NPDP Certifications Training Program.
Atwar, doing business as training and Consultation Company in new product development services, Atwar formed to introduce new services in the regional market in New Product Development Training and innovation consultation in Jordan and region in terms of quality and client satisfaction.
15/11/2015
Know What Customers Want Before Developing the Product–Outcome Driven Innovation Chad McAllister, PhDHost of "The Everyday Innovator Podcast" ✔ Product Management Guide ✔ Educator ✔ AuthorFollowUnfollowFollowingLoadingKnow What Customers Want Before Developing the Product–Outcome Driven InnovationNov 13, 20150 views0 Likes0 CommentsShare on LinkedInShare on FacebookShare on Twit…
10/11/2015
innovation process
08/11/2015
open innovation stage gate
06/11/2015
Want to Create Products Customers Love? Integrate User Experience As noted by Steven Johnson in his TED Talk, “Where Good Ideas Come From,” coffeehouses are important places to exchange ideas. I have enjoyed many id
03/11/2015
Portfolio Framework
29/10/2015
How Design Thinking Uses Story and Prototyping An early ah-ha moment that sparked my interest in user-centered design was watching an ABC NightLine episode. They showed how IDEO re-designed a sho
28/10/2015
HOW TO MEASURE YOUR PRODUCT ADVANTAGE check sheet
“You need a very product-oriented culture… Lots of companies have great engineers and smart people. …..there needs to be some gravitational force that pulls it all together.”
Steve Jobs
02/09/2015
What Is a New Product?
New-to-the-world (really-new) products (10% of new products): Inventions that create a whole new market. Ex.: Polaroid camera, Sony Walkman, Palm Pilot, Rollerblade skates, P&G Febreze and Dryel.
New-to-the-firm products (20%): Products that take a firm into a category new to it. Ex.: P&G brand shampoo or coffee, Hallmark gift items, AT&T Universal credit card, Canon laser printer.
Additions to existing product lines (26%): Line extensions and flankers in current markets. Ex.: Tide Liquid, Bud Light, Apple’s iMac, HP LaserJet 7P.
Improvements and revisions to existing products (26%): Current products made better. Ex.: P&G’s continuing improvements to Tide detergent, Ivory soap.
Repositionings (7%): Products that are retargeted for a new use or application. Ex.: Arm & Hammer baking soda sold as a refrigerator deodorant; aspirin repositioned as a safeguard against heart attacks.
Cost reductions (11%): New products that provide the customer similar performance but at a lower cost. May be more of a “new product” in terms of design or production
new product management by merle crawford
27/08/2015
The four stages (after commercialization) that a new product is thought to go through from birth to death: Introduction; growth; maturity; and decline.
(PDMA3)