Istria300

HEP has been one of the biggest friends of Croatian sports for years actively promoting a healthy and active lifestyle through its community projects.

HEP – more than just electricity!

One HELL of a ride awaits. 🔋 HELL Classic delivers caffeine and B vitamins exactly when the road demands it — on October 3rd on the roads of Istria and every training session before. The official energy drink of Istria300 2026.

While most people are still asleep, Dawn Patrol is already rolling. 🌅 Every Friday, three cities, one community — 50 km of open roads before the day even starts. Free, no sign-up, lights on.

Quick facts:
📍 Poreč, Klagenfurt & Lieboch
📅 Every Friday
⏰ 5:30 AM
📏 ~50 km
🚲 Free, no registration
💡 Bike lights mandatory

As a huge friend of sport, HEP has been supporting Croatian sport for a number of years providing strong support to the biggest promoters of Croatia in the world. Together at Istria300! HEP – more than just electricity!

Are you near Poreč, Klagenfurt or Lieboch this Friday? Why not join a Dawn Patrol ride near you? 🌅 Every Friday we roll out at 5:30 AM for a free 50 km community ride through the early morning — no registration, no stress, just bring your bike and lights.

Quick facts:
📍 Poreč, Klagenfurt & Lieboch
📅 Every Friday
⏰ 5:30 AM
📏 ~50 km
🚲 Free, no registration
💡 Bike lights mandatory

700 years of history on one side, a peloton on the other. 🏰 The ruins of Dvigrad — one of Istria's most hauntingly beautiful landmarks, and one of the many reasons this route is unlike any other. 9 weeks to go.

Flow. 🚴

Poreč, October 3rd

10 weeks: Istria300 is right around the corner. Literally. Hundreds of riders, the old town of Poreč still dark, and the roads of Istria waiting on the other side. October 3rd is coming fast. Are you already preparing?

Friday mornings have a different energy when you start them on a bike. 🌅 Dawn Patrol rolls out every week in Poreč, Klagenfurt and Lieboch — a free 50 km community ride for anyone who loves an early start. No registration, just show up and ride.

Mission done. Bike stored. Pasta incoming. 🍝 And yes — there's a guarded bike storage right next to the finish area, so you can hand off your ride and focus on the celebration. October 3rd, Poreč.