Advanced digital media training in RTB, Programmatic buying, DFA/DCM, DSP and DFP.
15/02/2018
Hindustan Unilever to cut online ad expenditure if digital platforms don't get rid of divisive content Hindustan Unilever Limited (HUL) will cut down on ads on Twitter, Facebook, and Google if the social media platforms fail to contain divisive content.
23/09/2016
Data Science at AdWyze
Data Science at AdWyze We are an analytics company and data science is naturally a core area for us. Our DS team mission is to build the best in class tools for…
20/09/2016
Buy Movie Tickets on Facebook? Fandango Makes It Possible Beginning this weekend, some Facebook users in the United States will be able to buy tickets without leaving their news feeds.
16/09/2016
IAB Chief: 'Ad-Blocking Profiteers' Growing Threat to Digital Media | Multichannel Sep 14 2016 As I Was Saying IAB Chief: 'Ad-Blocking Profiteers' Growing Threat to Digital Media Regulation hurdles still exist at state, local levels, Rothenberg says 9/14/2016 11:00 AM Author: Gary Arlen Follow "For-profit providers of software that blocks ads from appearing on websites....
15/09/2016
http://www.wsj.com/articles/snapchat-pushes-further-into-digital-ad-targeting-1473778896
Snapchat Pushes Further Into Digital Ad Targeting Snapchat is introducing three new ad targeting offerings designed to help advertisers reach more precise audiences, including a product that lets marketers deliver ads based on anonymized email address data.
14/09/2016
http://www.adweek.com/socialtimes/why-have-b2b-brands-fallen-behind-on-social-media/644509
Why Have B2B Brands Fallen Behind on Social Media? While B2C marketers don’t need such a targeted approach to draw new business—anyone can enjoy a Coke or crave KFC—B2B marketers can’t take the same top-of-the-funnel strategy
http://www.adweek.com/socialtimes/why-have-b2b-brands-fallen-behind-on-social-media/644509
12/09/2016
http://marketingland.com/facebook-makes-easier-brands-cross-post-videos-produced-publishers-190888
Facebook makes it easier for brands to cross-post videos produced by publishers pages can now give other Pages permission to cross-post their videos without those other Pages needing to upload the video to Facebook themselves.
09/09/2016
Apple's New App Store for iMessage Could Help Brands Break Free on Mobile Super Mario Run will be promoted with stickers in iMessage. Credit: via Apple There was one upgrade that Apple only briefly touched on in its keynote
06/09/2016
Look Up: In the Digital Age, Billboards Are Far From Dead Billboards, long used by big brands to promote their products, and more recently by tech companies, are flourishing compared with other traditional media.
06/09/2016