FFG Fitness

11/10/2026

Protein Birthday cake

Smashing birthday lunch

Chips were next level

Papped whilst influencing

Never in a million years did I think The Camelot pub was aul lads sitting watching a star is born at 2pm on a Wednesday

Me being a cute kiddo learning the drums.

23/09/2026

30/05/2026

Nine years ago I posted that.

Miserable.
Eating plain chicken and broccoli.
Watching everyone else enjoy their lives while I suffered through another “clean eating” week.

That was my approach to weight loss for years.

All or nothing. Suffer until you snap. Binge. Repeat.

I thought the more miserable the diet, the better the results.

I was wrong.

Eating “clean” didn’t teach me anything about food.

It just made me obsessive, resentful and one burger away from throwing the whole thing out.

The 60kg I eventually lost didn’t come from restriction and misery.

It came from understanding how food actually works. Knowing my numbers. Building a structure that survived real life.

No Tupperware.
No suffering.
No pretending I didn’t want to eat what everyone else was eating.

Just a system that worked with my life instead of against it.

If your current approach requires you to be miserable to work, it’s not a plan.

It’s a punishment.

28/05/2026

June 8th.

1st availability in 3 months. 5 spots. That’s it.

Not a flash sale. Not a marketing tactic.

I cap my numbers because the people I work with get my actual attention, not a generic plan & a check-in once a week.

If you’ve been watching from the sidelines waiting for the right time, this is it.

DM me “JUNE” before they’re gone.

18/05/2026

3 things you need to hear for thd week ahead:

You’re not supposed to be starving yourself.
1200 calories is for toddlers, not grown men with jobs & responsibilities.

Random hunger isn’t weakness.
Some days your body needs more fuel.
That’s biology, not failure.

You’re probably dehydrated.
Most people are. Drink more water.
It’s the simplest thing you can do this week that’ll actually make a difference.

Stop overcomplicating it.

Eat enough. Stay hydrated. Move consistently.
That’s the foundation everything else is built on.

06/05/2026

Things coaches who were never overweight will never understand:

What it feels like to avoid mirrors because you hate what’s staring back.

How every meal out feels like sabotage when you don’t know the system.

The shame of buying bigger clothes while pretending nothing’s wrong.

The fear that even if you lose the weight, you won’t keep it off.

I lost 60kg because I lived all of this.

I know what it’s like to feel invisible in spaces where the visual is everything.

I know the mental loop of “I’ll start Monday” turning into years of inaction.

I know the anxiety of summer approaching and realizing you’re not ready, AGAIN!

Most coaches sell you a plan they’ve never had to live by themselves.

I’m not here to motivate you with quotes or sell you on fake positivity.

I’m here because I’ve been exactly where you are.
And I know what it actually takes to get out.

26/04/2026

Motivation won’t move the bar.

You spend all week managing complexity.
Solving problems.
Hitting deadlines.

Then the weekend arrives and your health defaults to chaos.

You tell yourself you’re too tired to train.

You blame the schedule, the commute, the social calendar.

That’s a choice.

The men who actually transform their bodies stop treating fitness like an optional hobby.

They build a system.
They execute the plan.
They don’t negotiate with a busy week.

You already know how to be disciplined.
You do it every day at work.

You’re just not applying it to the one thing that’s costing you confidence, energy & presence.

Stop waiting for motivation. Start building structure.