Varun Gera

No one cares about what you do.

They care about what you can do for them

A successful YouTube channel is built on the value you add

Use:

- Step-by-step guide to educate
- Social proof to build authority
- Storytelling to communicate
- How-tos to teach

Turn the focus of your content on them

Create what they want to see.

Maximize your revenue, Use these types of posts often.

P.S. What type of content do you create on your YouTube channel?

People complicate their life

Listen If you are stuck in your life

Read “Smart But Stuck” by Rajesh Setty

And learn from the best

Here are the top lessons from Joe Rogan’s podcast

- Start now (not tomorrow)
- Prioritise your work
- It’s okay to be wrong
- Choose your suffering
- Learn what nobody knows
- Never compromise with your values
- Do hard things that most people are scared of

I love one of his quotes

“Greatness and madness are next-door neighbours and they often borrow each other’s sugar”. – Joe Rogan

P.S. Do you follow his podcast?

My first 6 months after dropout of college, I made $0

The next month, $125
The next month $500
By the end of the year $30,000

You can do it faster than me

Here are 5 things you should do

-> Building a team quickly
-> Conducting competitor analysis
-> Niche down and create an ICP list
-> Reinvesting the money to generate more leads
-> Building a scalable sales and marketing framework

The key is leveraging early wins into momentum through strategic growth

I learnt this lesson in a hard way

Don’t make the mistake of skipping these advice

P.S. How did you make your first $1,000? And, how much time did it take?

Your videos can kill your online business…

Unless you optimize it to generate leads

Here are 3 simple ways to do that.

1. Optimize video titles and description

Write titles and descriptions for your audience, not you.
Use relevant keywords so they will be discoverable.

2. Use educational content over promotional

The first rule of sales is not to sell, If you are promoting your services or product in every second of your video you will never win.

Instead, Focus on providing value, People will find you for their needs.

Talk about how you help and who you help but never be too sales

3. One problem - one target market - one method

Don’t try to be everything to everyone. Solve one problem that a business will pay the most for.

Providing value at every step of the funnel creates massive trust.

End your videos with a clear CTA, Tell them what to do next

- Varun

Follow me, Varun Gera, for growing your and

I am not perfect

I am unfit

I am 20lbs overweight

We live in a world that glorifies perfection and ideal body types

For me, it’s impossible to live with a ‘set of rules’

I live with anxiety

I always fear the imperfections

I’ve felt demoralized

I’ve felt worthless as I didn’t have the ‘perfect body’

After struggling with mental health challenges including depression and anxiety for quite some time...

I arrived at the realization...

A conclusion that will never bother me again

‘I am not perfect, perfectionism doesn’t exist’

My best advice

Be you my friend, It’s okay to be imperfect

You are beautiful the way you are

P.S. Do you suffer from perfectionism? Or Are you perfect?

My honest advice for everyone on YouTube

(After building a 7 figure agency)

Be humble, Always be willing to learn

→ No one is an expert, You learn with time and experimenting
→ You can always learn something new
→ There is always an opportunity to grow

Be curious, Be open, Be uncertain

Build your presence from zero with gratitude

Don’t be arrogant.

P.S. What are you grateful for today?

Oldest YouTube hack that still works

A/B Test your Thumbnails (thumbnailtest.com)

and, Hire a real thumbnail designer

Stop using Canva and making sh*tty thumbnails yourself.

Let the experts do their job. Guide them maybe but make your thumbnails relevant and eye-catching…

Your audience want to know what you are offering to them

Thumbnails are the first thing that makes people curious

They will decide whether to watch it or not within 2-3 seconds

To make it better

- Use high-quality, bright images
- Texts or other elements should be clearly visible
- Avoid clickbait

Anyone can stand out with clickbait, be the change

When it’s between you vs your competitor, make sure your thumbnail gets more clicks.

P.S. Join my private channel where I share everything about YouTube (link in comments)