23/09/2016
Data Science at AdWyze
Data Science at AdWyze
We are an analytics company and data science is naturally a core area for us. Our DS team mission is to build the best in class tools for…
16/09/2016
http://www.multichannel.com/blog/i-was-saying/iab-chief-ad-blocking-profiteers-growing-threat-digital-media/407729
IAB Chief: 'Ad-Blocking Profiteers' Growing Threat to Digital Media | Multichannel
Sep 14 2016 As I Was Saying IAB Chief: 'Ad-Blocking Profiteers' Growing Threat to Digital Media Regulation hurdles still exist at state, local levels, Rothenberg says 9/14/2016 11:00 AM Author: Gary Arlen Follow "For-profit providers of software that blocks ads from appearing on websites....
15/09/2016
http://www.wsj.com/articles/snapchat-pushes-further-into-digital-ad-targeting-1473778896
Snapchat Pushes Further Into Digital Ad Targeting
Snapchat is introducing three new ad targeting offerings designed to help advertisers reach more precise audiences, including a product that lets marketers deliver ads based on anonymized email address data.
14/09/2016
http://www.adweek.com/socialtimes/why-have-b2b-brands-fallen-behind-on-social-media/644509
Why Have B2B Brands Fallen Behind on Social Media?
While B2C marketers don’t need such a targeted approach to draw new business—anyone can enjoy a Coke or crave KFC—B2B marketers can’t take the same top-of-the-funnel strategy