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HOKA ONE ONE HOKA賦予所有跑手「飛」一般的感覺
一起跑吧，你的世界從此不同！
Empowering everyone to feel like they can fly.

01/09/2026

HOKA 戶外流動 PODCAST —《HOKAST》🎙️

第三章：苦中作樂的「同伴」 📣｜東方昇 X Devana

長距離越野跑的路上，一位「極度夾嘴型」的同伴，能將五、六個小時的意志磨練，瞬間變成一場歡笑不斷的冒險。

Devana 與東方昇彼此在極限裡互相激勵、並肩前行；同時，他們亦懷著同一份熱愛，默默守護著那位最偉大、無聲陪伴大家的同伴——「大自然」⛰️。

HOKAST 🎙️
Episode 3: The Power of Companionship 📣 | Wong Kar Wai X Devana

Trail running gets tough, but the right companion—someone completely on your wavelength—can turn five or six grueling hours into an unforgettable, fun-filled adventure.

Devana and Wong Kar Wai push each other past their limits, bound by a shared rhythm. Together, they also stand to protect the ultimate running partner of all: Mother Nature⛰️.

31/08/2026

HOKA 戶外流動 PODCAST — 《HOKAST》🎙️

第二章📣跑手的修行｜東方昇 X Devana

越野跑到底算不算是「自討苦吃」？答案，全取決於你如何看待當中的過程。

Devana 只要有跑友同行，再長的路也能化為歡聲笑語；東方昇則沉醉於獨自踏入山林時的那份極致冥想。當你找到屬於自己的轉念哲學、學會征服痛苦，越野跑，絕對比你想像中更迷人、更有趣✨。

HOKAST 🎙️
Episode 2: A Runner’s Practice 📣 | Wong Kar Wai X Devana

Is trail running really all about suffering? It completely depends on your perspective.

For Devana, having the company of fellow runners turns any grueling trail into pure fun. For Wong Kar Wai, he finds solace in a unique kind of mountain meditation. We each have our own rhythm—and once you discover your way to embrace the pain, trail running becomes far more rewarding (and way more fun) than you ever imagined✨.

30/08/2026

戶外流動 Podcast — 《HOKAST》正式矚目登場🎙️

穿上跑鞋、戴上耳機，在對談之間，與我們一起探尋各路跑手的內心世界。

首集特別邀請到東方昇與 Invisible Company 共同創辦人 Devana，大談他們對「越野跑」的獨到見解。

第一章📣 「跑手的瘋狂」 — 故事由遠赴土耳其的 100 公里越野跑賽事展開，一同收聽他們如何憑著這份「瘋狂」的信念，突破極限，越跑越遠！🔥

Our outdoor mobile podcast — HOKAST — has officially landed. 🎙️

Lace up, tune in, and join us as we explore what truly drives the minds of everyday runners—one raw conversation at a time.
For our debut episode, "A Runner's Madness," we sat down with Wong Kar Wai and Devana, co-founder of Invisible Company, to unpack their passion for trail running.

Episode 1 📣: From taking on a 100km ultramarathon in Turkey to embracing the wild journey, listen to how a little bit of "madness" takes them further than they ever imagined. 🔥

Back to the Alps, stronger than ever🏔️​走過低潮期與日復日的訓練，HOKA 精英運動員怪獸再次站上 UTMB®️ Mont-Blanc CCC 賽事起跑線。在顛峰學會謙卑，在谷底迎難而上，即使面對高山嚴...
29/08/2026

Back to the Alps, stronger than ever🏔️​

走過低潮期與日復日的訓練，HOKA 精英運動員怪獸再次站上 UTMB®️ Mont-Blanc CCC 賽事起跑線。在顛峰學會謙卑，在谷底迎難而上，即使面對高山嚴寒氣候和臨時改道等狀況，他依然堅持下去，順利完成這場極具難度的賽事🪽！​

Through the low points and the countless days of training, HOKA elite athlete Monster once again stood on the starting line of the UTMB®️ Mont-Blanc CCC. Humbled by the highs and rising to meet the lows, he pushed through harsh alpine cold and last-minute route changes, kept going strong, and completed this brutally tough race🪽!​

27/08/2026

Where every trail leads to a view. ✨​

UTMB® Mont-Blanc 最令人著迷的，莫過於沿途無與倫比的阿爾卑斯山脈壯麗景緻。⛰️​

跟隨怪獸的步伐，從 CCC 組別的起點 Courmayeur 出發，一同穿梭山野，親身感受這片土地帶來的無盡震撼與自由！🏃​

The true magic of UTMB® Mont-Blanc? Sweeping, breathtaking views of the Alps at every single turn. ⛰️​

Follow along with Monster as he takes the CCC start line at Courmayeur, and immerse yourself in the sheer awe of these iconic, wild landscapes. 🏃​

裝備已準備就緒，下個目標：直奔越野跑殿堂級賽事 — UTMB®️ Mont-Blanc！🏔️​HOKA 精英運動員怪獸與鷹鷹分別換上Tecton X 4 及 Speedgoat 7 。在濕滑泥路與崎嶇碎石間，掌控專屬的奔跑節奏，將無數個日夜...
26/08/2026

裝備已準備就緒，下個目標：直奔越野跑殿堂級賽事 — UTMB®️ Mont-Blanc！🏔️​

HOKA 精英運動員怪獸與鷹鷹分別換上Tecton X 4 及 Speedgoat 7 。在濕滑泥路與崎嶇碎石間，掌控專屬的奔跑節奏，將無數個日夜的沉澱，化為賽道上的最強實力。​
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距離 UTMB®️ Mont-Blanc 開賽進入最後倒數，我們起跑線見！🏃​

Gear ready. Next stop: UTMB®️ Mont-Blanc, the crown jewel of trail racing. 🏔️​
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Monster primed in the Tecton X 4.​
Ying Ying locked in with the Speedgoat 7. ​
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Dialing in their rhythm across technical terrain, slippery mud, and loose scree, our HOKA elite athletes are ready to translate every single mile of training into race-day glory.​
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The countdown to UTMB®️ Mont-Blanc is officially on. See you at the start line! 🏃​

26/08/2026

The next station is…📍​
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下個 HOKA 門市，將會降落在...？9 月正式揭曉🪽！ ​
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準備踏入全新空間，解鎖「飛」一般跑步體驗！ ​
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Any guesses where our next spot will be? All will be revealed this September 🪽! ​
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Get ready to step into a whole new HOKA experience.​
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24/08/2026

Final prep for UTMB®️ Mont-Blanc🔥​

訓練、休息、調整、再出發，日復日的自律沉澱，只為在起跑線前，呈現無懈可擊的最佳狀態！​

HOKA 精英運動員鷹鷹已進入賽前最後衝刺階段，全力備戰 UTMB®️ Mont-Blanc。讓我們一同期待他再次馳騁阿爾卑斯山脈，揮灑極致的越野精神！⛰️​

Train, recover, adjust, repeat. Months of tireless dedication all lead to a single moment: taking the start line in absolute peak form.​

HOKA elite athlete Ying Ying is entering the home stretch for UTMB®️ Mont-Blanc. We can’t wait to watch him take on the Alps once again! ⛰️​

21/08/2026

On top of the world.​

解鎖極速，才能征服巔峰🌟。​

全新越野碳板跑鞋 Tecton X 4 正式登場。結合頂級回彈泡棉與雙平行碳板結構，於推進力與穩定性之間取得完美平衡。讓你在高低起伏、充滿挑戰的賽道上持續前行，以更快、更穩的節奏，跑向越野競賽巔峰⛰️！​

Speed is what carries you to the summit🌟​

Meet the all-new Tecton X 4 – pairing high-rebound cushioning with hook-shaped dual-plate system to deliver the perfect balance between power and stability. So no matter how the terrain rises and falls, you keep pushing forward. Faster, steadier, and ready to fly all the way to the top of trail racing⛰️​!

靜謐美學，重塑街頭機能✨。當日系美學遇上極致機能—全新 Bondi 7 BEAMS 聯乘系列登場。日本潮流品牌 BEAMS 今次以傳統禪園（Zen Garden）為靈感 🌳，將古樸木紋肌理與大地色調融入設計，精緻打造「Chestnut / ...
15/08/2026

靜謐美學，重塑街頭機能✨。

當日系美學遇上極致機能—全新 Bondi 7 BEAMS 聯乘系列登場。

日本潮流品牌 BEAMS 今次以傳統禪園（Zen Garden）為靈感 🌳，將古樸木紋肌理與大地色調融入設計，精緻打造「Chestnut / Black Bean（栗褐迷彩）」及「Turtledove / Tidal Foam（粉灰迷彩）」兩款低調而充滿層次的配色。

完美揉合 HOKA 頂級緩震機能與日系街頭美學，打破運動與日常穿搭的界線，以極簡態度呈現出深藏不露的工藝細節。

Still, refined, and made for the streets. 🌳

Where iconic performance meets Japanese minimalism—introducing the Bondi 7 BEAMS collaboration.

Drawing inspiration from the tranquility of Japanese Zen gardens, BEAMS incorporates weathered textures and an organic palette to craft two muted camouflage colorways: "Chestnut / Black Bean" and "Turtledove / Tidal Foam."

Seamlessly blurring the line between high-performance cushioning and modern streetwear, this collaboration lets low-key sophistication and subtle details speak for themselves. ✨

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