Apex triathlon coaching - Morgan Davies

“A solid 10/10.” 🏆

Joe went into Ironman Wales last year with PBs at the Swansea Sprint Tri and on the bike at GV 70.3, plus real progress in the swim through the season. But as he puts it, the confidence was only half the story — the real win was enjoying the process.

“Morgan’s coaching really worked for me because he always took my shift work into account — he built the training around that without making it feel like a problem. If a session didn’t fit, he listened and adjusted so the plan stayed realistic. Having him to rely on helped me stop stressing about the little things and just crack on with training.

The training itself was genuinely enjoyable. Riding gravel bike with Morgan and the other athletes added a social side that made sessions feel easy — and kept me motivated.

The whole experience was a solid 10/10. I’d really recommend working with him.”

— Joe, multiple Ironman Wales finisher 🚴‍♂️🏊‍♂️🏃‍♂️

A huge team performance at the GV Tri & T100 London 🔥

🥈 Sean — 2nd overall / backing up another strong middle distance perfomance just weeks after Swansea!

🎯 Josh — top 20 overall, 5:02:00. A strong and consistent performance across all three disciplines!

💪 Jack — A huge PB over the middle distance by almost an hour, with a new half marathon best time to add! 5:07 at the line!

Both Josh and Jack are racing Ironman Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿 and building towards a big day out in Tenby!

🥇 Drew — age group win at the T100 Super Sprint. Short, fast and hard racing — a proper lactic burner!

🚴 Cam — 4th overall in the mixed relay, flying the flag for on the bike leg

Big shoutout to .tri for putting on a fantastic event 👏🏼 There aren’t many — if any — opportunities to race the middle distance locally, so it’s brilliant to have one on the doorstep. Great depth of field, and the crowd out supporting added a proper buzz to the day!

Proud of the squad this weekend 👏

3rd overall AND an age group win! 🏆

Paige had a brilliant Welsh Aquathon Champs, finishing 3rd overall and topping her age group — a really strong result on a competitive field.

Eyes now turn to the British Aquathon Champs in two weeks — bring it on! 💪

Credibility isn’t a badge. It’s having stood exactly where your athletes are standing now.

Anyone can get a certificate. Fewer coaches can tell you what it actually feels like at the decisive moments in a race that matters, or to stand on the start line with your whole country watching.

I spent over a decade racing professionally before I ever wrote a training plan for someone else, representing GB at international championships, podiuming on the world stage, and racing for Wales at the Commonwealth Games. That’s not a line on a CV. That’s the reason I know what your session actually needs to do for you, not just what a textbook says it should do.

And here’s the part people don’t talk about: plenty of coaches out there haven’t bothered to get qualified at all. No governing body standards, no formal accountability, just a title they gave themselves. Experience should sit alongside the qualifications, not instead of them.

🔥14th overall. 2nd in age group. 4:34:12.🥈

Sean just completed his first-ever middle distance race at IRONMAN 70.3 Swansea — and this result didn’t come out of nowhere.

We’ve been working together since the very start of Apex triathlon coaching, building consistently through the sprint and standard distance circuit. Race after race, season after season, Sean put in the work — specific work, building durability, learning how to race smart, that has led to him being a consistent performer. That foundation is exactly what let him step up to 70.3 distance and execute like he’s been doing it for years.

This is what happens when the consistent stuff gets done properly for years, not weeks. Huge credit to Sean for trusting the process and turning up every season ready to build. Proud of you mate, well done!

Onwards. 📈

📍 IRONMAN 70.3 Swansea
⏱️ 4:34:12
🥈 2nd AG | 14th overall

Two big weekends for Paige! 🏊‍♀️🚴‍♀️🏃‍♀️

She kicked things off with a win at the British Aquabike Championships in Angus, Scotland, then backed it up with another win at the British Sprint Triathlon Championships at Eton Dorney! All-round performances — strong swim, strong bike, strong run!

A year of consistent work together getting to this point, and it’s paid off in the best way. Back-to-back AG 30-34 British titles, incredible commitment to the process and hard-earned results. So proud of the work behind this. Well done Paige! 🇬🇧🏆

It’s Monday, time to get after it! 💪🏼

Unless it’s a rest day, in which case… feet up. 👀

It’s easy to overlook the importance of recovery, especially when training is going well and your foot is firmly on the pedal. When we’re working hard, we feel good about it, but progress comes from balancing training with recovery so you can keep showing up week after week. 🔁

Long-term sustainability and repeatable quality are the aim of the game. 📈 The athletes who improve year after year aren’t the ones who smash one or two big sessions, they’re the ones who consistently string together quality training over time. 🕰️

🔱 Porthcawl Triathlon Recap / Round 2 of the Welsh super series 🏴󠁧󠁢󠁷󠁬󠁳󠁿

Nothing like rolling out of bed to support a home race, and the weather decided the shape up! ☀️

Sean petty rolled in 4th overall with a strong performance, backing up heavy block of training and racing, as we push towards Swansea 70.3 and a middle distance debut. 🔥

Cameron Beale brought the local advertisement 🐟 &🍟 for a Top 20 overall and a 10 minute PB over the standard distance, showing good consistency across swim, bike and run 👌🏼

Jack Phillips had a fantastic race and came away with a lot of Personal bests, starting with an excellent swim, PB 1 hour power over the 40km and rounded it with a 10km PB that had stood since 2020. 18th in his Age group! 👏🏼

Steve Williams kicked off his triathlon season with a solid overall performance putting the 3 disciplines together. Flying through the field to finish 8th in Age-Group 🙌🏼

Cheapau Gents!

Right, plenty of top performances and results to catch up through May, the beginning of June and the first proper block of racing for the team!

Starting with Llanelli sprint tri, opening round of the Welsh Super series! There we had Sean, Drew, Cameron, Jack & Paige come away with great results overall & respective of Age-group, including an exciting finish and hard fought 3rd overall for Sean! 🥉

The same weekend James and Katie were kicking things off at 70.3 Mallorca! 🇪🇸 Both coming away with great times and a huge PB over the distance for Katie, over 50 minutes! 👏🏼 James- 5:08 / Katie 6:12

The following weekend, Our sole representative at Outlaw Half Nottingham was Cameron, going back to back weekends. In only his second ever middle distance, smashed his previous best time by over 40mins get an excellent all round performance! 💪🏼 4:41 ⚡️

Josh Joyce open his season at the Swansea Sprint triathlon! Top 50, 1:14 overall time and achieving a sub 20 off the bike which has been a target for us! 🙌🏼

A huge congratulations Also to Linda who started her running journey with us at the Barry 10km and Nadine who raced and beat her target time of sub 2:30 at the Swansea half marathon. Well done Ladies! 👏🏼