HEllO EDC

Our first collaboration had to be something special.

We couldn’t be happier that it is with our friends at TimeGrapher - Kerala Watch Collectors , one of India’s largest watch enthusiast communities, and a watch as culturally rich as Olam.

For Olam, we wanted to create more than just straps. We wanted to take the Kerala story on the dial and carry it all the way around the wrist.

The result is two distinct expressions of Kerala, translated into two straps: Vijayam & Utsavam.

VIJAYAM
A racer-style Italian leather strap inspired by the colour, energy and competitive spirit of Kerala’s legendary snake boat races.

UTSAVAM
A field-style strap crafted from traditional Mundu fabric, bringing one of Kerala’s most recognisable cultural signatures onto the wrist.

Victory & celebration.
Race & ritual.
Watch & strap.

Two very different expressions of Kerala, made to belong to one very special watch.

For HEllO, this is a first.
And one we think will be cherished for a long, long time.

HEllO × OLAM

Launched, fittingly, on Onam. 🌴🌊

Pre-orders opening soon.

Happy Onam.

Utsavam WatchLife IndianWatchCommunity

A rather charming Bulova Snorkel 666 Feet, most likely from the mid-1960s.

This was from the era before the Oceanographer name became closely associated with Bulova’s famous 666-feet divers. The dial simply says ‘Waterproof 666 Feet’, paired with that lovely 12-6-9 layout which is now graced with a beautiful pumpkin coloured patina.

The ‘Devil Diver’ nickname came from that wonderfully provocative 666-feet depth rating on the dial, a number that gave these Bulovas a far more memorable identity than any model name could.

The caseback has the characteristic ‘BULOVA WATERPROOF’ dancing-lady found on these mid-1960s Snorkels. Documented examples of the Ref. 386-1 use essentially this same caseback and are dated to around 1964–65.

Now paired with the Grace in Croc99 strap in Deep Fawn colour, ready for a new chapter in its WATCHLIFE.

is our tribute to the charm of timepieces from another era, and our attempt to give them a new lease of life with HEllO straps.

Starting with a rather special Seiko from February 1972.

The Seiko Lord Matic Special was powered by the Daini-made Cal. 5206, a 25-jewel, high-beat automatic movement running at 28,800 vph, with hand-winding, hacking seconds and quickset day-date. A particularly satisfying detail is its instant day/date snap at midnight.

And that bilingual English/Kanji day wheel? Pure JDM charm.

For its new life, we’ve paired it with our F1 Apex in Pitlane. The understated racer detailing and matte navy leather work beautifully with that sunburst navy dial.

Old watch. New pairing. Another life.

WatchLife HEllO

A great watch deserves a great strap.
And great straps deserve a little appreciation.

Join us on the 9th of August at Bangalore Watch Days by THM | Watch Platform India as we explore how straps can completely transform the personality, comfort and versatility of a watch.

Whether you’re just beginning your watch journey or have a box full of watches, we’d love to spend an hour talking materials, design, fit, colours, pairings and everything in between.

Because the Watchlife isn’t only about collecting watches.
It’s about wearing them better.

DM us to book your slot at HEllO’s first strap appreciation workshop.

WatchesOfInstagram

THE MIC TAPE
Whatever be your unit, make it count.

At HEllO, the WATCHLIFE has never been just about watches.

It’s about the pursuits we chase, the people we meet along the way, and the stories we collect on our wrists.

Because life has a curious way of measuring us.

Some are measured in miles.
Some in runs.
Some in seconds.
Some in pages written, businesses built, mountains climbed, friendships forged, or moments well lived.

The units differ but the pursuit remains the same.

To make it count.

That thought gave birth to THE MIC TAPE.

The world’s first tape measure-inspired watch strap. A product that combines philosophy, innovation, utility and style in a way only HEllO could.

Crafted from premium FKM rubber, THE MIC TAPE is a completely loopless NATO-style strap fitted with a deployant clasp for comfort, convenience and security.

But it doesn’t stop there. The tape markings aren’t decorative.

The strap can be used to measure your wrist, straight surfaces, and thanks to its soft, pliable construction, even circumferences. A tape measure on the front. A Field Reckoner conversion table on the back.

The beautiful micro-dotted texture adds grip, tactile pleasure and a distinctive character while the iconic tape-measure colour, christened Maker’s Yellow, ensures your watch never goes unnoticed.

And yet, despite its uniqueness, THE MIC TAPE is surprisingly versatile. Whether paired with a field watch, chronograph, diver or everyday sports watch, it adds personality without sacrificing wearability.

Presented in a nostalgia-inducing geometry box, THE MIC TAPE pays tribute to one of the first tools many of us ever owned. A reminder of a time when rulers, compasses and protractors helped us measure possibilities far bigger than the pages they sat on.

More than a strap, THE MIC TAPE is a conversation starter.

A playful idea. A useful tool. A piece of design.

And a small reminder that while life may choose the unit by which it measures you, what matters is what you do with the numbers.

Not every party needs a DJ.

Sometimes all you need is a room full of watch lovers.

Our first Watch Lovers Party in Bangalore brought together enthusiasts, collectors, curious newcomers and friends of the brand for an evening of watches, stories and genuine connection.

The best part?

Most people walked in knowing only a handful of faces.

Most left with a dozen new friends.

This is the community we’re building around HEllO.

And we’re only getting started.

The Play Metal band can feel perfectly period correct when paired with a vintage field watch like the Omega Dynamic, or bring a touch of retro charm to a modern timepiece like the Oris Chronoris.

If you are looking for a metal band, this light metal band might just be the most versatile one you’ll ever own.

We are curious. Which watch would you wear it with?