the gym - all the basic stuff you’re supposed to do.

And here I finally became one of the guys that 17 year old me looked up to.

This one was all about fulfilling a kids dream,

Next time we go for the win 🥇

Wow, wow, wow, just looking at these pictures side by side makes me feel insanely proud!

If you’ve followed me for a while you’ll know all about and her amazing journey.

From 120kg, underactive thyroid, struggling to lose weight, lacking motivation, not knowing what to do in the gym or what to eat, self conscious about her body…

To what you see now.

There could have been a million excuses for why Cassy couldn’t do this, but she did the most important thing - take action and commit.

I hope everyone takes inspiration from this, if you believe you can change and you commit to a process - you will.

Nobody is stuck in a body they don’t like and Cassy has proven time and time again that change is possible.

Every goal is achievable with the right plan 👊

Cassy I’m so proud of you, 2 years of hard work has paid off 👏

Thanks as always, best photographer around 📸

And thanks to for an awesome venue

Words can barely do this transformation from justice — but I’ll try my best.

From 177kg ➡️ 83kg.

Jonathan has lost more fat than I currently weigh IN TOTAL.

Let that sink in.

Over the past two and a half years, he’s completely rebuilt himself — putting in relentless work in the gym, learning nutrition, and applying everything I’ve taught him with 100% commitment.

And the result? Not just the best transformation I’ve seen on my coaching - but maybe the best I’ve seen full stop.

And not just in body, but in confidence, energy, and purpose.

The way he carries himself, from the day I first met him, to now is night and day.

He’s already done his first Hyrox in Jan, and with another one lined up for December, Jono’s always up for a challenge.

Also, in a world of weight loss jabs, I think it’s important to stress that this was done completely naturally.

No shortcuts.
No gimmicks.
Just pure hard work, consistency, and discipline.

Jonathan is living proof that when you commit fully to the process, there’s no limit to what you can achieve.

So proud of you, Jono 👊

Thanks for capturing such epic shots 📸

And thanks for bringing the best gym photoshoot location 💪

🔥 𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: 𝐑𝐢𝐭𝐚, 𝟓𝟒 🔥

𝐏𝐡𝐨𝐭𝐨𝐬𝐡𝐨𝐨𝐭 #𝟐 𝐰𝐢𝐭𝐡 .bix 𝐚𝐧𝐝 𝐬𝐡𝐞’𝐬 𝐫𝐚𝐢𝐬𝐞𝐝 𝐭𝐡𝐞 𝐛𝐚𝐫 𝐀𝐆𝐀𝐈𝐍 👏

Just look at that back shot — you’d think she’s been lifting her whole life. But this transformation? It’s all happened in just 18 months, using nothing but 𝐡𝐨𝐦𝐞 𝐞𝐪𝐮𝐢𝐩𝐦𝐞𝐧𝐭.

➡️ Down 𝟏𝟐𝐤𝐠
➡️ Lifting weights for the first time
➡️ Stronger, leaner, and full of energy

In her own words “When I hit perimenopause, I tried to eat better and exercise, but I still felt tired and achy. Dom made everything simple, helped me stay consistent, and made me believe I could actually change.”

Before coaching, Rita was jumping between YouTube videos and random workout apps — putting in the effort, but not getting the results.

What changed?

✅ A clear plan
✅ The right style of training
✅ Nutritional coaching that fits real life
✅ Accountability + support

It would’ve been easy to blame age or hormones. But Rita didn’t make excuses — she looked for 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬, and now she understands exactly what works for 𝐡𝐞𝐫 𝐛𝐨𝐝𝐲.

I remember our first call when she told me her goal was to “look like someone who works out.”

𝐌𝐢𝐬𝐬𝐢𝐨𝐧 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐞𝐝 💪🔥

Ready to build your own transformation? Send me a DM — let’s chat



Throwback to some of the best transformations from my clients.

⏳ Typical timeframe - 6-12 months (depending on your starting point)

🤫 The secret? Consistency, discipline, and enjoyable workouts/nutrition.

Turning up when you don’t feel like it isn’t as hard if you enjoy the process.

Another photoshoot in 3 weeks with , there’s gonna be some more insane transformations which I can’t wait to share with you all!

From beer belly to lean machine! 🍻➡️💪 all the way from China is absolutely killing it as we wrap up his cut phase, and the results speak for themselves.

This transformation is awesome to see side by side with the same lighting, no camera tricks, and completely unflexed.

I’ve focussed on sculpting his chest and shoulders while shedding that stubborn belly fat, and it’s safe to say it’s worked.

But it’s not just about the looks—Bill’s confidence is through the roof, and his health markers have never looked better! 📈

Now it’s time to pack on some serious muscle in the bulking phase 💪

If you ever doubt how much online coaching can change your physique, Bill and I have achieved this together living in completely different timezones, and there’s more to come.

Ready to start your transformation? If you want to take your fitness to the next level you know where to find me 👊

Don’t know why this trend started but here’s my useless contribution to the internet for today

2 week holiday here we go 😂

An honour to meet today fitness mentoring

It’s quite surreal to think just 3 years ago I was looking for direction in a job I disliked, to now shaking hands with the potential future prime minister, and public speaking to a room of nearly 100 people about fitness and entrepreneurship.

If there’s 2 things I’ve learnt, it’s to not be afraid to step out of your comfort zone (public speaking still makes me nervous!) and to learn from those who have achieved what you want to achieve.

Thank you as always to for organising these events and allowing me to share my knowledge on fitness with entrepreneurs across the country.