URA

Selling our first 50 units felt like validation.

Until riders started asking the question we couldn’t ignore:
“Is the magnet strong enough?”

The engineering said yes.
Rider psychology said otherwise.

Ep 4 is about listening, unlearning, and going back to zero — so riders never have to second-guess their phone at 80 km/h.

Episode 3/10
From a pitch deck and a lot of persistence to being live at one of India’s most premium cycling stores.

This was our pilot at — six months of feedback, iteration, and learning.

URA found its place where global brands dominate.
Made in India. Built for riders.

We’re not here to compete with the market.
We’re here because riders deserved better—and no one bothered to build it.
MagLock exists to fix the gap the entire market ignored.

From failed prototypes to our first pilot lot in Bangalore.
The grind was real… but the response? Way beyond what I expected.
Watch the full story — and wait till you see what happens next.

A rider lost his phone on the highway.
Rode 10 km without even noticing.
Found it hours later… sitting on a railing.
Pure luck. Not protection.

This is why I started building a better mount.

Episode 2: First Prototype — coming next.
Stay tuned.

It all started the day I saw Brian’s phone shatter on the road.

I thought it was just his bad luck, until I realised almost every Indian rider has faced the same problem.

Cheap mounts break.
Cameras get ruined by vibrations.
Good mounts are way out of budget.
And riders end up carrying spare phones just to survive Indian roads.

That didn’t feel right to me.

So I decided to build something better.
I’ve been working on a product that solves this problem for every single Indian rider —
a mount that’s simple, secure, and snaps your phone into place with confidence.

This is the beginning of that journey.

If you know someone who’s broken their phone while riding…
share this with them.

Episode 2 drops soon.

Enjoy a high-quality, secure phone mount for enhanced safety and convenience on every ride. Order now on Amazon!